All too often, the monetization discussion revolves around a simplistic binary that expands only slightly on the old ad-supported broadcast model for home-based media and entertainment: subscription vs. advertising. Savvy publishers, rightsholders, and streaming services see a more nuanced landscape. Gamification, interactivity, merchandising, and direct-to-consumer apps let both publishers and advertisers super-serve fans with content that goes beyond live linear or VOD.
As last week brought the long-awaited, and arguably overhyped debut of Netflix's new ad tier, I had the chance to sit down with Ed Laczynski, CEO of enterprise OTT app and platform builder Zype—a perennial Streaming Media 50 honoree—to talk about what Netflix's move means in the context of the ever-evolving OTT monetization landscape, and get some perspective on longtime, current, and emerging trends. We also talked a bit about how will impact the current and coming ad inventory ecosystem.
Streaming Learning Center's Jan Ozer interviews Netflix Senior Research Scientist - Video Algorithms and Alliance for Open Media co-chair Andrey Norkin about several topics around the future of AV1, including the necessity of HDR for premium content producers, Libaom's focus on SVT-AV1, and more.
Where you host your workflows can make all of the difference. Experts from Signiant, Warner Bros., TV 2, and CNN break down the pros and cons of on-prem, cloud, and hybrid.
Stef van der Ziel discusses workflow orchestration, ultra-high-quality and edge use cases, and the importance of data protection
Alexander Leschinsky talks data sovereignty, sustainability and the state of the streaming industry.
Blackbird's CEO talks about the appeal of cloud-native production, the importance of sustainability, and 'storycentric' production.