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Top Three Reasons Why Quality Monitoring is Critical for Cloud-Native OTT Streaming

With the sharp rise in cloud migration and the increasing unwillingness of viewers to tolerate video streaming quality issues, Joel Daly of Telestream outlines the top three reasons why quality monitoring is critical for cloud-native OTT streaming.

The Risks and Rewards of Generative AI for Visual Media

Amnon Cohen Tidhar of Cloudinary discusses the new benefits, complexities, challenges, and risks of Generative AI.

CTV Halo Effect: The Revolutionising Impact of Cross-platform Performance Marketing

Andrey Kazakov, AppLovin's VP of Demand, discusses how the CTV Halo Effect is paving the way for advertisers to access new marketing avenues, expanding both reach, accessibility, and creating new opportunities for cross-platform campaigns while opening more ways to guide consumers through the conversion funnels and drive high-value, down-funnel conversion events.

How Streaming Platforms Can Harness Predictive Analytics for Better Retention

Beau Decker of Endeavor Streaming discusses how streaming platforms can harness predictive analytics to shape retention strategies, help reduce churn, and sometimes even shape the content being produced.

How Warner Bros. Discovery Is Maxing Out on Streaming

Geetha Ranganathan of Bloomberg Intelligence provides insightful analysis of the Warner Bros. Discovery launch of its new MAX service, why WBD has not experienced earnings losses in 2023 Q1, and what that says about the current state of the streaming industry and its other major players like Netflix, Disney+, AppleTV+, and Paramount+.

Streamers Don’t Care About Password Sharing - It All Comes Down to Pricing

As streaming services continue to revolutionise entertainment, it's essential to understand what consumers value most about these platforms and what it means for the industry's future. Although Netflix's password crackdown has dominated recent headlines, data analytics company Premise highlights research that shows affordability to viewers as a more pressing concern.

The Need for Root-Cause Analysis, Error Correlation, and Multipoint Monitoring in Streaming Video

Anupama Anantharaman of Interra Systems discusses the reasons for the lack of adequate implementation of root-cause analysis, the challenges this poses for QC and monitoring solution providers, how these challenges can be met with multipoint monitoring, and the consequences streaming providers face when they don't deliver high-quality content.

Advertisers Servicing Specific Geographic Locales are Wasting Their Ad Spend on DMA-Level Impressions

CEO of AdImpact Kyle Roberts discusses how television wastes ad impressions for Tier II media buyers focused on driving traffic to specific, local businesses, why this is a significant problem, and how new tech that allows for finer-tuned zip code analysis is the solution.

The Challenges of Testing Live Streaming Broadcasts

Adrian Garcia of Applause discusses the challenges of testing live-streaming broadcasts and the new testing approaches that should be taken to minimise disruptions.

Brands, think FAST and take viewers down the rabbit hole

Greg Smith of Aniview breaks down the history and future of FAST and outlines the top three business perks of running a FAST channel.

5 Reasons for Unfilled Inventory – And What To Do About It

Cameron Church of Watching That discusses the five main reasons for unfilled inventory, and he outlines ways to solve these issues.

The Role AI Can Play in CTV Measurement

Nubyra Ahmed of Cint highlights the benefits of using AI in CTV, such as reducing fraud, better audience targeting, enhanced ad tech, and more.

Next Up for Netflix: Re-imagining Streaming Through Ad & Content Models

Ashwin Navin of Samba TV discusses the ways that Netflix, even with its recent hiccups, has the legacy and the leverage to continue to reinvent the distribution model to find new ways to extend the value of its multi-billion dollar content investments.

In the Race to Monetize, CTV Publishers Are Missing the Long-term Opportunity

CTV is the hottest opportunity in advertising right now, and everyone wants to make money fast when the opportunity is ripe. Daniel Elad from TheViewPoint discusses how publishers looking to build a foundation for long-term success must use an intelligent, lean-forward approach to demand.

Why Content Owners and Service Providers Should Embrace SaaS

The SaaS model helps address many headaches for content owners and service providers: launching and updating streaming services quickly, fighting streaming piracy, more efficient and lower carbon video delivery, and the ability to take advantage of new monetisation techniques and revenue models.

Contextual Targeting: TV Advertising's Next-Level Move

Modern TV advertising is in a growth phase. Advertisers face new challenges as the landscape shifts from broadcast and cable to a new world of AVOD and FAST. Asrah Mohammed of Waymark discusses contextual targeting, a strategy that could help navigate this new landscape.

Live from the Carrier Edge

As streaming increasingly becomes the preferred consumption model for some of the world's most-watched content, expectations for high-quality and a great user experience are intensifying.

The Video Captioning Conundrum

James Broberg of StreamShark discusses why video captioning is essential for accessibility to video content and increasing viewer comprehension.

CTV Represents the Best Opportunity to Get Privacy Right

Jason Bier, General Counsel and Chief Privacy Officer, Adstra, looks at how CTV's massive growth is happening at the same time Congress will likely turn its attention to federal privacy legislation and posits that this makes CTV the perfect test case for the ad industry to develop and build a channel that appeals to marketers and also has strict, clear privacy guidelines

The FAST Way for Sports Teams to Better Engage With Fans and Monetize New Opportunities

Rekha Aramuthu Carriere of Amagi writes about the ways that launching a FAST channel can help sports teams achieve better engagement with fans and help monetize new opportunities