Future in Focus

What The Growth of FAST Really Tells Us About Viewers

The popularity and growth of FAST shows us that viewing behaviour, despite the rise of streaming, hasn't really changed much at all. People want choice, but they want it in a way that meets their needs.

What's the Point of Streaming?

You might think it's crazy of me, as the executive director of the world's largest streaming technical association, to ask the question in this column's title. But I think it's actually important that we do a gut check every once in a while.

Does Streaming's Future Success Depend On Discoverability?

The future of streaming is about unification built on top of a single open standard of content metadata. Right now, it's a matter of seeing the forest for the trees.