Major sporting events once revolved around a single screen, with broadcast schedules dictating when audiences tuned in and how campaigns were planned. The coming World Cup will deliver this same audience scale and campaign buzz, but viewing now unfolds across multiple screens and multiple connected devices within the same household, often at the same time.
Debbie Oates //
13 May 2026
Live sport viewers expect a flawless streaming experience with ultra-low latency and immersive features that bring them closer to the action. At the same time, the rising cost of sport rights is forcing service providers to rethink how they maximise return on investment. The result is a perfect storm of innovation, where advances in AI, cloud infrastructure, and ecosystem partnerships are reshaping the future of streaming.
Eric Gallier //
16 Apr 2026
Sport streaming in Europe has entered a new phase. The question is no longer whether live sport can be delivered online at scale. That problem has largely been solved. What now defines the market is something deeper, more structural, and more emotional. The real challenge is how sport streaming becomes sustainable, differentiated, and emotionally resonant in a landscape that is more fragmented, competitive, and complex than at any point in its history.
Matt Stagg //
30 Mar 2026
In 2025, shoppable live content began to come of age in Europe. Having already achieved massive success in Asia over the last few years, the concept had struggled to gain a foothold in Europe as a viable option for retailers and brands. This changed in 2025, as major platforms and brands began to put significant resources behind the shoppable live concept.
Jake Ward //
30 Mar 2026
For years, many streaming companies have perceived piracy as a disease that needs to be treated only after it strikes. A show is released, pirates copy it, and the platform responds with takedown notices, legal complaints, or occasional enforcement actions. That approach may have worked in the early days of online video. Today, it does not.
Maria “Mascha” Malinkowitsch //
16 Apr 2026
Interview with Alexander Leschinsky, CEO and Co-Founder, G&L Systemhaus
28 Aug 2025
How media organisations are tackling the toughest bottlenecks in live video delivery
Chris Clarke //
06 Aug 2025
In this interview, MainStreaming CEO Tassilo Raesig discusses the ongoing challenges facing global CDN services in their efforts to deliver broadcast-grade streams that meet client expectations for performance, scale, and monetisation.
Streaming Media Editorial Staff //
26 Mar 2025