In this article, several experts from key EU streaming vendors weigh in on both the benefits and drawbacks of leveraging AI in OTT and CTV content discovery. They also speculate on how it will impact the future of personalisation.
Tyler Nesler //
28 Aug 2025
All fans don't want the same experience. They don't consume sport content in the same places, with the same purpose, or with the same expectations. And yet, the industry still builds around the default—the single, editorially led, one-size-fits-all feed. It's time we treated live sport like what it really is: a base layer with infinite skinning potential. That's the model that drives engagement in every other digital format. And if broadcasting wants to stay culturally relevant, that same logic needs to be applied—fast.
Matt Stagg //
28 Aug 2025
This article will look at the state of CTV and streaming advertising and monetisation in the UK and EU, how the ad spend pie is divvied up, where CTV stands in relation to traditional broadcast, how the markets are trending, and what accounts for current growth patterns.
Nadine Krefetz //
28 Aug 2025
Welcome to the 2025 edition of the Streaming Media Europe 51, making its much-awaited return after a pause in 2024. This marks the 11th iteration of this list and the second time we've streamlined the selection to just 51 standout companies—moving away from the more expansive Europe 101 format of the past to focus on the most innovative, impactful, and forward-thinking technology providers in the streaming ecosystem.
Steve Nathans-Kelly //
28 Aug 2025
Interview with Alexander Leschinsky, CEO and Co-Founder, G&L Systemhaus
28 Aug 2025
Alexander Leschinsky talks content provenance, authenticity, C2PA and and DRM
Streaming Media Editorial Staff //
07 Aug 2024
An interview with MainStreaming CEO and co-founder Antonio Corrado who explains why he is on a mission to redefine how on-demand and live video streaming are delivered at scale with high-performance KPIs.
Streaming Media Editorial Staff //
08 Apr 2024
HESP Alliance's Pieter-Jan Speelmans compares HESP and webRTC, evaluating latency, scalability, device support, network resilience, content protection, viewer quality of experience, timed metadata support, and backwards compatibility.
Pieter-Jan Speelmans //
27 Nov 2023