The buzz around AI for subbing and dubbing and localising streaming content is that it makes it far easier than it's ever been before. But that doesn't mean it's without significant technical challenges-particularly for companies like Interra Systems who develop the enabling tech-as Interra Engineering Manager Sana Asfar explains as she enumerates the key challenges and how to overcome them in this conversation with IntelliVid's Steve Vonder Haar at Streaming Media Connect 2025.
Tyler Nesler //
29 Apr 2025
Transitioning to new codecs in the streaming industry is never an undertaking to be taken lightly, and bandwidth savings, encoding efficiency, and quality enhancements must be carefully considered and balanced against the challenges of ensuring playback capability for the broadest range of viewers who may be operating a motley assortment of legacy devices. Radiant Media Player's Arnaud Leyder and United Cloud's Boban Kasalovic offer their own deployment decision trees for implementing new codecs in this excerpt from a panel discussion with Streaming Learning Center's Jan Ozer at Streaming Media Connect 2025.
Brandi Scardilli //
29 Apr 2025
As YouTube makes short-form viewing increasingly commonplace, measurable, and monetized on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
Steve Nathans-Kelly //
31 Mar 2025
The case for AI-based content localisation is typically made in terms of how it streamlines localisation initiatives and dramatically reduces costs, particularly for smaller publishers that might not be able to reach into other markets without it. In this clip from Streaming Media Connect 2025, execs from two larger operations, Google Cloud's Albert Lai and Vevo's Natasha Potashnik, share with IntelliVid's Steve Vonder Haar not only the cost savings opportunities but also how AI-enabled localisation can drive new revenue opportunities as well.
Tyler Nesler //
25 Mar 2025
YouTube makes short-form viewing increasingly commonplace, measurable, and monetised on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
Steve Nathans-Kelly //
26 Mar 2025
Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.
Steve Nathans-Kelly //
26 Aug 2024
The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.
Steve Nathans-Kelly //
04 Apr 2024
With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.
Jason Thibeault //
23 Jan 2024