How do "actionable insights" translate into concrete actions when it comes to media deals, partnerships, and brand growth in major sports leagues? In this clip, NBA VP, Global Media Insights Michelle Auguste explains how audience insights have informed the NBA's new 11-year media deal as well as the league's impending Euro League international expansion recently announced by NBA commissioner Adam Silver.
Steve Nathans-Kelly //
04 Mar 2026
On Thursday, February 26, Rebecca Avery, owner and principal of Integration Therapy, will moderate the Streaming Media Connect panel "Best Content Bets: Programming Decisions That Maximise Fill, Yield, & Scale." Curating the right content mix is the foundation of scalable streaming channel monetisation. This session breaks down the art and science of building a content library that draws and engages viewers and shows how data-driven programming decisions impact ad fill rates and cultivate sustainable growth across platforms.
Brandi Scardilli //
06 Feb 2026
Generative AI has transformed the technology, the workflow, and arguably the ethics of dubbing dialogue for TV and movies in recent years, with the costly and time-consuming traditional approach of a voice actor, director, and technical crew gathering in a studio for live audio replacement very much a thing of the past. The perception now is that generative AI can easily (and some would say dangerously) produce or replicate virtually any voice, but Dubformer's Anton Dvorkovich and Google's Nick Manoochehri insist that generating the desired voice and refining it toward emotional precision and perfection remain challenging and as much art as science—for dialogue and especially for singing—as they explain in this conversation with DigitalGlue's Philip Grossman and PADEM Media Group's Allan McLennan at Streaming Media 2025.
Steve Nathans-Kelly //
04 Feb 2026
With all of the inherent difficulties of delivering low-latency live streams at scale, and the growing interest in providing sport viewers with state-of-the-art multiview experiences, what additional technical challenges does multiview delivery create in streaming's fraught middle mile, and how do top-tier global broadcasters like Globo meet those challenges? Globo Head of Streaming and CDN Platform Marcos Petry discusses how Globo maintains and tunes streaming latency for multiview sport streams in this conversation with streaming consultant Bhavesh Upadhyaya at Streaming Media Connect in December.
Steve Nathans-Kelly //
04 Feb 2026
What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.
Matt Stagg //
08 Dec 2025
As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.
Steve Nathans-Kelly //
08 Aug 2025
YouTube makes short-form viewing increasingly commonplace, measurable, and monetised on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
Steve Nathans-Kelly //
26 Mar 2025
Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.
Steve Nathans-Kelly //
26 Aug 2024