Cracking Cloud Gaming With the CTV Model: A Q&A With GAMELOOP CEO Kimmy Li

With the immediacy of TV Guide + Twitch, GAMELOOP's "watch and play" model lets players unlock hosted games on their TV using their mobile device or remote. The platform recently launched on Samsung Gaming Hub as the first ad-supported alternative to subscription-based cloud gaming. In this interview, Gameloop CEO Kimmy Li dives into the details of GAMELOOP's offerings, her years of professional experience in the gaming industry, and how that experience has positioned her to scale freemium models.

What Live Sport Still Does Better Than Anything Else

The future of sport will undoubtedly be smarter. It will be more connected, more flexible, and more personalised. But its value will still rest on the same foundations it always has: emotion, uncertainty, and shared experience.

Sneak Preview: Match & Measure: Evaluating CTV Ad Effectiveness at Streaming Media Connect 2026

On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel "Match & Measure: Evaluating CTV Ad Effectiveness." As more advertising budget trends toward CTV, proving performance across fragmented platforms is critical to the success of the brands that invest in it. This panel of measurement and metrics experts from the ad-supported streaming ecosystem breaks down how marketers and publishers are reaching responsive audiences, moving from exposure to engagement to measurable outcomes, and identifying what truly moves the needle in CTV advertising.

Performance TV Becomes Advertising’s #1 Investment Channel as Marketers Navigate AI Disruption, Rising Costs, and the Fight for Attention

tvScientific's 2026 State of Performance TV Report finds the category now leads media investment, ties social as the most effective channel, and drives both revenue and brand growth

Q&A: TransUnion SVP Julie Clark Talks Netflix-WarnerBros. Acquisition 'Data Dividends'

In the immediate aftermath of Netflix's shift to an all-cash offer, Julie Clark, TransUnion SVP of Media & Entertainment discusses implications of a potential Netflix-WarnerBros. acquisition for audience data growth, the impact on content creation and curation strategy, ad yields, applied ad tech, and more.

Q&A: Bango's Giles Tongue Talks Netflix-Warner Bros. and the Future of SVOD Bundling

The increasing likelihood of a Netflix-Warner Bros. alliance inevitably leads one to speculation of how the resulting juggernaut might impact global and regional SVOD markets where superbundles already abound in various forms. In the interest of exploring the possibilities, I spoke with Giles Tongue, VP Marketing at superbundling technology solutions provider Bango about how things might shake out (depending not just on who acquires WarnerBros but what they decided to do with the acquired IP) and how the SVOD scene might tilt on its axis should this merger come to pass.

A Century of Broadcasting, Seen Through Sport

From its inception decades ago, live sport has not rewarded cleverness. It rewards reliability. It rewards instinct. It rewards systems that hold steady when everything else is moving.

WBD Debuts Technology Platform for Winter Olympics and Beyond

Warner Bros. Discovery (WBD) is deploying a purpose-built broadcast platform and a large physical presence to deliver fully immersive coverage to audiences for the upcoming Winter Olympic Games.

Milano Cortina 2026: Winter Olympics Host Broadcaster Rules Out Remote Production

Is the Olympic Committee's host broadcaster warming to the notion of transitioning to virtual or REMI production for this winter's fast-approaching Milan Cortina games? Speaking as part of a roundtable event three weeks out from the opening ceremony of the Milan Cortina XXV Winter Games (MC26) in Northern Italy, Yiannis Exarchos, CEO, Olympic Broadcasting Services (OBS) said that the sheer scale of an Olympics and current technological limitations on behalf of rights-holding broadcasters meant elimination of a physical International Broadcast Center (IBC) is not likely soon, or even desirable.

Disney at CES 2026: House of Mouse Talks Verts, Dollars, and Sense

At this year's CES, Global Tech and Data Disney produced an event that offered insight into a few of their latest public tech strategies, including how they are funneling data intelligence through their environment to provide real ROI for advertisers. The event was designed to make the case to advertisers why buying placement with Disney is so compelling. However, it was also a chance to hear about how the company is thinking about what it means to run a modern media company in the world of data everywhere, AI, and changing consumer multi-screen behaviour.

G&L CEO Alexander Leschinsky Talks Streaming Security Attack Vectors and Best Practices in the Age of LLMs

In this exclusive interview with Streaming Media Europe editor Steve Nathans-Kelly, G&L Systemhaus CEO Alexander Leschinsky, explores the evolving landscape of streaming and content security, highlighting the increasing sophistication of AI-powered attacks, and the importance of integrating security into all layers of media workflows, while outlining a modern security stack that includes DNS security, web application firewalls, DDoS protection, securing high-risk APIs, access control, and testing to identify vulnerabilities before attackers do.

Sport Streaming Piracy Has Moved Into the Pipes

When access becomes complicated, alternatives become tempting. Piracy has quietly become a symptom of fragmentation rather than a fringe criminal behaviour. And that changes how the industry has to respond.

Sport in 2026 Will Be Smarter. Let’s Make Sure It's Still Human

With smart stadiums, distributed production, automation, and data-driven decision-making, we're seeing a sea change in the way sport streams are produced, delivered, and consumed. None of this is a bad thing. Much of it is necessary. But it is also worth pausing to remember what sport is actually built on. Not code. Not platforms. Not dashboards. But people, emotion, and shared experience.

Sports Media Predictions: Looking Ahead to 2026

The next phase of sports media will not be defined by breakthroughs alone. It will be defined by decisions. About focus. About balance. And about where value really sits.

When Stadiums Start Thinking for Themselves

There is something special about walking into a stadium. The noise, the anticipation, the energy you can feel in your chest. For all the things technology has transformed in sport, that moment has remained stubbornly human. But stadiums are changing. Slowly, quietly, and in ways most fans never see, the matchday venue is becoming one of the most technologically sophisticated environments in sport.

Roundup: Streaming Industry Predictions for 2026

The predictions game is a fascinating one, and one that's hard not to play at year's end, whether we're talking about what's to come in the next year or three, or what's just as likely to be gone. In the last few weeks, my own editorial inbox has filled to bursting with unsolicited but much-welcomed season's greetings from a disparate array of industry experts and thought leaders ringing in "End-of-Year Prediction Season" with all manner of educated guesses and promising bets about what's going to happen in 2026.

ICYMI: Streaming Media Connect December

Streaming Media Connect December was all about live and featured exclusive keynote fireside chats with Rebecca Sirmons of NASA+ and Neal Roberts of WarnerBros. Discovery and a slate of live streaming panels packed with speakers from Peacock TV, Paramount+, Google, Globo, EZDRM, nanocosmos, CommScope, Starz, Professional Fighters League, LG, and more. Check out a playlist with Streaming Media Connect December sessions on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.

AI's streaming stack: meet the media workflows

How has AI entered the media workflow? For this new column, we'll look at different applications used in the media industry. For this issue, we'll start with asset management, asset storefronts, and localization. While some of this functionality—speech-to-text transcription, translation, voice synthesis, natural language processing, logo detection, facial recognition, and object detection—has been around for a while, the biggest improvement is that much of it is now available on workflows with live content.

MediaKind and Harmonic’s Video Business to Combine, Creating a Leading Streaming-Infrastructure Platform

Combined business will be the #1 independent comprehensive streaming-infrastructure platformBrings together complementary product teams to drive faster advancement across cloud and appliance technologiesFurthers MediaKind's mission to redefine the future of media and entertainment through advanced video technology

Even if Netflix Gets the Library, Can It Take the Stadium?

What the Netflix-Warner Bros. deal means for sport if it goes through. And why it is not simple.