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SMNYC 2024: Bedrock CEO Jonas Engwall Talks Pan-European Streaming Platform Growth

Streaming Media's Tim Siglin interviews Bedrock Streaming CEO Jonas Engwall at Streaming Media NYC 2024. Bedrock is a leading streaming tech company in Europe, and Engwall discusses their new M6+ platform, which features short-form content in a vertical form, podcasts, and advanced AI search. Engwall also talks about how Bedrock aims to help stakeholders pivot into the streaming world, offering a platform that can be tailored to different countries and partners' needs.

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SMNYC 2024: Paramount's Steve Ellis Talks Premium Content, Ads, and Measurement

Streaming Media's Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramount's role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasises the need for effective ads that align with the objectives of awareness, consideration, and last-click attribution.

NAB 2024: Allen & Heath Talks CQ Series Digital Audio Mixers

Allen & Heath Marketing Specialist Richard Starr gives viewers a close-up look at Allen & Heath's CQ Series digital audio mixers with their touchscreen and physical controls, automatic mic mixer, presets for conferences, garage bands, and more, and remote operation capabilities in this interview with Streaming Media's Shawn Lam from the Allen & Heath booth at NAB 2024.

NAB 2024: vMix Talks vMix 27 and Zoom Integration

Among the key features of vMix 27 are Zoom integration, enabling remote streaming producers to bring in (theoretically) an unlimited number of remote guests, vMix Senior Systems Engineer Heath Barker reports in this interview with Streaming Media's Shawn Lam in the vMix booth at NAB. Barker also does a quick hands-on demo of how the feature works.

How Can Sports Streaming Surpass Broadcast and Cable?

The first measure of sports streaming success is replicating the cable/broadcast experience, but AWS' Julie Neenan Souza insists that sports streamers should be aiming higher when it comes to leveraging streaming's core strengths, from interactivity to betting to personalization to live ecommerce. Meanwhile ViewLift's Chance Mason contends that the key to next-level sports streaming delivery is streaming infrastructure companies like AWS embracing their emerging role as D2C media companies and partnering with sports leagues and sports rights holders at that level. Souza, Mason, and Altman Solon's Matt del Percio discuss these and other emerging opportunities for sports streaming in this clip from Streaming Media Connect 2024.

Streaming Media Columns

Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

Is 2024 the Year of WebRTC?

With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.

Everything in Streaming Has Its Price

This column isn't meant to be a downer, especially because the overall economy seems to be plugging along. But it is meant to ask those of you in the industry to share anecdotes and stories about the pain points you're facing. We know that everything in streaming has its price, but you are in a better position to help us fully understand what that price entails.

Evidence That Survives Time

From war crimes to war crime tribunals and war commemorations, how do we guarantee that content is available to play?

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