Now that FAST (free ad-supported streaming television) has arguably moved past the "landgrab for distribution" phase and matured well beyond its initial preponderance of legacy content, are independent streamers' investments in FAST proving worthwhile? Execs from Crackle, Tastemade, and DangerTV—all members of the Independent Streaming Alliance (ISA)—discuss the challenges overcome and the challenges ahead in this discussion with Streaming Made Easy's Marion Ranchet at Streaming Media NYC.
Steve Nathans-Kelly //
16 Jul 2024
Given that traditional media measurement companies have always underrepresented diverse audiences, minority-owned content companies targeting multicultural audiences face unique challenges in tracking those audiences and leveraging the data to monetise their channels, as Publicis Media EVP Cultural Investment & Innovation Stephen Paez explains in this candid discussion with media universe cartographer Evan Shapiro at Streaming Media NYC.
Tyler Nesler //
16 Jul 2024
Delivering premium content to broad audiences means acclimating to the viewing habits of different consumer demographics, which can make serving younger viewers with typically longform content like live sports challenging for sports streamers like DAZN. In this clip from Streaming Media NYC 2024, DAZN Global CRO and President USA Walker Jacobs discusses the engagement curves of social and CTV viewers and how DAZN has learned to lean into them.
Tyler Nesler //
09 Jul 2024
Few streaming stakeholders, from entertainment to enterprise, would deny that stream security and anti-piracy matter, but what are we really protecting when we apply DRM or other methods to curb the inappropriate appropriations of streaming content? Are we protecting user experiences? Profitability? Proprietary content? An international panel of industry experts from Synamedia, EZDRM, Vindral, United Cloud, and Help Me Stream weigh in on this critical question in this clip from Streaming Media NYC 2024.
Steve Nathans-Kelly //
02 Jul 2024
The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.
Steve Nathans-Kelly //
04 Apr 2024
With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.
Jason Thibeault //
23 Jan 2024
This column isn't meant to be a downer, especially because the overall economy seems to be plugging along. But it is meant to ask those of you in the industry to share anecdotes and stories about the pain points you're facing. We know that everything in streaming has its price, but you are in a better position to help us fully understand what that price entails.
Tim Siglin //
10 Oct 2023
From war crimes to war crime tribunals and war commemorations, how do we guarantee that content is available to play?
Tim Siglin //
28 Aug 2023