From concerts to sports and other tentpole live events, from leveraging influencers to social interactions to gamification, delivering fully optimised interactive entertainment experiences is the name of the game for engaging audiences and serving brands with large-scale live streams. Bulldog DM's John Petrocelli, who has been delivering some of the biggest events in the business for more than a decade, discusses best practices for high-engagement live streams in this conversation with Ring Digital's Brian Ring at Streaming Media Connect 2024.
Tyler Nesler //
03 Dec 2024
Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it's secondary to the data and metrics that guarantee that their marketing efforts are connecting with the right audiences. In this clip from Streaming Media Connect 2024, Warner Bros. Discovery's Daniel Trotta, Revry's Damian Pelliccione, and Advertising Perceptions' Erin Firneno discuss real-world examples of how CTV content providers and aggregators can provide specific analytics and metrics that deliver real value to their advertising partners.
Tyler Nesler //
26 Nov 2024
What kinds of interactive, lean-forward streaming experiences can help drive engagement that attracts fans and holds their attention? What are the top things viewers are demanding from streaming interactivity? Jennifer Kent, VP Research, Parks Associates, shares the latest insights from Parks's research in this discussion with Ring Digital's Brian Ring at Streaming Media Connect 2024.
Tyler Nesler //
19 Nov 2024
What are the predictable and unpredictable factors that drive up the cost of cloud streaming workflows as complications arise and projects scale? AWS' John Barber, IMAX's Abdul Rehman, Zixi's Eric Bolten, and SVTA's Jason Thibeault offer practical tips for keeping cloud costs in check in this clip from Streaming Media Connect 2024.
Tyler Nesler //
22 Oct 2024
Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.
Steve Nathans-Kelly //
26 Aug 2024
The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.
Steve Nathans-Kelly //
04 Apr 2024
With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.
Jason Thibeault //
23 Jan 2024
This column isn't meant to be a downer, especially because the overall economy seems to be plugging along. But it is meant to ask those of you in the industry to share anecdotes and stories about the pain points you're facing. We know that everything in streaming has its price, but you are in a better position to help us fully understand what that price entails.
Timothy Fore-Siglin //
10 Oct 2023