Streaming Media Connect Sneak Preview: Ad Counsel - Delivering Streaming Ads That Convert, With Estrella Media, Vevo, TVREV, Initiative, and Advertiser Perceptions

On Tuesday, August 20, at Streaming Media Connect, Alan Wolk, Co-Founder/Lead Analyst, TVREV, will moderate the panel "Ad Counsel: Delivering Streaming Ads That Convert," which confronts the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discusses innovative technologies and strategies to make streaming ads perform. Confirmed panelists Christina Chung of Estrella Media, Julie Triolo of Vevo, C.J. Leonard of Infinitive, and Erin Firneno of Advertiser Perceptions.

Voting is open for the 2024 Streaming Media European Innovation Awards

Cast your vote today in the Streaming Media European Innovation Awards. Voting closes 24 July.

A+E Networks EMEA launches FAST channels in the UK & Ireland with Titan OS

The upstart Barcelona-based advertising, technology, and entertainment company Titan OS has partnered with A+E Networks EMEA to launch five FAST channels in the UK and Ireland. This further positions Titan OS as a significant emerging player in the region, as the FAST industry in Europe continues to lag behind the higher prominence of FAST within the US.

Media Excel Gains Visibility with AI Reality Check and Innovation

Artificial Intelligence has become a buzzword in streaming video with the promise of revolutionizing how we create, compress, and distribute videos. It's crucial to separate the hype from reality and rare to find a vendor willing to do so. Media Excel CEO Narayanan Rajan is one.

Enhancing Ad Performance for Smaller Streamers with Moloco’s AI Solution

When it comes to delivering effective video advertising, smaller companies often face significant challenges Unlike major platforms like Amazon, Google, and Meta, these companies lack the extensive viewer data that enables precise ad targeting. Moloco aims to bridge this gap with its AI-based platform and streaming media service, providing smaller streamers with tools to enhance their advertising performance. Dave Simon, General Manager of Growth Initiatives at Moloco, recently discussed the company's solutions and insights from a recent YouGov survey in this interview with Streaming Media's Jan Ozer.

Zixi CEO Gordon Brooks Talks Zixi-Clearhaven Partnership and IP-based Streaming Growth

On June 14, scalable IP-based media transport software supplier Zixi announced that it had secured a significant strategic investment from Clearhaven Partners, a Boston-based software private-equity firm. At the time of the announcement, Zixi CEO Gordon Brooks described the partnership with Clearhaven as a "natural fit" for Zixi, and one that would enable the company to "double down on product innovation" and "pursue the significant opportunities" in the fast-growing market for IP-based video systems. We spoke with Gordon to get more insight on the Zixi-Clearhaven partnership and what's ahead for Zixi.

Tubi Returns to Crack the Crowded UK Streaming Market

Fox Corporation's ad-supported streaming service, Tubi, will shortly launch in the UK with more than 20,000 movies and TV episodes available on demand. The FAST service utilises machine learning to deliver personalized user experiences, said the company. Tubi will be available in the UK across every major TV platform, iOS and Android smartphones and on the internet.

Pay TV Gets Serious About Free Streaming

When it comes to free streaming, U.S. growth has been fueled by pure players like Pluto TV and Tubi and connected TV platforms like Roku and Samsung looking to feed cord-shavers and cord-cutters in need of a linear viewing experience. These companies have had a head start and a clear path to test and learn for years. However, in the past 18 months, pay TV players have decided that they too have a role to play in free streaming.

IBC Unveils Lineup for 2024 Show, Promises Tweaks to Familiar Formula

Trade show IBC is back on track to almost pre-Covid levels, and will feature Content Everywhere and AI pavilions, according to organisers, in an update given three months before the show on September 13-16 opens in its usual Amsterdam home.

Will Amazon and Dolby's Latest Acquisitions Accelerate VVC Deployment?

Recent moves by Amazon and Dolby may hint at a growing interest in VVC (Versatile Video Coding).

Is Live Streaming Stagnating? Give Us Your Feedback!

A new survey takes a critical look at the live-streaming ecosystem.

Nominate Now for the 2024 Innovation Awards

We're accepting nominations now in 12 categories for the only awards in the industry chosen by the people who actually use the products and services. Nominations close 26 June.

SMNYC: Four Debates, Two Topics, One Educational Day

On Monday, May 20, Streaming Media NYC hosted four debates on two topics that represented a fantastic programming win for the conference. The first half of the day was dedicated to AI and covered the full range of topics from authorship to copyright to privacy and more. The second half of the day featured two panels debating the definition of premium content, the value of social media as well as the question of how CTV measures up against mobile as an advertising platform. Read on to get caught up.

SMCNYC Keynote Highlights: Beat The BUZZR & Brand Vs. Retail

On Tuesday, May 21, at Streaming Media NYC, a series of morning keynotes featuring leading industry figures covered a wide range of topics, including how Microsoft and Fremantle are gamifying FAST and capitalizing interactive TV, and a lively debate about brand versus retail with Crackle, Uber Advertising, IAB, and Witz About Her.

Olympics Rush to Streaming but Sports SVODs Need to Team up to Compete

The Olympics will have a seismic impact on the U.S. streaming market this summer with over a quarter of all SVOD subscribers signing up to a new streaming service just to watch the Games from Paris, according to new research.

UK Broadcasters Plot Managed Transition to Universal Access Streamed TV

UK broadcasters, including the BBC, have said that delivering TV over the air is no longer economically viable and envisage an increased reliance on broadband networks for video streaming in the future. In a comprehensive report submitted to the UK government regarding the future of TV distribution, regulator Ofcom found widespread support across the sector for TV services continuing to be available to all but no shared view about how to achieve this. Adrian Pennington lists the three broad strategies Ofcom outlined instead and the challenges for achieving them.

Vevo at the IAB NewFronts: Short-Form Optimisation for FAST, CTV, OTT, and Programmatic

On Thursday, May 2, Vevo, the world's leading music video network, presented "Watch More Music" at the 2024 IAB NewFronts. Topics covered included the challenges of achieving reach, recency, relevancy, and measurement in the current streaming ecosystem, the importance of brand safety and transparency in FAST, Vevo's continued expansion into the CTV space, and its ambition to become the world's largest programmatically traded TV network.

Interview: International IP Attorney Robert J.L. Moore Discusses Video Codec IP and Patent Monetisation Issues

In this wide-ranging interview, Streaming Media's Jan Ozer and intellectual property attorney Robert Moore of Moore IP solutions delve into a number of topics related to video codec intellectual property issues and patent monetisation, two constantly moving targets.

Introduction: Foundations of AI-Based Codec Development

To promote the understanding of AI codec development, Deep Render's CTO and Co-founder, Arsalan Zafar, has launched an educational resource titled "Foundations of AI-Based Codec Development: An Introductory Course." In a recent interview with Streaming Media Magazine, Zafar provided insights into the course's content, target audience, and expected outcomes.

’Round the Horn at NAB 2024: Video, Telestream, Phenix, Ateme, V-Nova, Twelve Labs, Norsk, and Dolby

Any NAB report is like the story of the blind man and the elephant: what you experience is what you touch, representing a fraction of the whole and perhaps not even a good sample. That being said, here's what I touched during the show. Many of these experiences are accompanied by video that I shot of the interviews.