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Even if Netflix Gets the Library, Can It Take the Stadium?

What the Netflix-Warner Bros. deal means for sport if it goes through. And why it is not simple.

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Which Streaming Features Matter Most to Bettors and Other Sport Fans?

From the ultra-low latency that effective prop betting requires to more curated and personalised experiences, today's sport fans bring a complex array of demands to their live sport streams, as Swerve Sports' Christy Tanner, Transmit's Leslie Falbo, and Elecard's Victoria Tuzova discuss in this clip from Women in Streaming Media's Industry Insights session at Streaming Media 2025.

Streaming Media 2025 Chair Andy Beach Talks Gen AI, AI/ML, and Changing Perceptions of Their Impact on Streaming

Streaming Media 2025 Chair Andy Beach joins Future Frames' Doug Daulton to discuss how much the streaming industry's engagement with and implementation of AI have changed in a year, from the once-popular misconception that "one big AI" would come along and change everything to all of the smaller areas where AI has proven its usefulness, taking over redundant tasks and changing content creation workflows and easing budget constraints to enable much more content creation and regionalisation than was previously possible.

The Media League’s Thierry Fautier Talks Gen AI and Widening Streaming’s Scope at Streaming Media 2025

The Media League co-founder Thierry Fautier joins Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 for a reality check on the use, application, and regulation of generative AI in the streaming world as experienced at The Media League. Fautier advocates for a balanced approach to technology adoption, considering both cost efficiency and the expansion of services to a global audience.

Integration Therapy’s Rebecca Avery Talks Metadata Transformation and AI's Impact on Streaming

Integration Therapy Owner and Principal Rebecca Avery joins Future Frames' Doug Daulton to discuss the challenges of technology integration and metadata transformation and risk mitigation in this candid and wide-ranging interview from Streaming Media 2025.

Streaming Media Columns

YouTube self-policing isn't working

As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.

The Long and Short of It: Measuring YouTube on TV

YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetised on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

Talking Localisation

Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.

Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

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Gravity shift

Subscribers, bundles, and the acquisition black hole