Rakuten TV doubles down on ad-supported streaming in Europe

Inside the CTV Contextual Advertising Toolset

CTV contextual advertising, like many things in life, is all about making good decisions, and making informed decisions based on a wealth of data means leveraging the right tools—often AI-driven—to gather and distill and interpret that data. Sometimes developing sound contextual media plans involves working with in-house tech and other times it means working with third-party tools, as Team Whistle (a DAZN company) president Joe Caporoso and Intersection CEO Chris Grosso explain in this discussion with SVTA subject matter expert Bhavesh Upadhyaya in this clip from Streaming Media Connect 2026.

Key Contextual Data Points for Targeted and Brand-Safe CTV Advertising

Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it effectively to make sound contextual calls. Philo Head of Advertising Partnerships Aulden Kaye Yi and Roku Head of Supply Side Ad Platform Charlie Goodman discuss what works on their platforms and how their teams approach contextual advertising in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.

How Audience Insights Drive NBA Media Decision-Making

How do "actionable insights" translate into concrete actions when it comes to media deals, partnerships, and brand growth in major sports leagues? In this clip, NBA VP, Global Media Insights Michelle Auguste explains how audience insights have informed the NBA's new 11-year media deal as well as the league's impending Euro League international expansion recently announced by NBA commissioner Adam Silver.

Sneak Preview: Best Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale

On Thursday, February 26, Rebecca Avery, owner and principal of Integration Therapy, will moderate the Streaming Media Connect panel "Best Content Bets: Programming Decisions That Maximise Fill, Yield, & Scale." Curating the right content mix is the foundation of scalable streaming channel monetisation. This session breaks down the art and science of building a content library that draws and engages viewers and shows how data-driven programming decisions impact ad fill rates and cultivate sustainable growth across platforms.

If Netflix Gets the Library, Can It Take the Stadium?

What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.

YouTube self-policing isn't working

As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.

The Long and Short of It: Measuring YouTube on TV

YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetised on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

Talking Localisation

Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.

Streaming Media 2026 Media Kit

2026 Streaming Media European Edition Media Kit