Why are streaming services, channels, and platforms across the CTV and OTT ecosystems turning to AI/ML-enhanced metadata to remove the friction from CTV content discovery and improve user experiences? Cineverse's Tony Huidor and SUMM8's Jamie Mackinlay discuss how AI-enriched metadata and natural language interfaces are enhancing and transforming discovery and bringing users closer to the content they want to watch in this discussion with Integration Therapy's Rebecca Avery at Streaming Media Connect 2026.
Brandi Scardilli //
07 Apr 2026
With sports that aren't orchestrated for built-in TV ad breaks and a traditional broadcast run of show, SGAI provides critical advantages for monetising sport content without pulling fans out of the action and causing them to miss key moments in the game. FloSports Product Manager, Ad Tech Adair Lyden explains these and other reasons why FloSports is embracing server-guided ad insertion (SGAI) as a good fit for their content and programming model and provides an early look at how it's working for them in this conversation with RingDigital's Brian Ring at Streaming Media Connect 2026.
Steve Nathans-Kelly //
07 Apr 2026
What strategic and technological innovations are in the pipeline to facilitate more seamless shoppable CTV experiences? Fuse Media's Karl Meyer, Disney's Lexi Swift, Spaceback's Joe Hall, and LG's Chester Goodson address future prospects for enhanced shoppability in this discussion with moderator Chris Pfaff from Streaming Media Connect 2026.
Brandi Scardilli //
31 Mar 2026
When it comes to withstanding traffic spikes and other factors that stress-test live streams, "your infrastructure is only as strong as the weakest part of the chain," notes DAZN EVP James Pearce in this clip from Streaming Media Connect 2026. So has the resiliency of streaming architecture become a greater factor in livestream success than insufficient scalability or CDN capacity? MTech Sport's Matt Stagg, TATA Communications' Corey Smith, and BT Group's Ian Parr join the debate over where streams are most likely to break down today and whether CDN capacity problems have indeed been solved in this clip from Streaming Media Connect 2026.
Steve Nathans-Kelly //
31 Mar 2026
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
Jason Thibeault //
30 Mar 2026
What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.
Matt Stagg //
08 Dec 2025
As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.
Steve Nathans-Kelly //
08 Aug 2025
YouTube makes short-form viewing increasingly commonplace, measurable, and monetised on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
Steve Nathans-Kelly //
26 Mar 2025