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Short Cuts

Provisioning for Live Streaming Scale in Real Time at Al Jazeera and YouTube

How do large-volume streamers anticipate, provision for, and capacity-plan for real-time traffic bursts during tentpole and breaking news events? Al Jazeera Senior Streaming Media Architect Dilip Bharadwaj and YouTube Head of Live OTT Engineering Sean McCarthy discuss real-world challenges and preparation and remediation strategies in this discussion with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.

Middle-Mile Resiliency and Delivering Live Streams at Scale

As the last mile of streaming becomes increasingly predictable, according to CacheFly CTO and Founder Matt Levine, the focus of streaming professionals working to enhance reliability in live event delivery shifts to the middle mile. Levine and YouTube Head of OTT Live Engineering Sean McCarthy explore what workflow and architecture elements constitute the middle mile and what it takes to navigate middle-mile variability most effectively origin-to-edge and designing workflows that scale in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.

Inside the CTV Contextual Advertising Toolset

CTV contextual advertising, like many things in life, is all about making good decisions, and making informed decisions based on a wealth of data means leveraging the right tools—often AI-driven—to gather and distill and interpret that data. Sometimes developing sound contextual media plans involves working with in-house tech and other times it means working with third-party tools, as Team Whistle (a DAZN company) president Joe Caporoso and Intersection CEO Chris Grosso explain in this discussion with SVTA subject matter expert Bhavesh Upadhyaya in this clip from Streaming Media Connect 2026.

Key Contextual Data Points for Targeted and Brand-Safe CTV Advertising

Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it effectively to make sound contextual calls. Philo Head of Advertising Partnerships Aulden Kaye Yi and Roku Head of Supply Side Ad Platform Charlie Goodman discuss what works on their platforms and how their teams approach contextual advertising in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.

How Audience Insights Drive NBA Media Decision-Making

How do "actionable insights" translate into concrete actions when it comes to media deals, partnerships, and brand growth in major sports leagues? In this clip, NBA VP, Global Media Insights Michelle Auguste explains how audience insights have informed the NBA's new 11-year media deal as well as the league's impending Euro League international expansion recently announced by NBA commissioner Adam Silver.

Sneak Preview: Best Content Bets: Programming Decisions That Maximize Fill, Yield, & Scale

On Thursday, February 26, Rebecca Avery, owner and principal of Integration Therapy, will moderate the Streaming Media Connect panel "Best Content Bets: Programming Decisions That Maximise Fill, Yield, & Scale." Curating the right content mix is the foundation of scalable streaming channel monetisation. This session breaks down the art and science of building a content library that draws and engages viewers and shows how data-driven programming decisions impact ad fill rates and cultivate sustainable growth across platforms.

Optimising Dubbing for Streaming Dialogue and Singing in the AI Era

Generative AI has transformed the technology, the workflow, and arguably the ethics of dubbing dialogue for TV and movies in recent years, with the costly and time-consuming traditional approach of a voice actor, director, and technical crew gathering in a studio for live audio replacement very much a thing of the past. The perception now is that generative AI can easily (and some would say dangerously) produce or replicate virtually any voice, but Dubformer's Anton Dvorkovich and Google's Nick Manoochehri insist that generating the desired voice and refining it toward emotional precision and perfection remain challenging and as much art as science—for dialogue and especially for singing—as they explain in this conversation with DigitalGlue's Philip Grossman and PADEM Media Group's Allan McLennan at Streaming Media 2025.

How to Deliver Low-Latency Multiview Sport Streams to Global Audiences

With all of the inherent difficulties of delivering low-latency live streams at scale, and the growing interest in providing sport viewers with state-of-the-art multiview experiences, what additional technical challenges does multiview delivery create in streaming's fraught middle mile, and how do top-tier global broadcasters like Globo meet those challenges? Globo Head of Streaming and CDN Platform Marcos Petry discusses how Globo maintains and tunes streaming latency for multiview sport streams in this conversation with streaming consultant Bhavesh Upadhyaya at Streaming Media Connect in December.

Sports Leagues and Broadcasters Must Tailor Engagement Strategies for Gen Z

Free Live Sports president Cathy Rasenberger argues that sports leagues and broadcasters need to adapt to the ways Gen Z viewers consume content—short-form, social, athlete-centric storylines—if they want to engage and retain younger audiences in this discussion with MTech Sport, Media & Entertainment consultant Matt Stagg, Play Anywhere CSO Pete Scott, and Hub Entertainment Research principal Jon Giegengack from Streaming Media Connect 2025.

How Meta Deploys AV1 on Facebook From Reels to Stories to Messenger

As video has taken center stage on Facebook in recent years with the proliferation of Reels and Stories, AV1 deployment has become increasingly central to Meta's video strategy, reports Meta technical program manager Hassene Tmar in this conversation with Streaming Learning Center owner Jan Ozer from Streaming Media Connect 2025. Tmar explains why AV1 now accounts for 70% of video delivered on Facebook, whether VOD or live on Messenger, and why his team has been pushing it for several years now.

Why Streaming Demands a Different End-to-End Workflow From Broadcast

When pre-existing live broadcast operations add streaming for the same events or content, there's a temptation to "bolt on" streaming to the existing workflow and treat it as just another output or destination, but Warner Bros. Discovery distinguished video platform engineer Neal Roberts insists that doing so means sacrificing the streaming end-user experience in this conversation with Alchemy Creations founder and principal Andy Beach at Streaming Media Connect 2025. He says that also means duplicating operator requirements and goes on to discuss comms between streaming and broadcast teams and other best practices for optimising experiences for all viewers regardless of platform.

Where Do Cloud and Remote Production Reduce and Increase Streaming Costs?

The now-familiar narrative of livestreaming in the pandemic tells us that when social distancing compelled streamers to migrate from on-prem to remote production and the cloud, massive cost savings were our reward. But cloud-based streaming also carries hidden costs. NBCU's Paul Kirchberg, Live X's Corey Benkhe, and Sargeway's Sarge Sargent discuss the true costs and savings of cloud and REMI operations and how to avoid the pitfalls in this clip from Streaming Media Connect 2025.

How AI Is Transforming Localisation for Live Content

AI/ML made swift subtitling de rigueur on YouTube and for videoconferencing several years ago. But now LLMs are changing the game for real-time translation and localisation and language-mapped reanimation for news and other live content, as PADEM Media Group's Allan McLennan, Alchemy Creations' Andy Beach, and Dubformer's Anton Dvorkovich discuss in this clip from Streaming Media Connect 2025.

How Can Streaming Publishers Predict Where Pirates Will Strike Next?

Curtailing streaming piracy can be a bit like a game of whack-a-mole, whether it's anticipating where the leaking or leeching will come from on a premium live event, or predicting which content pirates are most likely to target. EZDRM Co-Founder Olga Kornienko has helped a broad swath of clients try to get in pirates' heads and stay one or more steps ahead of their attacks, and in this discussion with Integration Therapy's Rebecca Avery from the latest Streaming Media Connect 2025, she discusses pirate strategy and psychology as she's observed it over the years and practical ways to make sense of it and use of it.

Is Streaming Delivering the Audience Data Publishers Demand?

Vevo's Natasha Potashnik, TVIQ's Sara Sinclair, NPAW's Bruno Giner, and Reality Software's Nadine Krefetz discuss the key data points publishers demand to understand their audiences better and where and why what streaming delivers continues to fall short for some publishers in this clip from Streaming Media 2025.

How AI Can Enhance Value for Embedded Brands in Sport Streaming

Beyond supporting safety and alignment for streams monetised through integrated branding, AI creates a number of new possibilities for enhancing brand value, like a logo imposed on a sponsored athlete's shoe, according to Global Logic's Scott Davis, who digs into the emerging opportunities and strategic use cases as well as progressive innovations in ad integrations leveraging AI in specific sports in this discussion with Chris Pfaff Tech Media's Chris Pfaff at Streaming Media 2025.

Which Streaming Features Matter Most to Bettors and Other Sport Fans?

From the ultra-low latency that effective prop betting requires to more curated and personalised experiences, today's sport fans bring a complex array of demands to their live sport streams, as Swerve Sports' Christy Tanner, Transmit's Leslie Falbo, and Elecard's Victoria Tuzova discuss in this clip from Women in Streaming Media's Industry Insights session at Streaming Media 2025.

Streaming Media 2025 Chair Andy Beach Talks Gen AI, AI/ML, and Changing Perceptions of Their Impact on Streaming

Streaming Media 2025 Chair Andy Beach joins Future Frames' Doug Daulton to discuss how much the streaming industry's engagement with and implementation of AI have changed in a year, from the once-popular misconception that "one big AI" would come along and change everything to all of the smaller areas where AI has proven its usefulness, taking over redundant tasks and changing content creation workflows and easing budget constraints to enable much more content creation and regionalisation than was previously possible.

The Media League’s Thierry Fautier Talks Gen AI and Widening Streaming’s Scope at Streaming Media 2025

The Media League co-founder Thierry Fautier joins Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 for a reality check on the use, application, and regulation of generative AI in the streaming world as experienced at The Media League. Fautier advocates for a balanced approach to technology adoption, considering both cost efficiency and the expansion of services to a global audience.

Integration Therapy’s Rebecca Avery Talks Metadata Transformation and AI's Impact on Streaming

Integration Therapy Owner and Principal Rebecca Avery joins Future Frames' Doug Daulton to discuss the challenges of technology integration and metadata transformation and risk mitigation in this candid and wide-ranging interview from Streaming Media 2025.