In late September, Google quietly let slip the news that it now offers playback support for HEVC in Chrome when it's already available in the underlying platform. This is bigger news than Google is letting on, but its immediate impact remains to be seen. We surveyed a number of experts and analysts to gauge its meaning for increased HEVC usage and more, and how it affects DRM and HDR.
Streaming Learning Center's Jan Ozer interviews Netflix Senior Research Scientist - Video Algorithms and Alliance for Open Media co-chair Andrey Norkin about several topics around the future of AV1, including the necessity of HDR for premium content producers, Libaom's focus on SVT-AV1, and more.
With the recent launch of version 1.0, SVT-AV1 appears to have caught up with libaom in quality, with very definite performance advantages. Its two-pass rate control is tested and proven. If you're creating an AV1 encoding workflow today that emphasises encoding speed and quality, SVT-AV1 should definitely be on your short list.
Where you host your workflows can make all of the difference. Experts from Signiant, Warner Bros., TV 2, and CNN break down the pros and cons of on-prem, cloud, and hybrid.
i2i's CEO talks adding value with AI, new working dynamics, and recruitment.
Despite the comeback of in-person events in 2022, online audience engagement remains important with a steady demand for interactivity in live streaming.