How do "actionable insights" translate into concrete actions when it comes to media deals, partnerships, and brand growth in major sports leagues? In this clip, NBA VP, Global Media Insights Michelle Auguste explains how audience insights have informed the NBA's new 11-year media deal as well as the league's impending Euro League international expansion recently announced by NBA commissioner Adam Silver.
04 Mar 2026
On Thursday, February 26, at Streaming Media Connect, the panel "Vertical Leap: Growing the Free Vertical Drama Business at Streaming Media Connect" assembled expert practitioners from Celestine Pictures, Hudson Vertical, Stratagem Vertical, and GoodShort to explore the ways that vertical drama is exploding on free streaming platforms, driven by mobile-first viewing, bingeable formats, and a new generation of viewers and global creators.
04 Mar 2026
Streaming Media presented its 16th Connect virtual conference February 25-27, featuring speakers from YouTube, Meta, Amazon, Roku, Akamai, NPAWm Google Cloud, Plex, DAZN, Fremantle, A+E, Vevo, Philo, Tubi, The Trade Desk, Sinclair, Vizio, Revry, and more, and session topics ranging from live streaming delivery and FAST infrastructure and monetisation to app and UX to programmatic vs. direct advertising to CTV and the OS wars.
04 Mar 2025