Perhaps the booths that cropped up on my NAB 2026 itinerary and the sessions I squeezed in between simply skewed this way, but it seems like everyone's favorite sport in streaming this year is, well, sport. Certainly, when it comes to live, the pinnacle of achievement appears to be seamless delivery of premium sports events at global scale, with an eye to "meeting fans exactly where they are"—crossing national, lingual, and cultural borders via localisation, and transcending generations through autogenerated highlights and verticalised mobile delivery. And when it comes to traditional landscape sport video streamed to conventional CTV glass, multiview more than ever seems to be the name of the game in 2026.
Steve Nathans-Kelly //
21 Apr 2026