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Cloud vs. On-Prem vs. Hybrid Streaming Workflows

Everything streaming is moving to the cloud, right? Not so fast. Where you keep your content and do your work depends on your own particular circumstances. And on-prem is by no means dead.

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What Are Render Rates in Streaming Ad Insertion?

Penthera SVP Scott Halpert explains what render rates are in server-side ad insertion, and how they impact the advertising cost structure, and discusses how Penthera's 2nd Look makes render rate unpredictability less costly for advertisers in this clip from a panel at Streaming Media East 2022.

Vimond's Megan Wagoner Talks Acceleration of Cloud Broadcasting

Megan Wagoner of Norway-based OTT Video CMS provider Vimond discusses the current state of cloud broadcasting and how the pandemic has accelerated migration to the cloud in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

id3as' Dom Robinson and Help Me Stream's Tim Siglin Talk Greening of Streaming

id3as' Dom Robinson and Help Me Stream's Tim Siglin discuss the latest Greening of Streaming developments--including taking the conservation case to Parliament--in this interview from Streaming Media East 2022.

Why Community-Building Matters for Niche OTT Services

2GHTR.co Founder Matt DiLorenzo and Revry's Damian Pelliccione discuss how identifying and responding to the needs of an engaged community helps niche OTT services grow in this clip from their panel at Streaming Media Connect 2022.

Streaming Media Columns

Get Back: Peter Jackson's 8-Hour Movie Suggests OTT Attention Spans Might Be Longer Than We Thought

Today, binge-watching is many people's favored mode of viewing. That's entirely our industry's doing (some might say fault), and it stands as a compelling counterpoint to the notion that we've devolved to the point where we're incapable of paying sustained attention to stories and storytellers.

How YouTube Encodes Videos

Looking for insights into exactly how YouTube encodes billions of videos? Jan Ozer went down the rabbit hole and shares what he discovered about AV1, VP9, and resolutions.

The Future Is Real Time, and It Starts Now

Where and how does "real time" fit into your workflows in this "COVID and beyond" era? Similar to global wars accelerating advan­ces in medicine such as plastic surgery, COVID has pushed all of us working in streaming media to rethink, innovate, optimise, and rebuild many components of our day-to-day responsibilities. 

Judging Apple's Advanced Video Quality Tool

As a metric, Apple's Advanced Video Quality Tool (AVQT) showed some bright spots, but it's hard to see it bumping VMAF or SSIMPLUS from real-world workflows without a lot more verification.

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FAST Universe on a Roll!

Industry roundup on everything Free Ad-Supported Streaming TV (FAST)-- trajectory across regions, genres and devices.