Given the vast array of hacks available to stream-stealers and pirates in 2026, reactive antipiracy measures only go so far, identifying or even pinpointing the problem after the fact without preventing it, and often providing little legal recourse against pirates operating outside the regional regulatory environment where a rightsholder can pursue them. In this clip from her keynote fireside chat with Streaming Media's Steve Nathans-Kelly from Streaming Media Connect 2026, Verimatrix' Maria Malinkowitsch explains the difference between reactive and proactive antipiracy measures, and how rightsholders and publishers can pursue more effective approaches to take down illegal streams while they're happening—or at least reduce the number of pirates to "a chasable amount."
Brandi Scardilli //
30 Jun 2026
In this cogent clip from Streaming Media Connect 2026, Verimatrix Director of Product Management Maria Malinkowitsch offers five concrete preventive steps content publishers and rightsholders can take to curb illegal streaming.
Brandi Scardilli //
23 Jun 2026
When Sweden-based SVT leveraged cloud-based workflows to stream the Olympics, how did it impact staff, and did it require retraining or new skills? According to SVT's Madelen Ottosson in this discussion with Eyevinn Technology's Magnus Svensson at Streaming Media Connect 2026, cloud-based sport streaming at scale demands fundamental changes to the way streaming producers work in a control room today. Ottosson goes on to detail the types of reskilling that can be particularly difficult for producers with long histories in the business and experience with more traditional workflows, and LiveSports, LLC's Jef Kethley affirms many of her points about the challenges of expanding existing production skillsets.
Brandi Scardilli //
18 Jun 2026
How will the advent of agentic AI impact CTV advertising and streaming adtech in ways that previously predominant AI technologies (AI/ML, generative AI) haven't left their mark on OTT monetisation technologies, workflows, management, and strategy? IAB Tech Lab's Shailley Singh offers a concise explanation of the current state of play, and what IAB Tech Lab is developing with its agent-to-agent communication framework, while FreeWheel's Jeff Ellin offers a candid take on where buyers, sellers, and publishers are with agentic and LLM implementation today in this discussion with Streaming Media's Nadine Krefetz at Streaming Media Connect 2026.
Brandi Scardilli //
16 Jun 2026
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
Jason Thibeault //
30 Mar 2026
What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.
Matt Stagg //
08 Dec 2025
As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.
Steve Nathans-Kelly //
08 Aug 2025
YouTube makes short-form viewing increasingly commonplace, measurable, and monetised on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
Steve Nathans-Kelly //
26 Mar 2025