Video Advertising > Featured Articles

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

The State of Video Ad Tech 2021

As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale

The Streaming Media Europe 101

Our annual list of the most innovative, influential, and interesting companies in the European online video market.

The Streaming Toolbox: FILMIC Pro, Bitcentral FUEL, Touchstream VirtualNOC

This installment of The Streaming Toolbox is all about remote control, for mobile devices, advertising, and network operations

Vote Now in the 2020 Streaming Media European Readers' Choice Awards

Cast your vote until 13 August in the only awards programme in our industry where the winners are chosen by the people who actually use their products and services.

The State of Video Monetisation 2020

With dwindling linear viewing and rocketing online video ad spends, broadcasters have teamed up to form joint initiatives spanning OTT services, content pacts, and advertising.

The 2019 Streaming Media Europe Readers' Choice Award Winners

Who took home the prizes in the only awards program where the winners are chosen by the people who use the products and services every day? Read on!

The 2019 Streaming Media Europe 101

Our annual list of the most important, most innovative, and most interesting companies in the online video space

Addressable TV: The Holy Grail of Personalisation

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?

The Shortlist: 2019 European Readers' Choice Finalists

The votes are in, and we'll announce the winners in November. In the meantime, here's the list of the top three vote-getters in each of our 17 categories.

Readers' Choice Voting Deadline Extended Until August 23

It's time to cast your vote in the 10th-annual Readers' Choice Awards, the only awards program in the industry where the winners are picked by the people who actually use their products and services

The State of Video Monetisation 2019

Ad revenues are up, but challenges with measurement and subscriber churn remain

Streaming Forum: Sky Not Taking Competition Lying Down

Sky's Deepa Kutty talked about the competition from Netflix, YouTube, and Amazon as part of a deep dive into the importance of innovative approaches to advertising at Streaming Forum

Sky: Personalisation is a Powerful Proposition

In this Streaming Forum keynote preview, Sky portfolio & program manager Deepa Kutty shares the broadcaster's current and future plans for targeted programming and advertising

DAZN, Sky to Keynote 2019 Streaming Forum

The London event is set for 26 February, and will also offer sessions on AV1, HEVC, ATSC 3.0, latency, and more. Registration is now open.

The State of Server-Side Ad Insertion 2018

For years, SSAI has promised targeted advertising in a seamless stream that defeats the ad blockers. Has the promise finally been realized?

Vote Now in the 2018 Streaming Media Readers' Choice Awards

It's time for you to cast your vote in one or all of our 17 categories in the only industry awards program in which the winners are decided by the people who use their products and services.

Hey, Streaming Industry: Fix This!

In which our resident crank opens his craw, unleashes the italics, and goes to town on problems with the cord-cutting experience, why industry pundits lie about latency, and what's wrong with advertising (hint: everything)

The State of Video Advertising 2018

The power and reach of digital video advertising is on the rise, but solving challenges with cross-media measurement and quality metrics top the agenda for the coming year.

Streaming Forum: Metaliquid Innovates with AI and Metadata

New AI implementations allow for content analysis to detect everything from faces to brands and even the type of content, offering value for content owners, brands, and consumers

New Video Meetup Features Streaming Media Editors

The SMAdvancedForum video meetup looks to resurrect the spirit and substance of the Streaming Media Advanced Forum email list of yore, and launches this Thursday.