CTV/OTT

CTV and Over-the-top (OTT) have changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

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Features

Presenting … the 2026 European Innovation Awards Winners

After a whirlwind voting cycle, we're delighted to reveal the winners of the 2026 Streaming Media European Innovation Awards. Now in its 18th year, this year's programme attracted more than 1,100 participants who cast 7,500-plus votes across 13 distinct categories. Congratulations to all of the triumphant 2026 Innovation Awards winners, top vote-getters and runners-up alike!

The cord-cutter fallacy and the current subscription streaming landscape

When it comes to the so-called cord-cutting trend, the question we ask should not be, "Has the cord been successfully cut?" Rather, it should be, "Where do the new strands run to and from?"

Fans forward: creating lean-in engagement with personalised next-gen sport streaming experiences

While many of today's sport streams remain as linear, lean-back, and traditional as the fans who enjoy them, next-gen platforms are increasingly delivering individualised sport experiences. How are today's forward-facing platforms making personalisation feel natural rather than overwhelming? And how effective are these new engagement features in attracting younger, digital-native fans whose expectations and tastes are shaped by social rather than old-school linear TV?

ICYMI: Streaming Media Connect May 2026

Streaming Media Connect May 2026 was all about delivering and monetizing sports streaming featured exclusive keynote fireside chats with Matt Graham of the Tennis Channel and Maria Malinowitsch of Verimatrix and a slate of expert panels packed with speakers from DAZN, Globo, Fubo, OneFootball, FloSports, NESN, IAB Tech Lab, Telestream, Zixi, BuyDRM, ViewLift, CacheFly, Servers.com, Tiledmedia, Norsk, and more. Check out a playlist with Streaming Media Connect sessions on Streaming Media's YouTube channel to catch the sessions you missed and revel in the ones you want to relive through the magic of VOD.

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Who to see at IBC 2026

If you are heading to IBC and looking to find top companies specialising in online video products and services, look no further.

Scaling live streaming without the stress

How media organisations are tackling the toughest bottlenecks in live video delivery

Interview with Tassilo Raesig, CEO, MainStreaming

In this interview, MainStreaming CEO Tassilo Raesig discusses the ongoing challenges facing global CDN services in their efforts to deliver broadcast-grade streams that meet client expectations for performance, scale, and monetisation.

Interview with Cees van Versendaal, COO, MWareTV

MWareTV's COO discusses the easy way for non-specialists to build apps for all platforms.

CTV/OTT Companies and Suppliers