Blog

The Quest for Greater Efficiency in Video Processing

Viewer demand for high-quality 4K video content has skyrocketed, and there is an expectation that 8K video will also surge in the coming years. However, with increased resolution comes much larger file sizes, which is challenging for media providers because of the increased storage and processing power needed. Naturally, media companies are seeking ways to process video more efficiently. Frank Schönberger of MainConcept explores how content providers and video services leverage technological developments in video compression and AI to improve efficiency at every stage of the broadcast workflow, from the point of capture to delivery to the end user.

The Era of AVOD: Which Metrics Matter Most?

In the era of AVOD, Jeffrey Johnson, Senior Director, Supply and Demand at Verve Group, breaks down which types of metrics matter most, categorizing them by engagement, visibility, and performance.

The Future of CTV Will Be Powered by Commerce Media Data

Victor Yakovlev, Associate Director, Product Marketing, PubMatic, discusses how there are two rising superpowers in the digital marketing space right now, and they're not competing. They're converging, and he outlines why that's fantastic news for marketers.

The French Connection: A New Era of Olympic Broadcasting

Much like the essence and scale of the Olympic Games constantly evolve, how we engage with such a global event is transforming. More than ever, audiences crave vast quantities of high-quality, engaging and fast-paced stories across multiple platforms and languages. For content creators, this translates to a need for quicker content acquisition, production, processing and distribution. This shift is largely fueled by advancements in technology, enabling a more immersive, accessible and engaging viewing experience. As we look forward to the 2024 Games in Paris, it's clear that technology will play an even more pivotal role in reshaping the Olympics as we know them.

Considerations for Providers Shifting from QAM to IP Video Delivery Networks

Traditional, controlled broadcast environments are being replaced by dynamic, complex ecosystems where multiple applications and services must coexist harmoniously. The challenge is to maintain the quality of a provider's main service, like linear TV with dynamically inserted ads, while accommodating the diverse requirements for and potential interference from third-party applications. Yoann Hinard of Witbe discusses the challenges faced throughout this process, including remote monitoring, dynamic ad insertion, and QC testing across devices.

Streaming Wars: End-to-End Quality Assurance and Video Analysis Gives Streaming Service Providers the Upper Hand

The battle for audience retention continues to intensify in the highly competitive streaming realm. Anupama Anantharaman of Interra Systems highlights the critical role that end-to-end quality assurance, media QC monitoring, and in-depth video analysis play in meeting the escalating demands of today's video consumers and why the role of these processes is becoming more crucial than ever.

The Premium Environment Advantage in CTV Advertising

A joint study by Vevo and Channel 4 found an almost 50% rise in consumers with a notable preference for premium television content. Roxanne Harley, Director of Client Strategy at Azerion, explains how advertisers can adapt to this consumer preference shift and optimize ad placement strategies within CTV environments to impactfully and accurately reach incremental, addressable audiences.

Quality and Quantity: Why Curation is Table Stakes for CTV Advertising Success

Curation has promised to simplify and refine programmatic trading for many years, yet it has struggled to take off in a digital ecosystem where buyers are largely content maximising scale and minimising CPMs. But in CTV, where prices are high and supply is low, curation has emerged as table stakes to navigating advertising's newest premium channel.

The Future of Sports Viewing: Free Agent Fans

Matt Del Percio of Altman Solon discusses their 2023 Global Sports Survey, highlighting the current fragmentation of the streaming sports media landscape that has allowed sports fans to be "free agents" who pick and choose services to pay for and why broadcasters must now rethink their monetisation models.

What’s Next for AI Dubbing in the Media Industry?

Anton Dvorkovich, CEO and Founder of Dubformer, writes about how AI dubbing is poised to dramatically transform the broadcast media industry as recently developed solutions are set to be widely implemented. 

Brands Shouldn’t Sleep on Amazon Prime’s Ad Push

Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.

As CTV Further Evolves for Both Consumers and Advertisers, Here are 3 Trends to Watch for in 2024

Gijsbert Pols, Director of Connected TV & New Channels for Adjust, outlines three key CTV trends to watch for in 2024.

Deploying a Hybrid Monetisation Strategy: Simplicity, Agility and Visibility in Content Management

Flexibility and adaptability are essential for monetising video content in new markets and in new ways. No one monetisation model will serve all audiences or support the monetisation of every type of content. This means providers have to be ready to shape their offerings to meet audience expectations and capture new revenue.

Navigating the New Media Revenue Frontier: Unifying Strategies for Success

This article by Lindsay Van Kirk of Operative spotlights recent developments in revenue management technology, and how cloud-native and modular approaches are enabling media brands to unify their existing systems and deliver faster ROI. Kirk offers practical insights and advice for media professionals navigating this dynamic landscape.

Netflix, Take an Inch But Don’t Take a Mile

Netflix, following its crackdown on password sharing, has seen impressive growth to its subscriber count. Despite this upward trajectory, Netflix is also increasing its prices which will leave a sour taste in many consumers' mouths. Stefan Lederer of Bitmovin looks at how consumers will be scrutinising their subscription further due to this announcement, and how they will be looking beyond the content to justify their purchasing decisions.

Netflix’s System Architecture Represents A Rare Competitive Edge

Netflix is the only major streamer to build out its content delivery network infrastructure. Netflix has invested roughly $1B over the past decade in a once-secret project called Open Connect that is proving to provide long-term strategic value to the company's balance sheet. 

How to Craft a Stand-Out Streaming Destination in an Overcrowded Market

What are some of the best ways to craft a stand-out streaming destination in today's overcrowded market? Megan Wagoner of Endeavor Streaming outlines ways to enhance interactivity, content discovery, and how to achieve equilibrium between content production and platform technology.

Top Three Reasons Why Quality Monitoring is Critical for Cloud-Native OTT Streaming

With the sharp rise in cloud migration and the increasing unwillingness of viewers to tolerate video streaming quality issues, Joel Daly of Telestream outlines the top three reasons why quality monitoring is critical for cloud-native OTT streaming.

The Risks and Rewards of Generative AI for Visual Media

Amnon Cohen Tidhar of Cloudinary discusses the new benefits, complexities, challenges, and risks of Generative AI.

CTV Halo Effect: The Revolutionising Impact of Cross-platform Performance Marketing

Andrey Kazakov, AppLovin's VP of Demand, discusses how the CTV Halo Effect is paving the way for advertisers to access new marketing avenues, expanding both reach, accessibility, and creating new opportunities for cross-platform campaigns while opening more ways to guide consumers through the conversion funnels and drive high-value, down-funnel conversion events.