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YouTube streaming continues fast track to distribution domination

According to UK regulator Ofcom in its annual report, YouTube has become the UK's second most-watched media service, behind only the BBC. One in five viewers aged four to 15 years go to the video sharing platform first when they turn on their smart TVs, it found, while older generations aged over 55 are watching nearly twice as much YouTube as they did two years ago.

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How to manage CTV advertising’s shifting power dynamics

Are the mediation layers between publishers and advertisers in the CTV space dropping off with the increasing emergence of new ad exchanges and the like? And how can platforms adapt? Eventually A Castle's Andrew Baritz discusses the market's shifting tectonics and what platforms like Cineverse and C360 Technologies, Inc. are doing to bring buyers closer to publishers in this discussion with Ring Digital's Brian Ring at the latest Streaming Media Connect.

How Meta Transcodes Video in the Cloud

When it comes to transcoding video at an operation like what Meta offers, given scale and the complex array of different targets and scenarios, there's no simple answer to how Meta approaches cloud transcoding. But Meta Technical Program Manager Hassene Tmar guides viewers through the Meta video journey and decisions made around software, hardware, compression efficiency, codecs, and more in this conversation with Streaming Media 2025 Conference Chair Andy Beach at the latest Streaming Media Connect.

Single-Cloud vs. Multi-Cloud for Streaming Workflow Migration

Choosing between single-cloud and multi-cloud strategies is critical when migrating streaming workflows because each offers distinct trade-offs in control, scalability, and vendor dependence. LiveX's Corey Behnke, Cerberus Tech's Chris Clarke, and TV2 Denmark's Loke Dupont make the case for choosing (and limiting yourself to) a single cloud provider when crossing to the cloud side while emphasizing the importance of leveraging specific strengths and services offered by each provider in this clip from May's Streaming Media Connect.

How Norsk Factors Sustainability into Codec Deployment

A number of factors impact codec deployment strategies and decision-making for live streaming, and particularly for a company like Norsk that has been involved with the Greening of Streaming organization from its inception, sustainability and power consumption are key considerations. Norsk's Steve Strong explains how to encode both on-prem and in the cloud with sustainability front of mind while balancing that with cost and other ever-present concerns in this discussion with Streaming Media 2025 conference chair Andy Beach in this clip from the latest Streaming Media Connect.

Streaming Media Columns

The Long and Short of It: Measuring YouTube on TV

YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetised on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

Talking Localisation

Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.

Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

Is 2024 the Year of WebRTC?

With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.

Streaming Media Industry Whitepapers

Gravity shift

Subscribers, bundles, and the acquisition black hole