IAS Fights YouTube Misinformation With Expanded Detection Offering

During this tumultuous election year, as concerns mount over online misinformation, Integral Ad Science (IAS), a leading global media measurement and optimization platform, has expanded its industry-aligned misinformation suitability and brand safety reporting for advertisers running campaigns across YouTube ad inventory.

To Cloud, or Not to Cloud? A Live Streaming Producer's Dilemma

Maybe we've been looking at "the cloud" all wrong. It doesn't have to be some 3rd party place we push all our live streaming production elements to. Let's start looking at the production space right in front of us as "the cloud" and see what opportunities that opens up. What do you think?

Vampire Subscriptions and the Loyalty Crisis: Samsung and Bango Reveal Troubling New Data for Streamers

New reports from Bango and Samsung Ads have revealed that not only are there continuing issues with subscription churn, but streaming app loyalty is also becoming alarmingly scarce, and subscribers are increasingly losing track of how much they spend on subscriptions each month.

Fandom Study Finds 80% of Consumers Rank TV, Movies & Video Games Higher Than Music & Sports as Leisure Time Activities

In an increasingly busy world, consumers flock to entertainment and gaming over other interests including music, food and cooking, sports, and travel. A new study from Fandom, The Power of Me Time, explores the reasons behind this trend through three key factors - Dominant Passion Points, Emotional Impact, and Engagement - while also highlighting what these insights mean for brands and marketers.

IBC 2024: AI’s Greatest Power in Media is to Make it Seem Normal

It was hard to keep AI out of the headlines at IBC Show 2024, not because there was anything groundbreaking in terms of news or product but because the technology is now part and parcel of every media tech conversation.

IBC 2024: Pivot to Streaming Paying Off, Says Paramount Global CTO Wiser

Paramount Global is under the pump and about to be sold but its future is bright because it is successfully transferring systems from production to distribution in the Cloud, according to the company's Executive Vice President and Chief Technology Officer, Phil Wiser.

IBC 2024: 5G and Live Sports Contribution

Many have made the case for 5G-in-the-sports-arena around in-game sports betting, and lamented the less-explosive-than-expected growth in that area as a lost opportunity for 5G to demonstrate its prowess. While 5G and prop bets remain a well-matched pair, much of the 5F buzz at IBC2024 concerned the ways 5G is enabling live sports streamers doing cloud production to bring in multiple feeds and deliver more dynamic and engaging streams and quick-turn highlights.

IBC 2024: The Future of Content Viewing

Women in Streaming Media presented a fascinating panel on "The Future of Content Viewing" at IBC 2024 that kicked off with some striking data, courtesy of Omdia Senior Research Director Maria Rua Aguete. With the M & E market poised to top $1 trillion in overall revenue in 2024 and 61% of that coming from advertising, "everyone knows you can't make money just from subs anymore."

IBC 2024: Capturing Customers in a Crowded Streaming Marketplace

Much of what I saw at IBC 2024 focused on various new and nearly new strategies for solving one of the oldest problems in the M&E and OTT world: capturing and retaining customer attention in a constant and crowded battle for eyeballs.

IBC2024: Media Vendors Sacrificing Training and Interop for Revenue and Efficiency, IABM Warns

At IBC2024, the IABM has warned media tech vendors that they cannot continue to do business the same way they always have. What's more, they are prioritising investments in products that generate revenue, flexibility, and efficiency at the expense of training and interoperability.

What Google Chrome's Cookie Apocalypse Means for Streaming Advertising

For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater efficiency to marketers and increased CPM on your ad inventory. In this article, I'll cover Google's proposed actions regarding third-party cookies, the status of those plans, who this impacts, and what advertisers and publishers can do to mitigate this impact.

Gatsby TV CEO Gatsby Frimpong Talks AI, Streaming Content Discovery, and The “Paradox of Choice”

Gatsby TV CEO Gatsby Frimpong has created a streaming programming discovery app that applies AI and user recommendations to help viewers discover what to watch next on services like Netflix, Hulu, Prime, Disney, and more. In this interview with Streaming Media's Tyler Nesler, he discusses his professional background, what led him to create the app, how it helps customers save money, the AI foundation model it uses, and more.

Irreversible Shifts in Tech and Behavior Are Reshaping UK TV

"The centrality of technology" is a major contributory factor in the decline of broadcast, particularly British public service broadcasters, who are struggling to keep pace with the internationalisation of streaming and irreversible, rapid changes in media consumption, BBC News' Analysis Editor Ros Atkins told execs on 21st August at the Edinburgh TV Festival.

The Economics of Music: Streaming vs. CD Sales—A Deeper Look

In recent years, a narrative has emerged pitting streaming services against traditional music sales, particularly CDs and vinyl. Social media posts often circulate claiming that a single CD sale is worth hundreds of hours of streaming for an artist. While these comparisons can be eye-catching, they often oversimplify a complex ecosystem and misdirect artists' frustrations. This article aims to unpack the intricacies of music royalties, challenging common misconceptions and highlighting the real issues at play.

CTV Ad Strategists and Adtech Pros Talk Making Streaming Ads Perform at Streaming Media Connect 2024

On Tuesday, August 20, 2024, at Streaming Media Connect, Alan Wolk, one of the industry's most influential thought leaders, moderated a panel that confronted the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discussed innovative technologies and strategies to make streaming ads perform. Panelists included Christina Chung of Estrella Media, Julie Triolo of Vevo, C.J. Leonard of Mad Leo Consulting, and Erin Firneno of Advertiser Perceptions.

WBD Basks in Record Olympic Streaming but the Challenge is Retaining New Subs

The results are in, and the winner by a mile are The Streaming Olympics. Labelled, rightly, ‘the first true Olympiad of the age of perpetual content,' the decision by the Olympic host broadcaster OBS and some key rights holders to embrace the everything everywhere of action from Paris and to stream it online is a triumph - with irreversible implications for the future of live.

Streaming Media Connect Sneak Preview: Hat Trick - Delivering Live-Streaming Experiences that Scale, Perform, and Engage

On Tuesday, August 20, leading streaming consultant Nadine Krefetz will moderate the panel "Hat Trick: Delivering Live-Streaming Experiences That Scale, Perform, and Engage." Live streams at scale offer great payoffs for fans and brands alike for all kinds of events, from sports to concerts and festivals. Effective streams deliver personalised, interactive experiences that traditional broadcasts can't match. A panel of industry experts from DAZN, AWS, B Live, and Infinitive will delve into the ongoing challenges of delivering great streams at scale in 2024.

Streaming Media Connect Sneak Preview: Over the Hedge - Monetising CTV and FAST Channels With Samsung, Roku, TVREV, and IAB Tech Lab

On Wednesday, August 21, adtech expert Tim Ware will moderate the panel "Over the Hedge: Monetizing CTV and FAST Channels as Walled Gardens Proliferate." The emergence of the smart TV OEM has created increasing opportunities for platform distributors and challenges for content providers as distributors grab greater percentages of inventory and revenue splits to generate greater revenue upside to selling the hardware. How do programmers contend with the high costs of programming that require ad support among the next generation of walled gardens in smart TV OEMs? A panel of industry experts from Samsung, Roku, TVREV, and IAB will discuss these issues in-depth.

Altman Solon’s David Dellea Discusses the 2024 Olympics and New Global Sports Survey Insights

Boston-based consulting firm Altman Solon recently released "Going for Gold: The Paris 2024 Summer Olympic Games, media, and digital native fans," which used their annual Global Sports Survey findings to understand how broadcasters are adapting their 2024 Summer Olympics coverage to appeal to a digitally native fan base. David Dellea, Partner, Altman Solon, talks with Streaming Media's Tyler Nesler in-depth about the findings of this survey, and he provides his professional insights and expertise into the rapidly evolving sports media business.

Younger British Audiences Gravitate Toward YouTube as SVOD Performance Plateaus

The latest annual Media Nations report into the UK sector covering 2023 by the country's media regulator Ofcom reveals that significantly fewer young people are tuning in to traditional TV than ever, but that the TV set itself is becoming more popular among the same age group--only they tend to be watching YouTube and not BBC One.