VVC today can be both useful and usable; let's hope that VVC IP owners can formulate a royalty policy that delivers the same.
With production challenge solved, smarter AI upscaling and enhanced codec technologies will enable 8K streaming to the home—inevitably.
In the COVID-19 era, the right approach can check both boxes, and decisions made in response to the current demand on bandwidth can have long-term business advantages for OTT services
CMAF has reached maturity. Here's one way to go about using it, with AWS Elemental MediaConvert