Sports/eSports

On the go or in the living room, sports and esports video viewers are some of the most demanding and passionate audiences out there, and streaming is enabling delivery of the biggest games and the smallest leagues alike.

Here you'll find Streaming Media's coverage of the technology and business behind the growing sports and esports streaming market.

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Features

How to Fight Sports Streaming Fragmentation Fatigue

The fragmentation of sports streaming rights and the proliferation of channels with some matches but not others makes it increasingly difficult for fans to track their teams' upcoming games. Free Live Sports President Cathy Rasenberger, Play Anywhere CSO Pete Scott, Hub Entertainment Research Principal Jon Giegengack, and MTech Sport's Matt Stagg discuss ongoing discoverability challenges and how Free Live Sports, Roku with its Sports Zones, Fox One, the ESPN app, and others are trying to create new sports destinations to counteract sports streaming's disaggregation crisis.

Sports Leagues and Broadcasters Must Tailor Engagement Strategies for Gen Z

Free Live Sports president Cathy Rasenberger argues that sports leagues and broadcasters need to adapt to the ways Gen Z viewers consume content—short-form, social, athlete-centric storylines—if they want to engage and retain younger audiences in this discussion with MTech Sport, Media & Entertainment consultant Matt Stagg, Play Anywhere CSO Pete Scott, and Hub Entertainment Research principal Jon Giegengack from Streaming Media Connect 2025.

How to Leverage AI in Streaming Ad Tech in 2026

Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood efficiency in streaming monetisation applications. Sargeway's Sarge Sargent, Fox's Amit Shetty, Google's Inderpreet Sandhu, IAB Tech Lab's Shailley Singh, and Reality Software's Nadine Krefetz discuss AI's fast-changing role in this clip from Streaming Media 2025.

Introducing the 2025 Streaming Media European Innovation Awards Winners

The polls have closed, and the results are in! After an energetic voting period, we're excited to reveal the winners of the 2025 Streaming Media European Innovation Awards. Now in its 17th year, this year's programme attracted more than 1,200 participants who cast 8,000-plus votes votes across 13 distinct categories.

Sponsored Articles

Ultra-Low-Latency Streaming: HESP vs webRTC

HESP Alliance's Pieter-Jan Speelmans compares HESP and webRTC, evaluating latency, scalability, device support, network resilience, content protection, viewer quality of experience, timed metadata support, and backwards compatibility.

Interview with Jonas Engwall, Chief Executive Officer of Bedrock

An interview with Bedrock CEO Jonas Engwall. With more than 20 years' experience in the media and technology industry, and a professional career spanning almost a dozen countries, Jonas brings extensive expertise and a proven trackrecord for leading business growth and international expansion.

Interview with Pieter-Jan Speelmans, Technical Working Group Chair of HESP Alliance

An interview with Pieter-Jan Speelmans, Technical Working Group Chair of HESP Alliance. Over the past three years, he has been working actively to reduce the complexity in video pipelines and improve the viewer Quality of Experience (QoE) from perspectives beyond the video player with the High Efficiency Streaming Protocol, a highly scalable ultra-low latency streaming protocol for the next generation of streaming services.

The Future of Interactivity: nanocosmos

Demands for interactive streaming - streaming with ultra-low latency to enable smooth interaction - is at an all-time high. This is because with communication across industries we aim to engage audiences, often worldwide and at any given time. While traditional use cases like live auctions, games and bets hold a stronger position than ever, various new scenarios made it to the forefront position when it comes to bidirectional streaming: Townhall meetings with vivid discussions, polls, microbetting and even engaging concerts can happen online or in hybrid format.

Sports/eSports Companies and Suppliers