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Articles for Tyler Nesler

How Globo Handles Latency Costs for Live Sports Streaming at Scale

When it comes to implementing streaming tech for large-scale, high-stakes live sports, often decisions around managing latency are driven as much by cost concerns as network conditions, audience expectations, and the like. Globo Digital Products, Platform & Adtech Manager Jonas Ribeiro reveals the latency Globo delivers on typical sports streams at scale and what factors into those numbers in this discussion with Eyevinn Technology's Magnus Svensson at Streaming Media Connect 2024.

Can Data Normalisation Fix FAST?

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantle's Laura Florence to Fuse Media's Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardising the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, it's easier said than done.

How Premium Sports Streaming Licensing Will Shake Out in 2024 and Beyond

As the prices paid for top-tier sports streaming rights continue to reach astronomical levels, and the potential disruption created by the blockbuster ESPN/Fox/Warner Bros. joint venture (popularly termed "Spulu") teased in February, what sports licensing will look like as 2024 rolls on and who will be able to afford it is anybody's guess. Will it play out differently in the U.S. and Europe? And as costs are passed on to users, why wouldn't sports fans just stick with cable? Find out what top analysts like ESHAP's Evan Shapiro, Erickson's Paul Erickson, Dataxis' Ophelie Boucaud, and TVREV's Alan Wolk, say in this clip from Streaming Media Connect 2024.

How to Solve Interactive Streaming’s Latency Challenges

What are the biggest challenges to delivering successful large-scale interactive live streams, particularly achieving the requisite low latency, and what technology solutions apply? Nanocosmos CEO Oliver Leitz, Help Me Stream's Tim Siglin, and Motoworlds' Darcy Lorincz identify real-world interactive streaming problems and how to address them and deliver high-quality user experiences from traditional streaming to the metaverse in this clip from Streaming Media Connect 2024.

Are Super Bundles the Future of Subscription-Based Streaming?

Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimise its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So what's working in 2024 and what isn't? Five leading M & E analysts—ESHAP's Evan Shapiro, Erickson's Paul Erickson, Dataxis' Ophelie Boucaud, TVREV's Alan Wolk, and Hub's Jon Giegengack—discuss current strategies to ward off churn-pocalypse in this clip from Streaming Media Connect 2024.

Synchronization vs. Latency - Which Matters More in Enterprise and Sports Streaming?

Chris Packard, Global Live Operations Lead at LinkedIn, discusses the role of interactivity in enterprise streaming, what the essential elements are of a successful user experience, and striking a realistic balance between ultra-low latency and synchronization, in this discussion with nanocosmos' Oliver Lietz and Help Me Stream's Tim Siglin from Streaming Media Connect 2024.

Google's Take on What CTV Viewers Want

The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users' #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.

How DAZN and TAG Approach Failover, Sync, and Stream Resiliency

For high-stakes, large-scale streams, redundancy is critical for ensuring smooth and reliable delivery. This means careful monitoring, sound decision-making, and seamless network switching-also known as hitless failover-and making sure streams are precisely synced so the switch is invisible to the end user. In this clip from Streaming Media Connect 2023, DAZN's Bob Hannent, TAG Video Systems' Michael Demb, and CDN Alliance chair Mark de Jong discuss the challenges of ensuring stream resiliency and strategies for maintaining it.

How OTT and CTV Platforms Monetise First-Party Data

Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetisation purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAP's Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect.

Why the Via LA Streaming Codec Pool Merger Matters

Via Licensing shook the MPEG licensing world in May 2023 when it acquired MPEG LA to form the Via LA juggernaut. And how is that deal shaking out now, six months on, as licensors and patent holders alike survey the landscape? Sisvel Group's Mattia Fogliacco and patent attorney Robert J.L. Moore of Moore IP Solutions discuss the implications in this clip from November 2023's Streaming Media Connect.

Avanci vs. Other Streaming Codec Pools

Avanci Video launched in October 2023 as the latest patent pool contender to stake a claim to a piece of the streaming codec pie. Avanci isn't new to licensing; just to streaming. So how does it impact other existing patent pool players? Two leading patent attorneys with expertise in this market, Garrard R. Beeney of Sullivan & Cromwell, and Robert J.L. Moore of Moore IP Solutions explore what it meant when Avanci joined the patent pool party in this clip from November 2023's Streaming Media Connect.

How to Deliver Resilient Streams at Scale

Guaranteeing a satisfying end user experience, whether you're delivering content live or VOD, requires resiliency, ensuring that the stream doesn't break down regardless of the scale, bursts, or other fluctuations in delivery demands. And the challenges are different for live and VOD, with live proving significantly more challenging in most instances. TAG Video Systems' Michael Demb, DAZN's Bob Hannent, and the CDN Alliance's Mark de Jong discuss the key challenges and how to address them in this clip from Streaming Media Connect 2023.

Metadata and the Battle for Streaming ROI

Whether your game is FAST, AVOD, SVOD, hybrid, or premium or longtail content, leveraging metadata intelligently is a critical component of monetizing your offerings. Warner Bros. Discovery's Dan Trotta, TVREV's Alan Wolk, Vevo's Bethany Atchison, Erickson Strategy's Paul Erickson, and Chris Pfaff Tech Media's Chris Pfaff break down current and emerging stratagems in this clip from Streaming Media Connect 2023.

How AI Helps Solve Streaming Content Monetization

Much discussion of AI and streaming relates to streamlining and automating workflows, but how content companies can leverage it to personalize their content and target ads more efficiently, among other monetization strategies, is another question the industry is examining closely. Chris Pfaff dives into this question with Vevo's Bethany Atchison, Warner Bros. Discovery's Dan Trotta, TVREV's Alan Wolk, and Erickson Strategy's Paul Erickson in this clip from Streaming Media Connect 2023.

How YouTube Connected TV Is Transforming Television

As YouTube Connected TV grows, and arguably emerges as the world's predominant channel, is the model for TV monetization changing as a result? ESHAP's Evan Shapiro and Common Sense Networks' Eric Berger discuss YouTube's impact on the CTV landscape in this clip from Streaming Media Connect 2023.

Instant Replay: Streaming Media Connect November 2023

Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.

New Hub Research Findings: Old Shows Are New Again as Consumers Navigate Streamers and Strikes

This year's edition of Hub Research's annual "Conquering Content" report confirms that audiences remain happy with their wealth of viewing choices, despite the delays in new production due to the recent major Hollywood strikes. Almost two-thirds of viewers say their current favorite show is older and has existed for several seasons, a finding that is up from 54% in 2021. Some critical moves that should be made now include improving programming discoverability and focusing on licensing and syndication.

UX Evolution in Live Sports Streams

On a panel at the recent NAB NY show, Rick Allen from ViewLift, Scott Morris from Agilis Quantum, and Lawrence Chan of LiveLike discussed the state of UI and UX for live sports and engagement, with a focus on the importance of low latency and reliability in streaming services, the need for high-quality streams, dynamic content, and personalised experiences for fans.

How Premium and Freemium OTT Content Strategies Differ

When it comes to leveraging and building an audience for premium OTT content, how do strategies differ for premium ad-supported content and subscription-based content? Roku VP Jenn Vaux and ESHAP's Evan Shapiro discuss how and why these strategic approaches differ in this clip from Streaming Media Connect 2023.

Where Will Content Delivery's Edge Be in 5 Years?

The edge in content delivery is by definition a moving target; CDN Alliance chair Mark de Jong suggests that the ultimate definition or destination of the edge might well be the end user themselves. Where do leading content companies see the edge today, and where do they expect it to be in 5 years? De Jong raises the issue with Warner Bros. Discovery's Subhrendu Sarkar and Starz' Rob Collins, who offer their best guesses as to where content delivery is going in this clip from Streaming Media Connect 2023.

Telcos and Streaming Service Super-Bundling

How significant will telco-centred superbundles-where the likes of T-Mobile or Verizon package streaming channel subscriptions with their services-prove in the expansion of the streaming ecosystem in the years to come, and what types of partnerships is it likely to include? Bango's Anil Malhotra, Starz' Rob Collins, Revry's LaShawn McGhee, and Reality Software's Nadine Krefetz discuss in this clip from Streaming Media Connect 2023.

Why Doesn't the M & E Industry Embrace New Ways of Thinking?

Are media and entertainment executives listening to the wrong people, and not bringing younger and more diverse voices into the conversation, and is it holding the industry back? While valuing the expertise of boardroom inner circles, are there ways to expand the table to encourage more forward-looking thinking? Peacock TV VP Quincy Olatunde and Media Industry Cartographer Evan Shapiro debate these issues in this clip from their keynote at Streaming Media Connect 2023.

Best Practices for Evaluating Streaming Tech Vendors

What are some of the best practices for evaluating streaming tech vendors? Nadine Krefetz of Reality Software discusses the various factors at play in making these decisions with LaShawn McGhee of Revry, Rob Collins of Starz, and Anil Malhotra of Bango in this clip from Streaming Media Connect 2023.

How to Deliver Great Interactive Streams at Scale

An inevitable question for any streaming strategy or workflow is "Will it scale?" When it comes to incorporating interactivity, promoting it, and delivering interactive experiences that are satisfying both for large-scale streaming audiences and the brands behind them, this question is more mission-critical than ever. In a recent panel at Streaming Media Connect 2023, B Live's Jay Kopelman, Bulldog DM's John Petrocellui, and LiveX's Corey Behnke break down the problem and the challenges facing streamers and brands when it comes to making streaming interactivity is popular and profitable for all its stakeholders.

How to Get Up-to-Speed in the European FAST Market

Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. But while the FAST sector has soared in the US, it faces distinct challenges in Europe and international markets that have prevented it from reaching equal viewership heights enjoyed in the US. This article outlines ways to get up-to-speed in the European FAST market.

Are Videoconferencing and Streaming Converging?

Is market consolidation between two previously discrete markets-streaming and videoconferencing-inevitable or imminent? Enterprise streaming experts Andy Howard, Simon Ball, EZDRM's Olga Kornienko, and KPMG's Joel Fajardo discuss this question and the contributing market factors and technological impediments and inherent security risks in this clip from their panel at Streaming Media East 2023.

The Role of Content in SVOD Growth

While recent slumps in subscription-driven OTT have convinced many observers that great content and plenty of it simply aren't enough, what can content providers do to reverse that trend by following the numbers and understanding their audiences better? Hub Entertainment Research's Jon Giegengack has the numbers and some strong recommendations in this clip from his presentation at Streaming Media Connect 2023.

Esports and the Rise of Interactive Metaworld Events

Are metaverse events that deliver consistent interactive and even immersive experiences that move with their audiences the future of event streaming? Media.Monks' Alan Bucaria, EdgeNext's Joshua Johnson, and Chris Pfaff of Chris Pfaff Tech Media discuss in this clip from their panel at Streaming Media East 2023.

How to Provision Live & VOD for Multi-language, Captions & ASL

As legal requirements and ever more diverse audiences demand multi-language captions, localization, and ASL support in their live and on-demand streaming content, how can content developers and producers remain on top of both regulatory requirements and the technical demands of provisioning their content for maximum accessibility? LiveX's Corey Behnke and Allan McLennan of 2G Digital Optimizations discuss in this clip from their panel at Streaming Media East 2023.

Evan Shapiro Talks Streaming Usage By the Numbers

As streaming media and CTV overtake broadcast as the most watched form of entertainment television, media cartographer Evan Shapiro breaks down how that usage is distributed via OTT and other channels in this clip from his closing keynote at Streaming Media East 2023.

Big Tech's Dirty Underbelly: Sharethrough's Frank Maguire Discusses Innovative New Approaches to Greener Streaming

Big Tech giants like Meta, Amazon, and Google have committed to achieving carbon neutrality by 2030. But how feasible is this goal, and where is the money spent towards it really going? Frank Maguire of Sharethrough discusses how Big Tech's digital ad deliveries contribute heavily to CO2 emissions and what these companies can do to lessen that impact and achieve their green commitments.

Rob Collins of Starz Talks D2C Streaming App Development & Delivery

Streaming Media's Tim Siglin sits down with Rob Collins, Director of Software Development at Starz, to discuss streaming app development and delivery in this exclusive interview from Streaming Media East 2023.

System 73's Daniel Perea Strom Talks Improving Content Delivery

Streaming Media's Tim Siglin sits down with System 73's Daniel Perea Strom to discuss improving content delivery in this exclusive interview from Streaming Media East 2023.

Dom Robinson Talks Streaming Sustainability and the LESS Accord

Streaming Media's Tim Siglin sits down with Greening of Streaming Founder Dom Robinson to discuss streaming sustainability and the LESS Accord in this exclusive interview from Streaming Media East 2023.

id3as CEO Adrian Roe Intros Norsk Low Code Live Video SDK

Adrian Roe of id3as sits down with Tim Siglin to introduce Norsk low code live video SDK in this interview from Streaming Media East 2023.

CDN77's Juraj Kacaba Talks Low-Latency Streaming and the Edge

CDN77's Juraj Kacaba sits down with Tim Siglin to discuss low-latency streaming and the edge in this interview from Streaming Media East 2023.

Streaming Media’s Trendsetting Products and Services of 2023

A detailed guide to Streaming Media's Trendsetting Products and Services of 2023.

Estrella Media's Christina Chung Talks Expanding AVOD Channels' Targeted Reach Via Media Partners

Estrella Media's Christina Chung talks with Tim Siglin of Help Me Stream Research Foundation about expanding AVOD channels' targeted reach via media partners in this Streaming Media East 2023 interview.

Vindral CEO Daniel Alinder Talks Latency, Sync, 8K, and Vindral

Tim Siglin of Help Me Stream Research Foundation sits down with Daniel Alinder of Vindral to discuss latency, sync, 8K, and Vindral in this Streaming Media East 2023 interview.

MagellanTV's James Lauzun Talks Licensing, Marketing, and Distributing Documentary Content

Tim Siglin talks to James Lauzun of MagellanTV about the ins and outs of running a niche streaming OTT service from an SVOD and FAST content and monetisation strategy standpoint, including subscription rates, content rights, and distribution, in this interview from Streaming Media East 2023.

TeleUP's Gustavo de Medeiros Talks Digital Rights and Rural Streaming Delivery

Tim Siglin of Help Me Stream Research Foundation and Contributing Editor of Streaming Media Magazine sits down for a talk with Gustavo Neiva de Medeiros, the President of TeleUP, to discuss digital rights and rural streaming delivery in this interview from Streaming Media East 2023.

Is Chrome's HEVC Support a Game Changer for Browser-Based Streaming?

Chrome's announcement of HEVC support October last was a long time coming. But how impactful will it prove to be, given persisting DRM issues and device support? Experts from Warner Bros., Amazon, Bitmovin, and NETINT weigh in from Streaming Media Connect 2023.

Are Hybrid Events the Future of Corporate Video?

Are hybrid meetings the new normal for corporate communications, presentations, and training? EY's Waseem Ahmad and LinkedIn's Dan Swiney discuss the future of hybrid events and the technical challenges involved in getting there in this clip from Streaming Media Connect 2023.

Best Practices for High-Availability Streaming at Scale

How do you maintain five-nines uptime for tentpole event streams reaching hundreds of thousands or millions of users? CBS Sports Digital's Corey Smith, Bulldog DM's John Petrocelli, and EdgeNext's Joshua Johnson offer tips and best practices for successfully scaling up your streams in this clip from Streaming Media Connect 2023.

How to Distribute Workloads in Hybrid Streaming Environments

What are hybrid streaming environments and how do large-scale streamers and broadcasters manage workloads and divide tasks between cloud and on-prem infrastructure? Microsoft's Andy Beach and TV2's Loke Dupont discuss distribution strategies in this clip from Streaming Media Connect 2023.

Are Hybrid Events the Future of Corporate Video?

Are hybrid meetings the new normal for corporate communications, presentations, and training? EY's Waseem Ahmad and LinkedIn's Dan Swiney discuss the future of hybrid events and the technical challenges involved in getting there in this clip from Streaming Media Connect 2023.

How to Serve Your Digital Audience Better in Hybrid Events

The biggest problem with hybrid events is focusing entirely on the on-site audience treating the online/digital audience like an afterthought. 090 Media's Alex Lindsay, who's been producing virtual and hybrid events since well before the pandemic, and Social180Group's John Porterfield provide indispensable tips on how to avoid falling into that trap, and fully integrating digital audiences into the event experience in this clip from Streaming Media Connect 2023.

Is the Streaming Media Ecosystem Meeting the Demands of the Moment?

What do streaming and OTT viewers want? The best answer, according to The Television Will Be Revolutionised author Amanda Lotz, is, "It depends"--whether you're Netflix or Amazon or HBO or Peacock or Disney or Paramount, your viewers will always be a moving target, and finding that target will always require a mix of strategies that she discusses with Media Cartographer Evan Shapiro in this clip from Streaming Media Connect 2023.

Does Ad Personalisation Really Matter to Streaming Consumers?

Streaming conventional wisdom tells us that targeted, personalised ads are not only what OTT users want--it's what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising can't match. But recent data from Publishers Clearing House suggests that streaming consumers don't put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing House's Smriti Sharma, NBCUniversal's Matt Farina, and Media Cartographer Evan Shapiro discuss in this clip from Streaming Media Connect 2023.

Philo Head of Advertising Reed Barker to Keynote Streaming Media East 2023 on the Evolving TV Landscape

Reed Barker, Philo's innovative Head of Advertising, will deliver the second-day Streaming Media East 2023 keynote, "TV: What's Next is Now," where he will help to clarify the ever-evolving TV industry, sharing how an intense focus on the customer has allowed Philo to adapt and thrive, and how it offers a model for success in an increasingly competitive CTV landscape.

Live Content Discoverability, Reliability, and FAST 2.0

How will consumers find content in the approaching FAST 2.0 era, and how will FAST providers maintain QoE with high-reliability performance as the platforms and their reach continue to grow? Fandango's Rema Morgan-Aluko, Zixi's Kevin Parks, and Best Ever Channels' Jonathon Barbato discuss the technical challenges Free Ad-Supported Television will face in the coming years and how to meet them in this clip from Streaming Media Connect 2023.

How to Secure Cloud Streaming Infrastructure

Securing cloud-based streams is a critical issue, largely different from securing on-prem streaming architecture. Fortinet's John Jacobs discusses the critical challenges and explains how it's done in this clip from Streaming Media Connect 2023.

How Premium Brands Can Better Leverage Live Event Streams

How can live video help advertisers meet the challenges of a media consumption ecosystem perpetually in flux, such as cord-cutting, brand safety, ad-blocking, and more? BulldogDM's John Petrocelli, who works with many of the biggest brands in the business, and CBS Sports Digital's Corey Smith discuss how to make streams work for brands so the streams thrive and the brands and viewers keep coming back in this clip from Streaming Media Connect 2023.

Why Hybrid Events Aren't Working

What's wrong with today's hybrid events? Where is the QoE for remote attendees? 090 Media's Alex Lindsay and BC Live's Dan Houze diagnose the problem and prescribe the solution in this clip from Streaming Media Connect 2023.

Netflix Discusses AV1 Rollout with Limited Hardware Support

Netflix's Andrey Norkin discusses challenges Netflix has faced rolling out AV1 support given persisting hardware and device issues in this clip from Streaming Media Connect 2023.

How Amazon and Disney Define the Edge in Content Delivery

Where is the edge when it comes to streaming? Experts from Disney Streaming and Amazon Web Services offer their take in this clip from Streaming Media Connect 2023.

Cloud Streaming Workflows for Encoding and Disaster Recovery

What streaming use cases work better in hybrid and cloud environments than on-prem? Microsoft's Andy Beach, TV2's Loke Dupont, and Fortinet's John Jacobs discuss in this clip from Streaming Media Connect 2023.

What Is Interactive Streaming?

What makes a stream interactive? What are the elements of interactive streams that audiences respond to most, and create the most engaging lean-forward experiences? Parks Associates' Jennifer Kent, 090 Media's Alex Lindsay, nanocosmos' Oliver Lietz, and LG's Brian Miller explain what makes streams interactive to them and streaming consumers.

deadmau5 Talks Twitch and the Richard Devine of Streaming

deadmau5 unloads on which Twitch influencers are breaking new ground on Twitch and whose approach is missing the mark in this exclusive interview from Streaming Media Connect 2023.

Adventures in the Movieverse: Web3, Blockchain, Eluvio, and the Future of Streaming

The movie-watching experience has entered an unprecedented and thrilling new era of full-immersion entertainment with the arrival of a pioneering, living NFT and Web3 offering from Warner Bros. Home Entertainment: The Lord of the Rings: The Fellowship of the Ring, Extended Edition. This Web3 movie event is fueled by Eluvio, a developer of blockchain-based 4K streaming and ticketing technology and the self-described "blockchain home for crypto content."

How to Monitor and Troubleshoot Your Live Streaming Workflow

End-to-end workflows for live streaming at scale are complex affairs, with troubleshooting challenges at each stage when delivery breaks down. An expert panel from Paramount, Amagi, TAG VS, and Nomad Technologies discusses key best practices for troubleshooting large-scale streams when the pressure is on.

Top KPIs for OTT UX Design

How do you measure what's working and what isn't in OTT user experience design? Vevo's Eileen Jackson, Hartbeat's Solan Strickling, and Philo's Thijs Lowette identify their UX KPIs of choice in this panel from Streaming Media West 2022.

Latency vs. Quality for Live Streaming at Scale

How much streaming reliability and quality are worth trading for ultra-low latency, and when is one at a premium over the others? Amagi's Brian Ring, Dolby,io's David Hassoun, Nomad Technologies' Adam Miller, Paramount's Corey Smith, and Norsk CMO Eric Schumacher-Rasmussen discuss in this panel from Streaming Media West 2022.

How Telestream's Sherpa Acquisition Changed Remote Internal Meetings

Telestream's Scott Murray discusses how the Sherpa live event production technology Telestream acquired in 2021 has transformed its approach to internal meetings and corporate events and enabled new hybrid and virtual event production models for their clients as well in this talk from Streaming Media West 2022.

How Streaming Power Consumption Impacts TCO

Total cost of ownership is a key consideration when it comes to reducing streaming power consumption and budgeting for greener streaming, as Kibo121's Barbara Lange, Help Me Stream's Tim Siglin, and Fortinet's John Jacobs discuss in this talk from Streaming Media West 2022.

Web3 and the Decline of Major Media Companies

Chris Pfaff and DeFiance's Marc Scarpa discuss the cultural shifts behind the emergence of Web3 and digital financing and currency models in the content world in this conversation from Streaming Media West 2022.

Pros and Cons of Hybrid vs. Digital-First Events

090 Media's Alex Lindsay discusses the challenges of engaging remote streaming audiences with hybrid events and the advantages of digital-first productions in this clip from Streaming Media West 2022.

How Conviva Quantifies OTT QoE

Conviva's Melissa Yurash explains how Conviva draws quantitative conclusions from qualitative data about streaming and OTT quality of user experience in this clip from Streaming Media West 2022.

How Gamification, TikTok, and Niche Content Are Changing OTT

With the rise of TikTok and even premium content companies like Netflix embracing gamification, interactive media and gaming are on the ascent in streaming video, as Roku's Eric Smith, 47 Games Inc. Founder Ben Hoyt, and Chris Pfaff of Chris Pfaff Tech Media discuss at Streaming Media West 202

Estrella Media's Christina Chung Talks Sales Packaging for Content Producers

Estrella Media VP Business Operations discusses sales force operationalization and strategy for content production across multiple media delivery platforms in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.

Tencent Cloud's James Gea Talks Delivering Viral Video

Tencent Cloud Business Development Manager James Gea discusses the challenges of content delivery infrastructure for viral video in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.

Best Ever Channels' Jonathon Barbato Talks FAST Channel Launch Best Practices

Best Ever Channels Co-CEO Jonathon Barbato discusses effective strategies for launching Free Ad-Supported Streaming TV channels in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.

WiseDV's Vassil Lefterov Talks FAST 2.0

WiseDV VP Business Development Vassil Lefterov discusses the evolution of Free Ad-Supported Television (FAST) and how WiseDV's app is serving that market in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.

Microsoft's Andy Beach Talks Streaming and the MetaverseMicrosoft's Andy Beach Talks Streaming and the Metaverse

Andy Beach, Microsoft CTO, Media & Entertainment, discusses how streaming in virtual and immersive environments drives storytelling in new and experimental ways in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.

Which Streaming Codecs Do Netflix and Facebook Use?

Which streaming codecs do Netflix and Facebook most commonly use? Jan Ozer of Streaming Learning Center asks Andrey Norkin of Netflix and David Ronca of Facebook to discuss in-depth the specific codecs they employ for their organizations.

Sharethrough Announces New CTV Ad Enhancements to Help Brands Drive Viewer Attention and Performance

Sharethrough, one of the top global independent omnichannel ad exchanges, has unveiled two CTV ad enhancements that will help brands drive viewer attention and performance as we head into the holiday shopping and prime sports seasons - countdown overlays and sports tickers

Can Niche Channels Survive on Roku and fuboTV?

As streaming services proliferate and add FAST tiers, how will niche channels survive in the streaming ecosystem without being overwhelmed by more prominent content or removed due to lack of adequate market performance, especially on major media players such as Roku? Marisa Elizondo of fuboTV discusses this issue with other leading industry figures from Best Ever Channels, Trusted Media Brands, and Eyevinn Technology.

How to Do Interactive Streaming at Scale

What are some of the biggest issues encountered when handling interactive streaming at scale? The widespread increase of highly interactive streaming such as auctions, sports betting, and gaming has put pressure on networks while increasing the need to integrate interactivity into more traditional methods of OTT content delivery.

How to Improve UX for FAST and OTT

What are the best ways to improve the OTT user experience, especially for FAST platforms? Four industry experts weigh in on specific areas that could use improvement and streamlining in order to improve the overall UX for OTT subscribers with both targeted advertising and programming.

How Open Caching Solves Content Delivery Bottlenecks

How does open caching solve content delivery bottlenecks? According to Gautier Demond of Qwilt, the biggest problem-solving advantage of open caching is removing the traditional bottlenecks of CDN networks while reinventing the overall analytics-sharing relationship with ISPs.

Paramount's Adtech Challenges for Live Streaming at Scale

What are some of the biggest adtech challenges for live streaming at scale? Jarred Wilichinsky of Paramount talks about the ways his team works to mitigate technical issues, such as minimizing latency, load testing, and correcting audio levels, along with ensuring that the ads themselves meet acceptable legal standards and practices.

Does 'If You Dream It, You Can Stream It' Apply to Interactive Media?

What are the newest engagement and interactive opportunities for both live in-person and virtual event audiences? Finding ways to bridge the gap between in-person and virtual audiences and create experiences that cater to their specific needs is now essential, according to Beth Norber of Mainstream Media, as audiences have grown more sophisticated and expect high-quality interactive presentations.

How to Build Personalized Ad Experiences

How much can the personalization of advertising experiences increase user engagement and ultimately help to reduce churn from ad-supported streaming tiers? Evan Shapiro of ESHAP, Darcy Lorincz of Barrett-Jackson Auction Company, and Dina Ibrahim of San Francisco State University talk about the rise of deeply immersive catered ad experiences and the increase in monetization ownership in the era of services like Patreon and Discord

Choosing a Codec for Greener Streaming

What are the current innovations in reducing the carbon emissions and the carbon footprint of streaming? Jan Ozer of the Streaming Learning Center asks Kevin Yao of Amazon Web Services and David Ronca of Facebook about the innovations and new technologies their organizations are using to lessen the environmental impact of streaming.

What Is the Best Chunk Size for Low-Latency Live Streaming?

The best chunk size for low-latency streaming is dependent on a number of factors based on different use cases, and there is often a need for some compromise and tradeoffs in quality or speed. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, Streaming Media, asks three industry experts what their chunk size preferences are for their requirements.

What Cloud Means for Streaming

While definitions of "the cloud" can range widely, cloud usage for streaming ultimately results in several improvements to technological capacity and more efficient use of production funds. Four industry figures discuss the different ways they define and use cloud technology to improve workflows and meet complex customer needs.

Proprietary vs. Open-Source Streaming Codecs

What are the key advantages of proprietary versus open-source codecs? Many factors come into play based on finding the right balance of customer needs in various use cases

Edge Delivery and the Streaming Ecosystem

According to Jason Thibeault of the Streaming Video Technology Alliance, advances in edge computing have changed the streaming ecosystem in ways that require cooperation between CDN competitors in order to best serve the needs of their end users

Amazon vs. Netflix and the Future of OTT

How do "lifestyle bundle" companies such as Amazon and Apple have distinct advantages over established platforms like Netflix, and what does this mean for the future of OTT? Chris Pfaff of Chris Pfaff Tech Media and Evan Shapiro of ESHAP talk about how Amazon and Apple are changing the streaming industry in massive ways

Resiliency and Cloud Production

Jef Kethley of LiveSports talks about how his organization develops solid resiliency models in varying production environments through the use of multiple data centers and cost-effective cloud production.

How 5G Network Slicing Can Increase Monetization

While the telco industry has recently lost profits to service providers, 5G network slicing offers multiple networks that can create highly monetized tiers of service

How to Reduce the Streaming Industry's Carbon Footprint

Reducing the carbon impact and energy intensity of streaming media requires an industry-wide focus on both educating consumers and managing their service expectations

How OTT Aggregators Can Best Serve Diaspora Communities

Ellen Grogan of Brightcove talks about the ways OTT aggregators can serve diaspora communities via offering distinctive content discovery and advertising delivery

Will Live Linear Streaming Replace Traditional Broadcast TV?

Digital-first unicast streaming platforms give viewers more flexibility over traditional linear broadcasting while lessening the unpredictable complications of live scheduled programming like sporting events, says Jean Macher of Harmonic

How the Pandemic Changed Enterprise Streaming

Troy Fernald of Haivision talks about the ways that COVID necessitated a new focus on mission-critical applications to enhance real-time situational awareness between the nerve centers of corporate, government, and health organizations and their remote workers

How CDNs Can Increase Efficiency Through Industry Collaboration and Commoditization

Mark De Jong of CDN Alliance discusses how collaboration and commoditization in the Content Delivery Network space can enhance worldwide connection through the use of new technologies such as edge computing, along with a better focus on increasing telco infrastructure capacity in underserved regions

How to Improve Live Video Workflows Through Optimized Root Cause Analysis

Zixi has improved live video workflows through their specialized Software-Defined Video Platform, which uses dynamic machine learning and an automated analytics approach to Root Cause Analysis to assist with faster team problem-solving collaboration