Fans in the feed: mining the untapped gold of fan-created sport content

Today every sport fan has a camera in their pocket. Every goal, reaction and celebration can be clipped, shared and spread within seconds. In many ways, these moments feel more authentic than the broadcast itself. But here is the problem: most of that content never makes it into the official feed. It lives on social, disconnected from the live coverage, even though it is what fans are already watching, sharing and talking about.

Worldpanel's Dominic Sunnebo Discusses New Data on Live Sport Streaming and New Subscriber Growth

Is live sport streaming driving new subscription growth on major platforms like Netflix, Prime, and Disney+? In this exclusive interview with Streaming Media's Jan Ozer, Worldpanel by Numerator's Dominic Sunnebo discusses new data from Q2 2025 exploring the impact of premium live sport and localised content on new customer acquisition on subscription and hybrid ad-tiered platforms across the paid CTV ecosystem.

Kiswe and Joe Hand Productions Talk New D2C App, Future of OOH Sports Streaming

Interactive D2C app developer Kiswe has partnered with Joe Hand Promotions, a provider of out-of-home live sports and entertainment distribution to bars and restaurants to develop the Joe Hands Promotion App, a new OOH D2C streaming designed to set "a new standard for how venues market and operationalize live sports, and how fans gather to experience them together." To gain more insight into the specifics of what this app delivers, how it leverages both Joe Hand Promotions' distribution networks and Kiswe's expertise in interactive streaming, and current and emerging challenges and opportunities for OOH live sports streaming, I spoke with Kiswe CMO & Co-Founder Wim Sweldens and Joe Hand Promotions President Joe Hand, Jr.

SM 2025 Sneak Preview: Monetizing Niche Audiences: Strategies for Targeted Growth

There are riches in streaming's niches, and one key to monetizing those niches is, of course, serving them. On October 7 at Streaming Media 2025 in Santa Monica, Rashaun Hall of Fuse Media, Shamroc Peterson of Diverseego, Rebecca Avery of Integration Therapy, and Terrence Thames of Cocoa Creative will take a deep dive into the latest strategies for maximizing revenue in smaller, passionate communities.

SM 2025: Streaming Veteran & Live Ops Expert Bhavesh Upadhyaya Talks AI & Content Authenticity

Streaming Media 2025 Conference Chair Andy Beach sits down with SVTA Subject Matter Expert Bhavesh Upadhyaya for an advance look at Bhavesh's AI & Live Streaming and Content Authenticity panels at Streaming Media 2025, coming up October 6-8 in Santa Monica.

YouTube, TikTok attacked for control of audience

Social media are essential to monetization but leaves content owners vulnerable, said Candle Media CEO Kevin Mayer; while UK government threatens to force YouTube to promote BBC and ITV news content to prop up social cohesion.

IBC2025: 5G finally winning for live sports

Rewind to last year and 5G was still more proof of concept than real world scenario. Not any more. "5G is here and real," said Brad Cheney, VP, Field Operations & Engineering, Fox Sports at the IBC2025 trade event in the Netherlands.

IBC2025: Creators taking over the industry

"We consider broadcasters as creators," YouTube told an audience of traditional media at IBC in Amsterdam this week but it is far from clear if broadcasters fully understand the implications. At IBC, a trade show for technology that underpins the business of TV, the rise of YouTube, the growing professionalisation of content creators, and the attempts by vendors to court them was a notable trend.

IBC2025: Supply chain efficiencies won’t save sinking legacy media

One word dominated conversations at broadcast equipment show IBC this week - and it wasn't AI. Efficiency is on everyone's lips. With little genuine tech innovation around the legacy media business and the vendors who supply it are battling to survive by stripping cost and speeding processes. Applying artificial intelligence to pretty much everything seems to offer the only hope for broadcasters needing to balance the books before their audience is vaporised by streamers, social media and YouTube.

AI and adtech in operation

With an eye to providing more insight into real-world deployments and the operational side, online adtech firm Magnite volunteered to give me insight into how AI fits into their current operational processes.

Streaming Media 2025 Chair Andy Beach and DTNS's Tom Merritt talk creator track takeaways at SM 2025

Award-winning tech podcaster Tom Merritt, co-host of the Daily Tech News Show, will moderate three key sessions at Streaming Media 2025, the streaming industry's premier event coming up October 6-8 in Santa Monica. In this interview with conference chair Andy Beach, Merritt discusses his sessions' focus on how creators and studios alike can hone their creative processes and create content more efficiently.

Streams that Sell: Strategies for shoppable sport streams

Shoppable sport streaming is not about turning sport into a shopping channel. It is about extending the fan experience without breaking it. Get it wrong and you cheapen the match. Get it right and you unlock a new layer of value broadcast never could.

Cleeng unveils first-ever free D2C subscription platform that can launch in less than an hour

Cleeng Pro delivers a proven, enterprise-grade technology stack curated for creators, agencies,developers and digital entrepreneurs looking to accelerate fast and with ease

Sneak Preview: Cloud vs. On-Prem vs. Hybrid Workflows: What’s Next? at Streaming Media 2025

On Tuesday, October 7, Eyevinn's Magnus Svensson,will moderate the Streaming Media 2025 panel "Cloud vs. On-Prem vs. Hybrid Workflows: What's Next?" featuring AWS's Matt Herson, Wowza's Barry Owen, TATA's Corey Smith, and Qualabs' Juan Pablo Saibene.

UK and US media voice political interference and self-censorship concerns

The assault on press freedom on both sides of the Atlantic was a major debate topic at the Edinburgh TV Festival, the premier annual event for the UK TV industry. with key figures like "Have I Got News For You" host Roy Wood Jr. and ex-Hollywood Reporter editorial director Matthew Belloni and others weighing in during a panel on "Trump vs. the Media."

Q&A: Leveraging Resonance AI in adtech with digital culture group’s Crystal Foote

In this Q&A with Crystal Foote, founder and head of partnerships at Digital Culture Group, Foote discusses Audience Resonance Index (ARI), "the first AI-platform engineered to predict not just who will engage—but why." We explore how ARI benefits from AI, what ARI measures, what brands ARI is positioned to serve, how ARI safeguards privacy, and more.

When Live Sport Isn’t Live

Low latency is not a nice-to-have. It's the difference between being in the moment and watching it on delay. In sport, the moment is the product.

YouTube streaming continues fast track to distribution domination

According to UK regulator Ofcom in its annual report, YouTube has become the UK's second most-watched media service, behind only the BBC. One in five viewers aged four to 15 years go to the video sharing platform first when they turn on their smart TVs, it found, while older generations aged over 55 are watching nearly twice as much YouTube as they did two years ago.

Jan Ozer Launches Streaming Monetization 101 Course with the Streaming Video Technology Alliance

New online course delivers industry-wide context and real-world fluency for new hires in streaming.

Caretta Research media and telecoms insights: Quick action required as broadcast and streaming revenues converge

Streaming is set to take a significant share of revenue from traditional broadcast and pay TV from 2024 to 2029, but broadcasters can thrive with the right streaming strategy.