We talk a lot about the technical side of latency, but what about the business side? As a content or service provider, what will it cost me if I don't invest in reducing latency? And does it vary by use case? Streaming Video Alliance's Jason Thibeault, nanocosmos' Oliver Lietz, and NENT Sport Nordic's Martin Bergstrom discuss the business impact of reducing latency in this clip from Streaming Forum Connect 2021.
The first thing to think about when considering a move to cloud production as an alternative to traditional, centralized, on-prem production workflows is, why the cloud? It's because it has specific advantages for certain applications. Whenever you're thinking about the cloud, you need to be thinking about how it will benefit you and your productions.
If you want to maximize your reach without overtaxing your gear, then utilizing some cloud technologies to send your one upload to multiple destinations can multiply the reach of your content.
InterDigital, one of the chief architects of generational telecoms developments, says true immersive video experiences are a bust at 5G