Short Cuts

What Are Render Rates in Streaming Ad Insertion?

Penthera SVP Scott Halpert explains what render rates are in server-side ad insertion, and how they impact the advertising cost structure, and discusses how Penthera's 2nd Look makes render rate unpredictability less costly for advertisers in this clip from a panel at Streaming Media East 2022.

Vimond's Megan Wagoner Talks Acceleration of Cloud Broadcasting

Megan Wagoner of Norway-based OTT Video CMS provider Vimond discusses the current state of cloud broadcasting and how the pandemic has accelerated migration to the cloud in this interview with Streaming Media's Tim Siglin at Streaming Media East 2022.

id3as' Dom Robinson and Help Me Stream's Tim Siglin Talk Greening of Streaming

id3as' Dom Robinson and Help Me Stream's Tim Siglin discuss the latest Greening of Streaming developments--including taking the conservation case to Parliament--in this interview from Streaming Media East 2022.

Why Community-Building Matters for Niche OTT Services

2GHTR.co Founder Matt DiLorenzo and Revry's Damian Pelliccione discuss how identifying and responding to the needs of an engaged community helps niche OTT services grow in this clip from their panel at Streaming Media Connect 2022.

Why FAST Is Growing Slower Outside the U.S.

Sony's Nick Colsey, XUMO's Stefan Van Engen, and Amagi's Paul Brickel discuss advertising and other factors that impact Free Ad-Supported TV (FAST)'s global maturation and expansion in this clip from Streaming Media Connect 2022.

The Politicization of Codec Adoption

Streaming Learning Center Owner & Chief Blogger Jan Ozer discusses the role the Alliance of Open Media's influence plays in the current codec landscape, and how it impacts the adoption of AV1 and VVC in particular as the streaming world increasingly moves beyond H.264.

The Biggest Misconceptions About AI Video Workflow Automation

Zixi VP of Business Development Eric Bolten discusses some of the prevailing misconceptions about AI/ML video workflow automation in this clip from Streaming Media Connect 2022.

How Connected TV Can Move Beyond Live Linear

Innovid CTO & Co-Founder Tal Chalozin discusses future directions for connected TV moving beyond the linear TV paradigm into enhanced, direct ecommerce opportunities in this clip from Streaming Media Connect 2022.

How to Maximize Reach for Your Live Streaming Clients

VideoRx's Robert Reinhardt, LiveX's Corey Behnke, and SLV Live's Shawn Lam discuss how live streaming producers can (and in many cases, must) educate their clients on how to make sure the right viewers see their streams in this clip from Streaming Media West Connect 2021.

Why Reach and Frequency Matter in Streaming Ad Insertion

Roku's Adam Markey and CBS Interactive's Jared Willichinsky explain why reach and frequency are consistently hot-button issues in the world of ad tech and streaming ad insertion in this clip from Streaming Media West Connect 2021.

How to Make Your Hybrid Events Interactive

Sage Event Management Creative Producer Blue Melnick explains his approach to enhancing the viewing and engagement experience for in-person and remote audiences at different types of hybrid events in this clip from Streaming Media West Connect 2021.

Remote Production and the Future of Live Streaming

3Q's Andrew McCargar, Fairmile's Ian Nock, and PUSH's Larry Gale discuss how the remote production workflows that have become prevalent during the pandemic era will impact live streaming going forward.