Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Features

The Shortlist: 2021 European Readers' Choice Finalists

The votes are in, and we'll announce the winners in October. In the meantime, here's the list of the top three vote-getters in each of our 16 categories.

Vote Now in the 2021 Streaming Media Europe Readers' Choice Awards

Make your voice heard in the only online video industry awards selected by you—the people who use these products and services every day.

Navigating the Ad Tech Maze

Here's how five industry experts are finding their way through the complicated world of advertising technology.

The Streaming Toolbox: Hovercast, Prophet, and Pulsar

In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing

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