As Netflix Goes Hybrid, Zype CEO Ed Laczynski Talks OTT's Ad-Tiered Present and Future

As last week brought the long-awaited, and arguably overhyped debut of Netflix's new ad tier, I had the chance to sit down with Ed Laczynski, CEO of enterprise OTT app and platform builder Zype—a perennial Streaming Media 50 honoree—to talk about what Netflix's move means in the context of the ever-evolving OTT monetization landscape, and get some perspective on longtime, current, and emerging trends. We also talked a bit about how will impact the current and coming ad inventory ecosystem.

Netflix and Microsoft Team for Ads as Wider Consolidation Looms 

Having signalled its intent to launch an ad-supported service earlier this year, Netflix' announcement of Microsoft as its partner in the venture prompted immediate speculation about Redmond's intent to buy the streamer wholesale.

Announcing the 2022 Streaming Media European Innovation Awards

We've renamed our annual readers' choice awards, but it's still the only awards programme in the industry that gives a voice to the people who matter most—the ones who actually use these products and services every day. We're now accepting nominations in 16 categories, until 24 June.

The 2021 Streaming Media Europe Readers' Choice Award Winners

It's our biggest Streaming Media Readers' Choice Awards competition in years. 16 categories. Almost 200 nominations. Nearly 10,000 votes. So who came out on top?

The Streaming Toolbox: Vistex GTMS, Agora, Transmit

Vistex's GTMS manages content licensing, Agora provides transport protocols and SDKs for interactive media app developers, and Transmit offers a new spin on advertising

The Shortlist: 2021 European Readers' Choice Finalists

The votes are in, and we'll announce the winners in October. In the meantime, here's the list of the top three vote-getters in each of our 16 categories.

Vote Now in the 2021 Streaming Media Europe Readers' Choice Awards

Make your voice heard in the only online video industry awards selected by you—the people who use these products and services every day.

Navigating the Ad Tech Maze

Here's how five industry experts are finding their way through the complicated world of advertising technology.

The Streaming Toolbox: Hovercast, Prophet, and Pulsar

In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing

Nominate Now for the 2021 European Readers' Choice Awards

We're accepting nominations now in 16 categories for the only awards in the industry chosen by the people who actually use the products and services. Nominations close 19 July.

The State of Video Ad Tech 2021

As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale

The Streaming Media Europe 101

Our annual list of the most innovative, influential, and interesting companies in the European online video market.

The Streaming Toolbox: FILMIC Pro, Bitcentral FUEL, Touchstream VirtualNOC

This installment of The Streaming Toolbox is all about remote control, for mobile devices, advertising, and network operations

Vote Now in the 2020 Streaming Media European Readers' Choice Awards

Cast your vote until 13 August in the only awards programme in our industry where the winners are chosen by the people who actually use their products and services.

The State of Video Monetisation 2020

With dwindling linear viewing and rocketing online video ad spends, broadcasters have teamed up to form joint initiatives spanning OTT services, content pacts, and advertising.

The 2019 Streaming Media Europe Readers' Choice Award Winners

Who took home the prizes in the only awards program where the winners are chosen by the people who use the products and services every day? Read on!

The 2019 Streaming Media Europe 101

Our annual list of the most important, most innovative, and most interesting companies in the online video space

Addressable TV: The Holy Grail of Personalisation

From the beginning of the online video revolution, personalized advertising has been one of our loftiest and hardest-to-achieve goals. Are we there yet?

The Shortlist: 2019 European Readers' Choice Finalists

The votes are in, and we'll announce the winners in November. In the meantime, here's the list of the top three vote-getters in each of our 17 categories.

Readers' Choice Voting Deadline Extended Until August 23

It's time to cast your vote in the 10th-annual Readers' Choice Awards, the only awards program in the industry where the winners are picked by the people who actually use their products and services