Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Features

Netflix and Microsoft Team for Ads as Wider Consolidation Looms 

Having signalled its intent to launch an ad-supported service earlier this year, Netflix' announcement of Microsoft as its partner in the venture prompted immediate speculation about Redmond's intent to buy the streamer wholesale.

Announcing the 2022 Streaming Media European Innovation Awards

We've renamed our annual readers' choice awards, but it's still the only awards programme in the industry that gives a voice to the people who matter most—the ones who actually use these products and services every day. We're now accepting nominations in 16 categories, until 24 June.

The 2021 Streaming Media Europe Readers' Choice Award Winners

It's our biggest Streaming Media Readers' Choice Awards competition in years. 16 categories. Almost 200 nominations. Nearly 10,000 votes. So who came out on top?

The Streaming Toolbox: Vistex GTMS, Agora, Transmit

Vistex's GTMS manages content licensing, Agora provides transport protocols and SDKs for interactive media app developers, and Transmit offers a new spin on advertising

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