Dynamic HDR and the future of visual differentiation

From my work as a media solutions consultant with InterDigital and contributor to the Advanced HDR by Technicolor initiative, I've seen the need for a strategic shift toward dynamic HDR implementations that preserve creative intent, simplify delivery architectures, and future-proof content ecosystems. In this article, I break down the imperatives across four dimensions: strategy, operations, economics, and technology.

Quality over Quantity: The role of Pixel Value Reduction in Delivering Energy Savings for the Video Industry

To step up efforts to mitigate the environmental impact of video, the industry will need to rely on advanced sustainable solutions. One such technology, Pixel Value Reduction (PVR), has been pioneered by InterDigital and can yield substantial energy savings, particularly when it is used during significant cultural and sporting broadcasting events. That's because PVR solutions balance the ability to reduce the pixel brightness of an image (in other words, the amount of energy consumed) while optimising the perceived visual quality to the viewer.

Live Sport Isn't Just for Legacy Brands Anymore

It's never been easier for brands of all sizes to reach highly engaged audiences through live sport. Here's why it's a game-changer for brands looking to show up on match day, no matter the size of their budget.

Why Speed is Reshaping Sports Media Economics

Today's fans, especially younger viewers, aren't waiting for highlight shows or replays. They demand near-instant access to clips, behind-the-scenes exclusives, and viral moments across social feeds, apps, and OTT platforms to complement multi-screen viewing habits.

No Weak Links: Security for Streaming and Remote Production

Traditional broadcast architectures had a large, air-conditioned room in the middle of the building, which contained all the equipment. Getting in there required passing through several security checks. Software-defined architectures and IP connectivity turns this model on its head, with creation, processing and control sited where you need it as a business, not where the hardware tells you.

10 Questions to Ask a Data Provider for Advanced TV Success

With advertisers of all shapes and sizes entering the Advanced TV space, it's important to have a strong understanding of what it takes to properly apply third-party data and audiences to modern TV buys. This data utility guide outlines questions to ask data providers before activating your next, or first, ATV campaign.

Three Emerging Forces That Will Reshape the Content Delivery Space

The content delivery world is getting more complex. The traditional CDN model has splintered, the need for vendor diversity is rising, and user expectations keep inching upward. But it's not all friction. Several emerging technologies and standards are poised to meaningfully improve Quality of Experience (QoE)—not just in a piecemeal way, but across the entire delivery path. Here's a closer look at three forces that will reshape the future of content delivery.

Why CTV CPMs are slumping – and what the ecosystem must do about it

The real causes of CTV stagnation and decline today are related to low signal fidelity, walled garden dominance, and a shortage of innovation. Businesses across the CTV landscape can find relief, if they know how to adapt and restore value and advertiser confidence.

Redefining viewer engagement through data-driven entertainment personalisation

Redefining viewer engagement demands ongoing evolution. Streaming entertainment should feel effortless. Discovery should be smart. Subscriptions should be simple. And operators should have the tools to act with precision and agility.

Securing live streams: how end-to-end video platforms are combatting piracy

The financial stakes of illegal streaming are enormous, as illegitimate viewership jeopardises revenue from subscriptions and advertising, threatening the sports ecosystem. With over $60 billion invested annually in global sports media rights, broadcasters and content owners cannot afford to lose audiences to unauthorised platforms. Video service providers must prioritise anti-piracy initiatives to safeguard premium sports streaming content and protect their revenue.

Going Beyond the Edge: Why Post-Device Testing and Monitoring Is the Most Essential Step for True Streaming Quality

Traditional quality assurance testing takes place in controlled environments that don't reflect real-world complexity, and it ends before content reaches the viewer, leaving streaming providers vulnerable to issues that cause viewers to defect. This article explores why testing after the edge: that is, at the device level, where viewers actually experience the service, is essential for delivering truly stellar streaming quality and reliability.

How Subscriptions Increase Revenue and Improve Customer Engagement

The benefits of subscriptions as a business model for marketers include a recurring revenue stream, access over ownership, continuous value delivery, and a customer-centric focus. The migration to subscription-based business models is being driven by advancements in technology, customer needs, economic outlook, and the business advantages of this business model.

The next 20 years: What role will large social platforms like YouTube play in the future of the creator economy?

For the past two decades, YouTube, and large social media platforms like it have been at the center of the creator economy. But many creators have learned that building a business on top of a platform you don't own or control comes with downsides. As a result, after two decades of platform dependency, several large creators have started experimenting with more direct-to-consumer (D2C/DTC) outlets for their content.

Countdown to compliance: preparing for the European Accessibility Act (EAA)

For businesses across the EU and beyond, 28 June is the start of a compliance clock ticking toward critical milestones outlined in the European Accessibility Act (EAA). The EAA isn't just another set of regulations; it's a move toward a more inclusive, accessible digital world. Any business offering services within this space must start to consider how they will be impacted.

Building a Bingeworthy Content Future on Hybrid Cloud

Cloud computing offers an enticing solution to the Media & Entertainment (M&E) industry's scaling, collaboration, and efficiency needs. Yet, full cloud adoption is fraught with unique challenges, including costs, latency, security and compliance. Media companies need more than a "one-size-fits-all" solution. They need a strategy that balances the best of both cloud and on-premises workflows. That's why hybrid cloud architectures are becoming the norm—not the exception—for streamers and broadcasters who are playing to win.

Streaming Platforms and CDNs: Time for Disruption

CDNs are clearly strategic partners for content streamers, yet content delivery is often viewed as a commodity service. This has resulted in massive turmoil within the CDN industry. Several CDNs have already collapsed under the pressure or simply left the market. Other CDNs, to remain viable, have diversified into areas such as security and edge computing. That might be a great business strategy for the CDNs—but it means they're no longer solely focused on the needs of streaming video platforms.

Video encoding and decoding's interoperability problem—and what we can do about it

Video encoder and decoder interoperability remains one of the most frustrating and time-consuming challenges in live video workflows, especially in IP-based, protocol-native distribution. Even when everything looks good on paper, the result on screen can be anything from smooth playback to stuttering video and missing audio. So why does this happen? And more importantly, what can we do about it?

AI-Driven Audience Segmentation Is Reshaping Ad-Supported Streaming and Unlocking New Revenue Opportunities

Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use their own data (i.e., first-party data) to create precise audience segments, allowing for targeted advertising, personalized content recommendations, and tailored marketing strategies. This approach not only increases the relevance and effectiveness of ads for viewers and advertisers, it also helps reduce viewer resistance, generate higher acceptance, boost engagement, reduce churn, deliver more valuable advertising opportunities, and unlock new revenue streams.

Predictive Analytics Is the Next Frontier for Media Company Growth

The move to predictive analytics is critical for growth. With increased competition from every angle, media companies need to take advantage of these new innovations to move faster and make more informed strategic decisions. However, the foundation of great analytics is access to the right data and technology, which requires media companies to prioritize elements of their business that might not be as obvious as audience growth or content development - but are just as important for future growth.

Beyond One-Size-Fits-All: The Rise of Hybrid Streaming Architectures

As the demand for high-quality, scalable and cost-efficient video streaming services continues to grow, the industry is undergoing a fundamental shift in video workflow architectures. The notion of a "one-size-fits-all" streaming solution no longer holds up against the pressures of rising audience expectations, live event peaks and a rapidly evolving ecosystem. A hybrid streaming approach—combining on-premises and cloud infrastructure strategies—is the most flexible and future-ready path forward.