All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.
Steve Nathans-Kelly //
06 Dec 2022
As last week brought the long-awaited, and arguably overhyped debut of Netflix's new ad tier, I had the chance to sit down with Ed Laczynski, CEO of enterprise OTT app and platform builder Zype—a perennial Streaming Media 50 honoree—to talk about what Netflix's move means in the context of the ever-evolving OTT monetization landscape, and get some perspective on longtime, current, and emerging trends. We also talked a bit about how will impact the current and coming ad inventory ecosystem.
Steve Nathans-Kelly //
11 Nov 2022
Having signalled its intent to launch an ad-supported service earlier this year, Netflix' announcement of Microsoft as its partner in the venture prompted immediate speculation about Redmond's intent to buy the streamer wholesale.
Adrian Pennington //
18 Jul 2022
We've renamed our annual readers' choice awards, but it's still the only awards programme in the industry that gives a voice to the people who matter most—the ones who actually use these products and services every day. We're now accepting nominations in 16 categories, until 24 June.
Eric Schumacher-Rasmussen //
09 Jun 2022