Articles for Jason Thibeault
What The Growth of FAST Really Tells Us About Viewers
17 Jan 2023
The popularity and growth of FAST shows us that viewing behaviour, despite the rise of streaming, hasn't really changed much at all. People want choice, but they want it in a way that meets their needs.
What's the Point of Streaming?
14 Nov 2022
You might think it's crazy of me, as the executive director of the world's largest streaming technical association, to ask the question in this column's title. But I think it's actually important that we do a gut check every once in a while.
Does Streaming's Future Success Depend On Discoverability?
04 Oct 2022
The future of streaming is about unification built on top of a single open standard of content metadata. Right now, it's a matter of seeing the forest for the trees.
What Has the Pandemic Taught Us About Streaming?
15 Sep 2020
The spike in streaming during the COVID-19 pandemic has given us a vision of the future, as well as an opportunity to be proactive rather than reactive and stay out in front of the curve we know is coming.
Can AI Make the Streaming Video Experience Even Better Than TV?
06 Nov 2018
Look for artificial intelligence and machine learning to improve content delivery, video compression, and viewer personalization, strengthening the entire workflow.
Virtual Reality Development Is Moving in the Wrong Direction
05 Sep 2018
VR faces huge production and consumer challenges and is still evolving at a rapid rate. So why is the industry already talking about standardization?
Hey, European Mobile Operators: What About Streaming Video?
22 Jun 2018
Barcelona's Mobile World Congress is full of hype about 5G and VR, but doesn't care about video. Why the blind spot over small-screen viewing?
Latency: The Final Frontier for Streaming Video Entertainment?
15 Aug 2017
Delays of up to two minutes can really destroy the live sports experience. Walled garden solutions aren't working, so it's up to CDNs to provide relief.
Mobile Phone Hang-Ups: Viewers Wary of Using Up Their Data
02 Jun 2017
People would stream a lot more video to mobile devices if not for restrictive data caps. But thanks to Netflix and Amazon, things are starting to change.
The Future of TV is Now: Streaming Forum Preview
03 Feb 2017
Traditional TV merging with online sources. Data-driven content discovery. Broadcast-quality video. The technologies to deliver these experiences are here today, and we'll talk about them at Streaming Forum in London.
Collaboration Is Critical to Reduce Latency in Online Video
08 Nov 2016
Ensuring broadcast quality for viewers is about more than just reducing buffering. Publishers need to improve the efficiency of back-end operations, as well.
Making the Case for Government-Mandated Online Video Standards
23 Aug 2016
Will there ever be one ring to rule them all? it's time for the online video industry to take a page from TV and create interoperable standards.
What Esports Can Teach Video Creators About Attracting Viewers
01 Dec 2015
Through a series of smart moves, esports organizations have built a global audience of millions of enthusiastic fans. Here are three takeaways for savvy content creators.
Welcome to the Broadcasting Revolution, Open to All Creators
04 Nov 2015
The internet is liberating broadcasting, turning anyone with a camera and an online connection into a creator capable of reaching a mass audience.