Streaming codec adoption used to be an engineering abstraction governed by RD curves, BD-rate tables, and roadmap slides that no one outside of R&D ever considered. Over the last 15 months, codec adoption decisions have morphed into a much broader discussion, involving C-level execs from finance and legal. While the precursors to this transition occurred pre-2025, the situation coalesced in 2025. During the same period, we saw one codec step to the front (AV1) and another shrink before our eyes (VVC).
Jan Ozer //
30 Mar 2026
The largely unsung hero in YouTube's growth may be a feature that cost the company 99% less to implement than Sunday Ticket: multiview streaming capability. As this article shows, if you're broadcasting sports, multiview--particularly Build Your Own Multiview (BYOMV)--is quickly becoming an expected feature among sophisticated viewers. It's also one of the most affordable and effective ways to amplify the value of your programming, particularly when your content isn't exclusive and faces direct competition in the same market.
Jan Ozer //
26 Aug 2025
At the forefront of innovation in live broadcasting, Swedish public service broadcaster SVT is taking bold strides toward modernizing its live streaming workflows. As part of this transformation, SVT has partnered with Vindral, a company specializing in next-generation, ultra-low latency live streaming solutions. Their joint mission is to streamline hardware usage, enable remote production, and push the boundaries of real-time media delivery by leveraging the emerging and evolving transport protocol Media Over QUIC (MoQ).
Steve Nathans-Kelly //
03 Jun 2025
If you'll be encoding with SVT-AV1 or VVC, in this article you'll learn a bit about how to optimise your encodes, particularly the trade-offs that presets deliver, and how many logical processors to use. With SVT-AV1, I also explore the quality and playback efficiency of the fast decode option, although I didn't find much to show for it. You can also peruse the FFmpeg command strings used for all encodes.
Jan Ozer //
27 May 2025
Interview with Alexander Leschinsky, CEO and Co-Founder, G&L Systemhaus
28 Aug 2025
i2i's CEO talks adding value with AI, new working dynamics, and recruitment.
Katherine Allen //
19 Aug 2022
Despite the comeback of in-person events in 2022, online audience engagement remains important with a steady demand for interactivity in live streaming.
Streaming Media Editorial Staff //
05 Sep 2022
Pieter-Jan Speelmans //
22 Jun 2022