Caretta Research media and telecoms insights: Quick action required as broadcast and streaming revenues converge
New global data from Caretta Research highlights a stark reality for the broadcasting industry: broadcast and pay TV are expected to lose $42B in revenue, while streaming is expected to grow by $93B (41%) by the end of the decade. At the same time, traditional TV household penetration is in decline, and broadband penetration is increasing, signaling an urgent need for broadcasters to accelerate their streaming strategies.
The situation is most acute in Europe where TV set ownership is declining. The number of households with broadband access will surpass those with a TV set by 2030, enabling Wi-Fi-connected smartphones and tablets to challenge the TV set as the key devices for reaching mass audiences.
The latest media and telecoms services insights are now available in Caretta Portal to help media professionals understand the pace of the streaming transition in over 200 countries. They can now access company by company market sizing data for broadcast, pay TV, streaming and telecoms and develop detailed strategies for whichever markets they operate in.
“Broadcast and streaming are both huge opportunities in the next five years and successful strategies need to address both audiences. Recent content sharing and cross-promotion deals between ITV and Disney, and TF1 and Netflix, show how broadcasters and streamers are starting to think outside their own apps to achieve this. These deals also put further pressure on pay TV operators’ role as content aggregators, " said Dan Simmons, research director at Caretta Research.
“For technology vendors the opportunity has moved past streaming enablement. To thrive, they must provide efficient solutions that help media companies manage the operational, technical and contractual complexity arising from distributing content across an increasingly wide array of partners, platforms and deals to maximise audiences,” Simmons added.
Industry stakeholders can also access those insights through a comprehensive country-level page for rapid analysis of key strategic insights for each country:
- How television audiences and revenues are split across streaming, satellite, cable, IPTV and DTT
- The status of TV set ownership and broadband access
- Which television services have invested in which sports rights
- Macro economic trends such as GDP, population, number of households and average household size
For media organisations, the new data and insights empower them to identify opportunities and develop strategies, ensuring their content reaches audiences through the most relevant and growing channels.
This critical data is now accessible to Caretta Research clients through Caretta Portal, providing the insights needed to adapt and thrive in the rapidly changing media ecosystem.
To learn more about media and telecoms services insights in Caretta Portal, contact info@carettaresearch.com.