Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Features

The 2023 Streaming Media Innovation Award Winners

The 15th annual Streaming Media Europe Innovation Awards competition—formerly known as the Readers' Choice Awards—returns with 13 categories. With nearly 10,000 votes, who are the finalists? And who are this year's winners?

How to Get Up-to-Speed in the European FAST Market

Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. But while the FAST sector has soared in the US, it faces distinct challenges in Europe and international markets that have prevented it from reaching equal viewership heights enjoyed in the US. This article outlines ways to get up-to-speed in the European FAST market.

Is Your Streaming Service Fit for Whatever Comes Your Way?

How certain are you of what's next for the streaming industry? Kjeld Beijer, Head of Marketing at 24i, discusses the recent and largely unpredicted significant industry changes and outlines ways to get ahead of the curve by improving UX, business models, content discovery, and integrations.

Why Ad Monitoring on Real Devices Is Essential for OTT Performance

Yoann Hinard, COO at Witbe, outlines why ad monitoring on real devices is essential for OTT performance

Sponsored Articles

i2i Media - Executive Predictions 2023

Philip Radley-Smith | CEO | i2i MEDIA | HTTPS://i2iC.COM

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