In the Race to Monetize, CTV Publishers Are Missing the Long-term Opportunity

CTV is the hottest opportunity in advertising right now, and everyone wants to make money fast when the opportunity is ripe. Daniel Elad from TheViewPoint discusses how publishers looking to build a foundation for long-term success must use an intelligent, lean-forward approach to demand.

Why Content Owners and Service Providers Should Embrace SaaS

The SaaS model helps address many headaches for content owners and service providers: launching and updating streaming services quickly, fighting streaming piracy, more efficient and lower carbon video delivery, and the ability to take advantage of new monetisation techniques and revenue models.

Contextual Targeting: TV Advertising's Next-Level Move

Modern TV advertising is in a growth phase. Advertisers face new challenges as the landscape shifts from broadcast and cable to a new world of AVOD and FAST. Asrah Mohammed of Waymark discusses contextual targeting, a strategy that could help navigate this new landscape.

Live from the Carrier Edge

As streaming increasingly becomes the preferred consumption model for some of the world's most-watched content, expectations for high-quality and a great user experience are intensifying.

The Video Captioning Conundrum

James Broberg of StreamShark discusses why video captioning is essential for accessibility to video content and increasing viewer comprehension.

CTV Represents the Best Opportunity to Get Privacy Right

Jason Bier, General Counsel and Chief Privacy Officer, Adstra, looks at how CTV's massive growth is happening at the same time Congress will likely turn its attention to federal privacy legislation and posits that this makes CTV the perfect test case for the ad industry to develop and build a channel that appeals to marketers and also has strict, clear privacy guidelines

The FAST Way for Sports Teams to Better Engage With Fans and Monetize New Opportunities

Rekha Aramuthu Carriere of Amagi writes about the ways that launching a FAST channel can help sports teams achieve better engagement with fans and help monetize new opportunities

Breaking Down Video Streaming’s Acronyms: SVOD, AVOD, FAST, and TVOD

Delving into the video streaming space can feel like wading through acronym alphabet soup. Charles Mellilo of Endeavor Streaming provides a comprehensive breakdown of the various forms of streaming media, along with each one's specific benefits and challenges.

Video Quality Monitoring in the Age of Time-Shifted Viewing

Joel Daly of Telestream discusses the rise in time-shifted viewing, alerts service providers to image quality monitoring challenges, and brings them up to speed on advances in technology that help address them.

Securing the Streamers

Chris Harris, EMEA Technical Director of Thales, discusses the best approaches for enabling DRM to protect intellectual property, such as controlling playback, region locking, and paywall screening.

Democratizing Content Around the World

Eric Carson, Chief Revenue Officer of Ateliere, writes about the importance of democratizing both content distribution and production around the world, along with the ways that Ateliere technology is helping to make content both widely available and accessible.

How AI Is Helping Marketers Embrace Top Video Trends

Josh Dorward of Cloudinary discusses the ways that AI is helping marketers embrace top video trends.

Increasing Liquidity for Streaming VOD Inventory

When one looks at the world of CTV/OTT ad buying, an odd trend emerges: There appears to be more buying against linear streaming inventory than against VOD streaming inventory. This seems odd because viewers are much more engaged with VOD titles—that is the very nature of on-demand viewing. VOD inventory should be more desirable from an advertiser's perspective, but this is not reflected in what is happening in the market.

7 Common Live Event Streaming Problems And What You Can Learn From Them

From slow internet to troublesome routers and modems, this guide covers your live event streaming issues once and for all.

Automatic Caption Alignment for Video Streaming

To ensure a high-quality viewing experience—while maintaining compliance with regional regulations—it's imperative that audio and captions are in alignment. This can be achieved efficiently and cost-effectively with an auto-alignment system that utilizes machine learning. The result is a viewing experience that meets the high expectations of today's global audiences and drives growth.

Why Advertisers Must Embrace OTT Services' Ad-Supported Models in 2023

As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and capabilities. As companies like Disney and Netflix debut ad-supported models, marketers and advertisers can take advantage by integrating themselves into the OTT mix to create campaigns that hook viewers in.

How to Sustain Streaming Viewership Growth

As cord cutters continue to migrate to subscription video on demand (SVOD) platforms to watch their favorite content, media companies are faced with a pivotal opportunity to drive business growth. To maintain their edge over traditional cable, content owners will need to carefully examine why cable has persisted for this long, where streaming offers value, and where SVOD platforms can continue to optimize to drive sustained viewer engagement.

As CTV Advertising Evolves, Here’s What It Can Learn from the $200B Paid Search Model

As the global marketplace becomes even more reliant on digital advertising, how can digital advertisers reach audiences that have become increasingly tech-savvy over the past few years?

Your Guide to Collaborating With Streamers to Drive Positive ROI

It's essential to treat streamers as true collaborative partners by building reciprocal relationships that go beyond the merely transactional. The content you propose must be a natural fit and feel authentic to their audience so that you both profit.

If Interoperability Is Worth Doing, it Is Worth Doing Well

By investing in better ways to handle and manage content delivery by IP, organisations can offer greater compatibility instead of locking customers into a proprietary and potentially limiting approach. In the interim, those with IP expertise have a responsibility to ensure interoperability is at the core of decisions that broadcasters are making.