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Advertising, Bundling, and the Future of Premium Streaming

With the arrival of lower-priced ad tiers for premium streaming services, increasing aggregation and shape-shifting bundling options, ongoing changes to the streaming landscape are transforming consumer behaviour and adoption of pay TV and streaming services. But what do the numbers say about emerging market trends? How are platform providers interpreting evident shifts, and does that translate into user experience innovation? And is there really a "Great Rebundling" afoot, as so many pundits have claimed over the last 6 months?

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How Streaming Power Consumption Impacts TCO

Total cost of ownership is a key consideration when it comes to reducing streaming power consumption and budgeting for greener streaming, as Kibo121's Barbara Lange, Help Me Stream's Tim Siglin, and Fortinet's John Jacobs discuss in this talk from Streaming Media West 2022.

Web3 and the Decline of Major Media Companies

Chris Pfaff and DeFiance's Marc Scarpa discuss the cultural shifts behind the emergence of Web3 and digital financing and currency models in the content world in this conversation from Streaming Media West 2022.

Pros and Cons of Hybrid vs. Digital-First Events

090 Media's Alex Lindsay discusses the challenges of engaging remote streaming audiences with hybrid events and the advantages of digital-first productions in this clip from Streaming Media West 2022.

How Conviva Quantifies OTT QoE

Conviva's Melissa Yurash explains how Conviva draws quantitative conclusions from qualitative data about streaming and OTT quality of user experience in this clip from Streaming Media West 2022.

Streaming Media Columns

5 Ways to Future-Proof Your Streaming Role with AI on the Rise

How do you keep your skills relevant and useful regardless of developments in AI, Machine Learning (ML), or more advanced automation in any process related to your role in streaming media? Whether you are a seasoned veteran or just starting out with your career, I recommend setting five goals for the coming year.

What The Growth of FAST Really Tells Us About Viewers

The popularity and growth of FAST shows us that viewing behaviour, despite the rise of streaming, hasn't really changed much at all. People want choice, but they want it in a way that meets their needs.

Preserving Our Inter-generational Legacy (or Streaming Media’s Feet of Clay)

So considering streaming, file transfer, or even leaving the long tail simply unused and archived as the storage media changes around it over years, there's much to think about for anyone wanting to leave a video as an intergenerational legacy.

What's the Point of Streaming?

You might think it's crazy of me, as the executive director of the world's largest streaming technical association, to ask the question in this column's title. But I think it's actually important that we do a gut check every once in a while.

Streaming Media Industry Whitepapers

Measure, Benchmark, Optimize: Automate your live sports supply chain to reduce costs and manual interventions

SSIMWAVE

Optimize Live Video Streaming with Accelerated Transcoding in the Cloud

Understanding and Solving Monetization Problems for SSAI/DAI in VOD

penthera

Four Common Caption/Subtitle issues & how to address them

Venera