One of the common pitfalls of streaming cloud migration involves moving to cloud encoders when streaming to multiple endpoints. LiveX's Corey Behnke, Cerberus Tech's Chris Clarke, and TV2 Denmark's Loke Dupont discuss how to address and solve this and other issues that arise in the course of lift-and-shift migration when transitioning live streaming workflows from on-prem to cloud in this clip from May's Streaming Media Connect.
Brandi Scardilli //
24 Jun 2025
As debates over codec choices in the streaming world range from H.264 to AV1 and HEVC and beyond, what drives decision-making when it comes to codec choices for solution and service providers helping creators and customers get video online for live and VOD consumption? According to Meta's Hassene Tmar and Norsk's Steve Strong, key factors include software and hardware support and compatibility, bitrate reductions, latency constraints, and more, as the two explain in this discussion with Alchemy Creations' Andy Beach from May's Streaming Media Connect.
Brandi Scardilli //
10 Jun 2025
As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion (CSAI), and what specifically can it do that SSAI and CSAI can't, particularly for live sports streams without period ad breaks? IAB Tech Lab's Katie Stroud, Paramount's Jarred Wilichinsky, RealEyes Media's David Hassoun, and Google's Sourya Roy debate the differences and the potential of SGAI to enhance ad experiences in this clip from a panel at May's Streaming Media Connect.
Brandi Scardilli //
10 Jun 2025
What are the key strategies, partnerships, and tech stack elements that make biddable advertising profitable in FAST and other ad-supported CTV platforms in 2025? Fremantle's Laura Florence, Future Today's Tim Ware, and Chris Pfaff Tech Media's Chris Pfaff break down how each of their companies approach biddable CTV sales in a conversation at the latest Streaming Media Connect 2025.
Brandi Scardilli //
01 Jun 2025
YouTube makes short-form viewing increasingly commonplace, measurable, and monetised on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
Steve Nathans-Kelly //
26 Mar 2025
Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.
Steve Nathans-Kelly //
26 Aug 2024
The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.
Steve Nathans-Kelly //
04 Apr 2024
With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.
Jason Thibeault //
23 Jan 2024