What would happen if we started to have dynamic paywalls for streaming services? Leveraging user data, machine learning, and generative AI could create offers based on consumption patterns. Some companies are dabbling in this, but now we have the technology to really start developing it.
Nadine Krefetz //
01 Oct 2024
Streaming organisations must be able to accurately measure and swiftly assess the impact of workflow changes to validate their effectiveness. Therefore, they must have access to the right metrics that can reliably predict viewer perceptions of quality for achieving bitrate savings without compromising the viewing experience.
01 Oct 2024
With key streaming services such as Disney+, Amazon, and Netflix trying to drive down production costs across the board, premium content providers have spent considerable time looking at how they can develop or license content which isn't produced in English but can offer global appeal.
Jake Ward //
26 Aug 2024
Linear TV faces a structural decline in weekly reach and viewership while its audience ages. The model as we know it is running out of steam. Death isn't around the corner, though. It simply calls for an extensive transformation of broadcasting businesses to survive and thrive.
Marion Ranchet //
26 Aug 2024