The now-familiar narrative of livestreaming in the pandemic tells us that when social distancing compelled streamers to migrate from on-prem to remote production and the cloud, massive cost savings were our reward. But cloud-based streaming also carries hidden costs. NBCU's Paul Kirchberg, Live X's Corey Benkhe, and Sargeway's Sarge Sargent discuss the true costs and savings of cloud and REMI operations and how to avoid the pitfalls in this clip from Streaming Media Connect 2025.
Steve Nathans-Kelly //
07 Jan 2026
Curtailing streaming piracy can be a bit like a game of whack-a-mole, whether it's anticipating where the leaking or leeching will come from on a premium live event, or predicting which content pirates are most likely to target. EZDRM Co-Founder Olga Kornienko has helped a broad swath of clients try to get in pirates' heads and stay one or more steps ahead of their attacks, and in this discussion with Integration Therapy's Rebecca Avery from the latest Streaming Media Connect 2025, she discusses pirate strategy and psychology as she's observed it over the years and practical ways to make sense of it and use of it.
Steve Nathans-Kelly //
06 Jan 2026
Vevo's Natasha Potashnik, TVIQ's Sara Sinclair, NPAW's Bruno Giner, and Reality Software's Nadine Krefetz discuss the key data points publishers demand to understand their audiences better and where and why what streaming delivers continues to fall short for some publishers in this clip from Streaming Media 2025.
Brandi Scardilli //
16 Dec 2025
Beyond supporting safety and alignment for streams monetised through integrated branding, AI creates a number of new possibilities for enhancing brand value, like a logo imposed on a sponsored athlete's shoe, according to Global Logic's Scott Davis, who digs into the emerging opportunities and strategic use cases as well as progressive innovations in ad integrations leveraging AI in specific sports in this discussion with Chris Pfaff Tech Media's Chris Pfaff at Streaming Media 2025.
Steve Nathans-Kelly //
16 Dec 2025
What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.
Matt Stagg //
08 Dec 2025
As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.
Steve Nathans-Kelly //
08 Aug 2025
YouTube makes short-form viewing increasingly commonplace, measurable, and monetised on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
Steve Nathans-Kelly //
26 Mar 2025
Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.
Steve Nathans-Kelly //
26 Aug 2024
Turning insight into action across the entire lifecycle of your video platform
25 Aug 2025