Rebundling Fatigue, Ad Tolerance on the Rise, Says TiVo Video Trends Research Report

We're here to parse a new market report from TiVo called "Q2 2024 TiVo Video Trends Report: North America Consumers Getting Smarter as Fatigue Sets In Amidst the Re-bundling Marathon." The title is a mouthful, and the research doesn't deliver on everything it promises.

Boosting Streaming Profitability with IMAX StreamSmart

Streaming organisations must be able to accurately measure and swiftly assess the impact of workflow changes to validate their effectiveness. Therefore, they must have access to the right metrics that can reliably predict viewer perceptions of quality for achieving bitrate savings without compromising the viewing experience.

Dynamic Paywalls for Streaming Services

What would happen if we started to have dynamic paywalls for streaming ser­vices? Leveraging user data, machine learning, and generative AI could create offers based on con­sumption patterns. Some companies are dab­bling in this, but now we have the technology to really start developing it.

The Economics of Music: Streaming vs. CD Sales—A Deeper Look

In recent years, a narrative has emerged pitting streaming services against traditional music sales, particularly CDs and vinyl. Social media posts often circulate claiming that a single CD sale is worth hundreds of hours of streaming for an artist. While these comparisons can be eye-catching, they often oversimplify a complex ecosystem and misdirect artists' frustrations. This article aims to unpack the intricacies of music royalties, challenging common misconceptions and highlighting the real issues at play.

The Streaming Media European Innovation Awards Winners

The 16th annual Streaming Media European Innovation Awards competition - formerly known as the Readers' Choice Awards - returns with 12 categories. With more than 9,000 votes, who are the finalists? And who are this year's winners?

Improving Audience Engagement With Virtual Meetings and Events

Since the mass adoption of working from home during the pandemic, we have seen massive growth in platforms such as Teams and Zoom for not only meetings that would have previously been carried out face-to-face, but also for training sessions, events, and internal communications. While being incredibly useful and widely used communication tools, these services are not without some serious problems when it comes to engaging and retaining an audience.

European Broadcasters’ Journey Into the Streaming Era

Linear TV faces a structural decline in weekly reach and viewership while its audience ages. The model as we know it is running out of steam. Death isn't around the corner, though. It simply calls for an extensive transformation of broadcasting businesses to survive and thrive.

Accessibility and Localisation: How AI Can Create More Accessible Content for Larger Audiences

With key streaming services such as Disney+, Amazon, and Netflix trying to drive down production costs across the board, premium content providers have spent considerable time looking at how they can develop or license content which isn't produced in English but can offer global appeal.

Managing Teleprompter Scrolling Speed with Elgato Stream Deck and Pedal

One of the most challenging aspects of reading from a teleprompter has always been speed control. Unless you get the speed just right, you either have to rush or slow down your narration, and either adjustment adds stress to your delivery that can force a glitch and another retake. Fortunately, Elgato has two hardware options you can use to control scrolling speed; the Stream Deck+ ($199.99) and Stream Deck Pedal ($89.99). Elgato was kind enough to send both options for me to try, and I'll briefly recount my experience here.

Review: Elgato Prompter

The $279 Elgato Prompter is a unique product that performs well in its namesake role but offers a range of functionality that extends far beyond script reading. You'll find Prompter highly useful if you're a frequent video conference participant, if you create screencams or recorded product demonstrations, and even if you produce webinars.

NBCUniversal SVP Monica Williams Talks Streaming the Olympics, Cross-Platform CX, and the Power of Metadata

In this wide-ranging interview with Monica Williams, NBCUniversal's SVP of digital products and operations for the company's content distribution business, we discuss how the proliferation of digital platforms across the OTT, CTV, and online ecosystems has brought new content distribution challenges, the boon of metadata for improving customer experiences, and the 17-day everything-must-go-perfectly marathon of distributing the Olympics.

AI and Streaming Media

This article explores the current state of AI in the streaming encoding, delivery, playback, and monetization ecosystems. By understanding the developments and considering key questions when evaluating AI-powered solutions, streaming professionals can make informed decisions about incorporating AI into their video processing pipelines and prepare for the future of AI-driven video technologies.

Telestream CTO Simon Clarke Talks AI, Cloud, and Wirecast and Vantage Trajectories

In a recent interview, Simon Clarke, Chief Technology Officer of Telestream, discussed two key products, Wirecast and Vantage. Celebrating Wirecast's 20th anniversary, Clarke reflected on its evolution from a nascent streaming tool to a robust application used by a diverse range of streaming producers, including educators, business professionals, and houses of worship.

Games On! Programmatic Ads Compete for Eyeballs at the Olympics

FreeWheel is ready to support a streaming marathon for this summer's Paris Olympics, enabling programmatic buying for the first time for targeted ad-serving. Here's what this means for FreeWheel, NBCUniversal, advertisers, and premium sports streaming.

Q&A: Wurl’s Ria Madrid Discusses BrandDiscovery's Groundbreaking Generative AI for CTV Ads

A Q&A with Ria Madrid of Wurl - she discusses BrandDiscovery, their new tech that makes it possible for marketers to precisely match CTV ads with the emotion and context of what viewers are watching to create positive attention, using Plutchik's Wheel of Emotions. Partners like Media.Monks are already driving impressive results for their clients through Wurl's solution, which uses scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives with content closest to the ad break.

Tutorial: How to Nail Your First LinkedIn Live Event

If you make it to the end, you'll learn why it's so hard to start your LinkedIn Live event smoothly (it's not your fault) and some thoughts on how to start like a pro in the future.

How to Add Zoom Participants in vMix as Clean Inputs

With the release of vMix 27, Windows producers can now get clean Zoom Meeting inputs in vMix. The best part is that there are no additional upfront or monthly subscription costs to vMix 27users with an HD, 4K, Pro, or Max license. All that is required is to download the Zoom Plugin for vMix. Here's how it works.

Decoding the Landscape: Recent Developments in Video Codec Licensing

Navigating the ever-changing world of video codec licensing can be complex. This article breaks down major IP-related events from the past 18 months, including the new European SEP licensing rules, Avanci's new video patent pool, and the Sisvel-RPX deal. Explore who's making deals, what technologies are involved, and the implications for royalty-free models.

All the News That’s Fit for FAST

News broadcasting is one of the most exciting and quickly growing areas for FAST development, highlighted by the recent announcement of the BBC/AMC 24-hour live FAST news channel. Other legacy media news broadcasters, such as Scripps, Sinclair, Hearst, and USA Today, have also entered the FAST news space, many of them with a focus on local content. What are some of the current trends and challenges for FAST news delivery? In this article, several leading industry commentators provide insight.

The Most Demanded FAST Genre in 2024: News

2024 is the ultimate election year. A total of 91 countries—including the U.S., the U.K., India, and 27 European Union nations—will hold elections. In this context, it's no surprise to witness platforms and news outlets finessing their FAST channel strategy. The BBC News FAST channel launch was perfectly timed in that regard. BBC News is now available as a FAST channel on platforms like Pluto TV, Samsung TV Plus, Xumo Play, VIZIO, and more.