CTV/OTT

CTV and Over-the-top (OTT) have changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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Features

ICYMI: Streaming Media Connect May 2026

Streaming Media Connect May 2026 was all about delivering and monetizing sports streaming featured exclusive keynote fireside chats with Matt Graham of the Tennis Channel and Maria Malinowitsch of Verimatrix and a slate of expert panels packed with speakers from DAZN, Globo, Fubo, OneFootball, FloSports, NESN, IAB Tech Lab, Telestream, Zixi, BuyDRM, ViewLift, CacheFly, Servers.com, Tiledmedia, Norsk, and more. Check out a playlist with Streaming Media Connect sessions on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.

This World Cup, CTV Becomes the New Stadium

Major sporting events once revolved around a single screen, with broadcast schedules dictating when audiences tuned in and how campaigns were planned. The coming World Cup will deliver this same audience scale and campaign buzz, but viewing now unfolds across multiple screens and multiple connected devices within the same household, often at the same time.

CAPIs Won't Solve CTV's Outcomes Problem Until Another Key Issue Is Fixed

Before we measure what an ad achieved, shouldn't we first be able to confirm what the ad actually ran against?

Live Sport Is Powering the Next Wave of Streaming Innovation

Live sport viewers expect a flawless streaming experience with ultra-low latency and immersive features that bring them closer to the action. At the same time, the rising cost of sport rights is forcing service providers to rethink how they maximise return on investment. The result is a perfect storm of innovation, where advances in AI, cloud infrastructure, and ecosystem partnerships are reshaping the future of streaming.

Sponsored Articles

Scaling live streaming without the stress

How media organisations are tackling the toughest bottlenecks in live video delivery

Interview with Tassilo Raesig, CEO, MainStreaming

In this interview, MainStreaming CEO Tassilo Raesig discusses the ongoing challenges facing global CDN services in their efforts to deliver broadcast-grade streams that meet client expectations for performance, scale, and monetisation.

Interview with Cees van Versendaal, COO, MWareTV

MWareTV's COO discusses the easy way for non-specialists to build apps for all platforms.

Interview with Antonio G. Corrado, CEO, MainStreaming

An interview with MainStreaming CEO and co-founder Antonio Corrado who explains why he is on a mission to redefine how on-demand and live video streaming are delivered at scale with high-performance KPIs.

CTV/OTT Companies and Suppliers