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Access Advance Reveals Royalty Rates for Video Streaming Services

In this interview, Jan Ozer speaks with Peter Moller, CEO of Access Advance, and Dylan Zhou, Senior VP of Licensing, about the recently announced royalty structure and initial participants in Access Advance's Video Distribution Patent Pool. The conversation outlines the codecs covered (VP9, AV1, HEVC, VVC), the targeted use cases (video streaming and content distribution), and how the royalty structure is designed to balance fairness and industry adoption.

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How to balance performance and QoE metrics for livestreams

When it comes to monitoring live streams, teams often divide metrics into technical categories related to streaming performance like bitrate and latency and buffering, and more subjective metrics related to quality of experience for end users. But according to Warner Bros.' Subhrendu Sarkar and NBCUniversal's Seb Emin, the two are really inseparable, as delivering satisfying experiences to viewers whether they're watching on 65" smart TVs or on a "mobile device on a train going through a tunnel" is always the end goal, and they explain how to strike that critical balance while always keeping QoE front of mind in this clip from Streaming Media Connect 2025.

Analysis Paralysis: how to manage the streaming data deluge

When it comes to live stream monitoring and analytics, the problem is usually having too much data rather than not enough, along with identifying the key data points to pinpoint problems and optimize streams. NBCUniversal's Seb Emin and Warner Bros. Discovery's Subhrendu Sarkar explain how two major content providers keep analysis paralysis at bay in this discussion with Dillon Media Ventures' Rob Dillon at May's Streaming Media Connect.

Solving common challenges of streaming cloud migration

One of the common pitfalls of streaming cloud migration involves moving to cloud encoders when streaming to multiple endpoints. LiveX's Corey Behnke, Cerberus Tech's Chris Clarke, and TV2 Denmark's Loke Dupont discuss how to address and solve this and other issues that arise in the course of lift-and-shift migration when transitioning live streaming workflows from on-prem to cloud in this clip from May's Streaming Media Connect.

What drives streaming codec choices at Meta and Norsk

As debates over codec choices in the streaming world range from H.264 to AV1 and HEVC and beyond, what drives decision-making when it comes to codec choices for solution and service providers helping creators and customers get video online for live and VOD consumption? According to Meta's Hassene Tmar and Norsk's Steve Strong, key factors include software and hardware support and compatibility, bitrate reductions, latency constraints, and more, as the two explain in this discussion with Alchemy Creations' Andy Beach from May's Streaming Media Connect.

Streaming Media Columns

The Long and Short of It: Measuring YouTube on TV

YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetised on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

Talking Localisation

Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.

Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

Is 2024 the Year of WebRTC?

With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.