The companies covered here offer some very interesting approaches for using AI to accomplish what I would describe, essentially, as graphical representation in three very different areas: AI-powered UX for building live-streaming workflows, AI interpretation for ad targeting, and AI-generated video clip preview for streaming services.
Nadine Krefetz //
18 Aug 2026
After a whirlwind voting cycle, we're delighted to reveal the winners of the 2026 Streaming Media European Innovation Awards. Now in its 18th year, this year's programme attracted more than 1,100 participants who cast 7,500-plus votes across 13 distinct categories. Congratulations to all of the triumphant 2026 Innovation Awards winners, top vote-getters and runners-up alike!
Steve Nathans-Kelly //
19 Aug 2026
Back in 2018, I stood at Wembley Stadium watching the world's first live sports broadcast over a public 5G network. The EE Wembley Cup marked a genuine milestone for the industry. As director of mobile at BT Sport, I was heavily involved in exploring how 5G could transform sports production. BT Sport produced the event remotely for EE using public 5G, demonstrating that live sports production could move beyond the constraints of traditional connectivity. Public 5G, remote production, network slicing, and untethered cameras were all part of the vision. The message was simple: 5G would change sports production forever. At the time, it felt revolutionary. And to be fair, it was.
Matt Stagg //
19 Aug 2026
While many of today's sport streams remain as linear, lean-back, and traditional as the fans who enjoy them, next-gen platforms are increasingly delivering individualised sport experiences. How are today's forward-facing platforms making personalisation feel natural rather than overwhelming? And how effective are these new engagement features in attracting younger, digital-native fans whose expectations and tastes are shaped by social rather than old-school linear TV?
Steve Nathans-Kelly //
19 Aug 2026
Live video is the most valuable asset most organisations produce, and most of them are still throwing it away. Wowza Video Intelligence Framework makes the data that already exists in live streams actionable at the moment it is captured.
Krish Kumar //
19 Aug 2026
Ad tech teams optimise the code. They rarely question the server. Here is what that costs—and what one platform changed to fix it.
Bradley Lewington //
07 Aug 2026
A resilient content chain needs two things: the ability to detect problems fast, and enough operational context to act on them.
Michael Demb //
30 Jun 2026
The World Cup is live. The infrastructure is either holding or it isn't. The difference was decided long before the opening whistle.
Lukas Navickas //
26 Jun 2026