How OTT and FAST Market Consolidation Will Spark a New Wave of Alternative Monetization Strategies
Vijay Sajja of Evergent explains how OTT and FAST market consolidation will spark a new wave of alternative monetization strategies.
Review: Ant Media Server (Enterprise Edition)
This review will highlight Ant Media Server and many of the features supported with the streaming server. Viewers will also learn how to configure the WebRTC streaming server on Amazon Web Services and how to get up and running with delivering live streams and video-on-demand streams.
How to Get Up-to-Speed in the European FAST Market
Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. But while the FAST sector has soared in the US, it faces distinct challenges in Europe and international markets that have prevented it from reaching equal viewership heights enjoyed in the US. This article outlines ways to get up-to-speed in the European FAST market.
Is Your Streaming Service Fit for Whatever Comes Your Way?
How certain are you of what's next for the streaming industry? Kjeld Beijer, Head of Marketing at 24i, discusses the recent and largely unpredicted significant industry changes and outlines ways to get ahead of the curve by improving UX, business models, content discovery, and integrations.
Review: ViCueSoft CodecWar
CodecWar is an analysis service created by ViCueSoft, the developer of codec analysis tools VQ Analyzer, VQ DVK, and VQ Probe. As currently configured, the site's ideal users are researchers who are looking for a convenient way to compare codecs using relevant datasets and codec developers who are looking for a structured way to benchmark their codecs against others. In contrast, it's not a particularly convenient way for streaming producers to run experiments to optimise their encoding parameters, although it could grow into this.
Review: Magewell USB Fusion
The USB Fusion is a device that can be used in a production environment for local content feeds/sources. It can be used to input various sources such as HDMI devices, webcams, USB microphones, videos, images, screenshares, and other items. The USB Fusion is touted as a tool to make your online lectures and virtual events more engaging and to easily combine numerous sources into attractive live presentations for remote education, webinars, live streaming, and video conferencing.
The State of VVC Adoption and Implementation
If you're a video publisher who doesn't rank high in the VVC patent list, it's likely that you won't consider VVC until 2026 or later. If you're looking to augment your H.264 encodes with a more efficient codec before then, your most likely choices are HEVC and AV1, with LCEVC also an option. However, if you're a product or service provider in the streaming media ecosystem, it's long past the time to start considering where and when VVC is going to fit in for you and your target customers.
The 2023 Streaming Media Innovation Award Winners
The 15th annual Streaming Media Europe Innovation Awards competition—formerly known as the Readers' Choice Awards—returns with 13 categories. With nearly 10,000 votes, who are the finalists? And who are this year's winners?
Why Ad Monitoring on Real Devices Is Essential for OTT Performance
Yoann Hinard, COO at Witbe, outlines why ad monitoring on real devices is essential for OTT performance
Scripps Networks’ Senior Director of Product Yazmin Wickham Talks Viewer-Centered OTT UX Design
Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.
The Role of Content in SVOD Growth
While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply aren't enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Research's Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023.
Esports and the Rise of Interactive Metaworld Events
Are metaverse events that deliver consistent interactive and even immersive experiences that move with their audiences the future of event streaming? Media.Monks' Alan Bucaria, EdgeNext's Joshua Johnson, and Chris Pfaff of Chris Pfaff Tech Media discuss in this clip from their panel at Streaming Media East 2023.
Netflix and the Challenges of Live Streaming
Brad Altfest of Agora discusses Netflix's move into live sports streaming and the challenges they and other established platforms face in managing large-scale live-streaming events.
Review: Blackmagic Design ATEM Television Studio HD8 ISO, Studio Camera 6K Pro, and ATEM Microphone Converter
The Blackmagic Design Television Studio ATEM HD8 and HD8 ISO are all-in-one HD video switcher/broadcast control panels. On their own they are very capable HD video switchers suitable for studio installations and remote productions. The magic with these switchers is that when paired with other supported Blackmagic gear, they can unlock unique production workflow solutions that are easy to implement and go well beyond what you would expect a desktop video switcher to be able to do on its own.
OTT, the Rising Star for Cable Television Companies and Local Sports Leagues
Alexey Zaberezhniy, Video Solutions System Analyst at Oxagile, discusses why OTT is the future for cable TV providers and local sports communities.
How to Provision Live & VOD for Multi-language, Captions & ASL
As legal requirements and ever more diverse audiences demand multi-language captions, localization, and ASL support in their live and on-demand streaming content, how can content developers and producers remain on top of both regulatory requirements and the technical demands of provisioning their content for maximum accessibility? LiveX's Corey Behnke and Allan McLennan of 2G Digital Optimizations discuss in this clip from their panel at Streaming Media East 2023.
Linear vs. CTV: Finding the Win-Win for Marketers
While the death of linear TV has been announced many times over the years, a large portion of viewing audiences are still watching linear programming. Edward Wale of LG Ad Solutions discusses why marketers should look at creating campaigns that incorporate both to expand their reach and maximise spending.
Big Tech's Dirty Underbelly: Sharethrough's Frank Maguire Discusses Innovative New Approaches to Greener Streaming
Big Tech giants like Meta, Amazon, and Google have committed to achieving carbon neutrality by 2030. But how feasible is this goal, and where is the money spent towards it really going? Frank Maguire of Sharethrough discusses how Big Tech's digital ad deliveries contribute heavily to CO2 emissions and what these companies can do to lessen that impact and achieve their green commitments.
Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?
There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We've had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days.
Warner Bros. Discovery SVP Renard T. Jenkins Talks About Managing WBD's Massive Production Pipeline
Figuring out how Warner Bros. Discovery can pick the best technology to manage its massive production pipeline is what Renard T. Jenkins and his team do. Jenkins and I spoke on Zoom in late March about how those choices have changed in the past few years, his thoughts on machine learning (ML)/artificial intelligence (AI), and the unique demands of leading technology teams.