Whether it's traditional machine learning (ML) or its trendier generative cousin, artificial intelligence (AI) is appearing in a range of streaming ad tech use cases for increasing under-the-hood efficiency in streaming monetisation applications. Sargeway's Sarge Sargent, Fox's Amit Shetty, Google's Inderpreet Sandhu, IAB Tech Lab's Shailley Singh, and Reality Software's Nadine Krefetz discuss AI's fast-changing role in this clip from Streaming Media 2025.
Brandi Scardilli //
16 Dec 2025
In the fast-evolving world of free ad-supported streaming television, movie channels have quietly carved out a meaningful niche, yet they still struggle to command the visibility they deserve. To gauge their true footprint, I examined Samsung TV Plus, one of the fastest-growing FAST platforms across the US and Europe's five largest markets (EU5) to answer the question: Movies on FAST channels: spotlight or sideshow?
Marion Ranchet //
19 May 2025
Streaming platforms, tech giants, and traditional broadcasters are all fighting to become the destination for live sport viewers. And in the middle of it all are the fans, facing rising costs, fractured access, and a growing sense of fatigue. The rights war has become a platform war. And no one's sitting on the sidelines.
Matt Stagg //
01 Aug 2025
The polls have closed, and the results are in! After an energetic voting period, we're excited to reveal the winners of the 2025 Streaming Media European Innovation Awards. Now in its 17th year, this year's programme attracted more than 1,200 participants who cast 8,000-plus votes votes across 13 distinct categories.
Steve Nathans-Kelly //
30 Aug 2025
How media organisations are tackling the toughest bottlenecks in live video delivery
Chris Clarke //
06 Aug 2025
In this interview, MainStreaming CEO Tassilo Raesig discusses the ongoing challenges facing global CDN services in their efforts to deliver broadcast-grade streams that meet client expectations for performance, scale, and monetisation.
Streaming Media Editorial Staff //
26 Mar 2025
MWareTV's COO discusses the easy way for non-specialists to build apps for all platforms.
Streaming Media Editorial Staff //
30 Aug 2024
An interview with MainStreaming CEO and co-founder Antonio Corrado who explains why he is on a mission to redefine how on-demand and live video streaming are delivered at scale with high-performance KPIs.
Streaming Media Editorial Staff //
08 Apr 2024