From prestige to performance: rebuilding streaming’s monetisation for scalable growth

In the broadcast era where there were high enough fill rates, RPMs and CPMs converged. In today's day and age where streaming platforms face significant unfilled inventory, this is no longer the case and focusing on just CPM leaves substantial revenue untapped.

Going all-in on audio-over-IP: how we future-proofed kronehit’s broadcast network

Running Austria's largest private radio station means living with the expectation of perfection. Every day, nearly a million listeners count on kronehit to deliver their soundtrack, whether via FM, DAB+, or digital streams. For us, "dead air" isn't just a technical term; it's a scenario we simply cannot afford. Our reputation and our audience's trust depend on seamless, round-the-clock operation. This is the story of why we took the leap to IP-based infrastructure, how we executed the migration without a single second of downtime, and what we learned along the way.

The best practice architecture for live broadcast production

But to fully utilize the benefits of IP technology, getting the underlying on-prem network architecture right is essential. Over the years, organizations have adopted different setups, including a central IP router as one solution and segmented spine-leaf networks as another. But each architecture poses drawbacks to IP-based operations, pointing adopters towards a best-practice solution that shares the advantages of segmented spine-leaf deployments, but addresses its pitfalls at the same time.

5 best practices to unlock the full value of streaming with dynamic ad insertion

DAI is where broadcasters should be looking for maximising revenue, but doing it well means more than just stitching ads. Its true power lies in how effectively it can scale across platforms, adapt to all devices, and maintain high-quality ad delivery under pressure. Here are five essential strategies to help streaming providers extract the most value from DAI.

Voice AI is becoming the streaming industry's secret weapon

Whether you're building platforms, designing user experiences, engineering playback systems, or producing content, voice is no longer just an interface. It's becoming a data source, a creative input, a user engagement layer, and even a cost-saver. And the companies that are tapping into it now? They're not just getting ahead, they're building the future.

Why Addressable Advertising Must Be Built Around the Viewer

Today's audiences have made their expectations clear: irrelevant ads are no longer tolerated. They're skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt for environments where advertising can be bypassed, and audiences are more in control than ever, advertisers must ensure their messages are timely, targeted, and additive to the experience—not a disruption to it.

Voice AI Is Becoming the Streaming Industry's Secret Weapon

Whether you're building platforms, designing user experiences, engineering playback systems, or producing content, voice is no longer just an interface. It's becoming a data source, a creative input, a user engagement layer, and even a cost-saver. And the companies that are tapping into it now? They're not just getting ahead, they're building the future.

From Dish to Digital: How Standards and Smart Protocols Are Powering IP distribution

IP-based infrastructure is becoming the backbone of next-generation media operations. It's reshaping how broadcasters think about scale, flexibility, and cost, moving away from more constrained satellite models toward smarter, agile, software-defined workflows built on interoperable standards.

Dynamic HDR and the future of visual differentiation

From my work as a media solutions consultant with InterDigital and contributor to the Advanced HDR by Technicolor initiative, I've seen the need for a strategic shift toward dynamic HDR implementations that preserve creative intent, simplify delivery architectures, and future-proof content ecosystems. In this article, I break down the imperatives across four dimensions: strategy, operations, economics, and technology.

Quality over Quantity: The role of Pixel Value Reduction in Delivering Energy Savings for the Video Industry

To step up efforts to mitigate the environmental impact of video, the industry will need to rely on advanced sustainable solutions. One such technology, Pixel Value Reduction (PVR), has been pioneered by InterDigital and can yield substantial energy savings, particularly when it is used during significant cultural and sporting broadcasting events. That's because PVR solutions balance the ability to reduce the pixel brightness of an image (in other words, the amount of energy consumed) while optimising the perceived visual quality to the viewer.

Live Sport Isn't Just for Legacy Brands Anymore

It's never been easier for brands of all sizes to reach highly engaged audiences through live sport. Here's why it's a game-changer for brands looking to show up on match day, no matter the size of their budget.

Why Speed is Reshaping Sports Media Economics

Today's fans, especially younger viewers, aren't waiting for highlight shows or replays. They demand near-instant access to clips, behind-the-scenes exclusives, and viral moments across social feeds, apps, and OTT platforms to complement multi-screen viewing habits.

No Weak Links: Security for Streaming and Remote Production

Traditional broadcast architectures had a large, air-conditioned room in the middle of the building, which contained all the equipment. Getting in there required passing through several security checks. Software-defined architectures and IP connectivity turns this model on its head, with creation, processing and control sited where you need it as a business, not where the hardware tells you.

10 Questions to Ask a Data Provider for Advanced TV Success

With advertisers of all shapes and sizes entering the Advanced TV space, it's important to have a strong understanding of what it takes to properly apply third-party data and audiences to modern TV buys. This data utility guide outlines questions to ask data providers before activating your next, or first, ATV campaign.

Three Emerging Forces That Will Reshape the Content Delivery Space

The content delivery world is getting more complex. The traditional CDN model has splintered, the need for vendor diversity is rising, and user expectations keep inching upward. But it's not all friction. Several emerging technologies and standards are poised to meaningfully improve Quality of Experience (QoE)—not just in a piecemeal way, but across the entire delivery path. Here's a closer look at three forces that will reshape the future of content delivery.

Why CTV CPMs are slumping – and what the ecosystem must do about it

The real causes of CTV stagnation and decline today are related to low signal fidelity, walled garden dominance, and a shortage of innovation. Businesses across the CTV landscape can find relief, if they know how to adapt and restore value and advertiser confidence.

Redefining viewer engagement through data-driven entertainment personalisation

Redefining viewer engagement demands ongoing evolution. Streaming entertainment should feel effortless. Discovery should be smart. Subscriptions should be simple. And operators should have the tools to act with precision and agility.

Securing live streams: how end-to-end video platforms are combatting piracy

The financial stakes of illegal streaming are enormous, as illegitimate viewership jeopardises revenue from subscriptions and advertising, threatening the sports ecosystem. With over $60 billion invested annually in global sports media rights, broadcasters and content owners cannot afford to lose audiences to unauthorised platforms. Video service providers must prioritise anti-piracy initiatives to safeguard premium sports streaming content and protect their revenue.

Going Beyond the Edge: Why Post-Device Testing and Monitoring Is the Most Essential Step for True Streaming Quality

Traditional quality assurance testing takes place in controlled environments that don't reflect real-world complexity, and it ends before content reaches the viewer, leaving streaming providers vulnerable to issues that cause viewers to defect. This article explores why testing after the edge: that is, at the device level, where viewers actually experience the service, is essential for delivering truly stellar streaming quality and reliability.

How Subscriptions Increase Revenue and Improve Customer Engagement

The benefits of subscriptions as a business model for marketers include a recurring revenue stream, access over ownership, continuous value delivery, and a customer-centric focus. The migration to subscription-based business models is being driven by advancements in technology, customer needs, economic outlook, and the business advantages of this business model.