How do large-volume streamers anticipate, provision for, and capacity-plan for real-time traffic bursts during tentpole and breaking news events? Al Jazeera Senior Streaming Media Architect Dilip Bharadwaj and YouTube Head of Live OTT Engineering Sean McCarthy discuss real-world challenges and preparation and remediation strategies in this discussion with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.
Steve Nathans-Kelly //
17 Mar 2026
As the last mile of streaming becomes increasingly predictable, according to CacheFly CTO and Founder Matt Levine, the focus of streaming professionals working to enhance reliability in live event delivery shifts to the middle mile. Levine and YouTube Head of OTT Live Engineering Sean McCarthy explore what workflow and architecture elements constitute the middle mile and what it takes to navigate middle-mile variability most effectively origin-to-edge and designing workflows that scale in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.
Brandi Scardilli //
17 Mar 2026
CTV contextual advertising, like many things in life, is all about making good decisions, and making informed decisions based on a wealth of data means leveraging the right tools—often AI-driven—to gather and distill and interpret that data. Sometimes developing sound contextual media plans involves working with in-house tech and other times it means working with third-party tools, as Team Whistle (a DAZN company) president Joe Caporoso and Intersection CEO Chris Grosso explain in this discussion with SVTA subject matter expert Bhavesh Upadhyaya in this clip from Streaming Media Connect 2026.
Brandi Scardilli //
10 Mar 2026
Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it effectively to make sound contextual calls. Philo Head of Advertising Partnerships Aulden Kaye Yi and Roku Head of Supply Side Ad Platform Charlie Goodman discuss what works on their platforms and how their teams approach contextual advertising in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.
Brandi Scardilli //
10 Mar 2026
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
Jason Thibeault //
30 Mar 2026
What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.
Matt Stagg //
08 Dec 2025
As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.
Steve Nathans-Kelly //
08 Aug 2025
YouTube makes short-form viewing increasingly commonplace, measurable, and monetised on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
Steve Nathans-Kelly //
26 Mar 2025