February 05, 2026

Featured News

Sneak Preview: Match & Measure: Evaluating CTV Ad Effectiveness at Streaming Media Connect 2026

On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel "Match & Measure: Evaluating CTV Ad Effectiveness." As more advertising budget trends toward CTV, proving performance across fragmented platforms is critical to the success of the brands that invest in it. This panel of measurement and metrics experts from the ad-supported streaming ecosystem breaks down how marketers and publishers are reaching responsive audiences, moving from exposure to engagement to measurable outcomes, and identifying what truly moves the needle in CTV advertising.

What Live Sport Still Does Better Than Anything Else

The future of sport will undoubtedly be smarter. It will be more connected, more flexible, and more personalised. But its value will still rest on the same foundations it always has: emotion, uncertainty, and shared experience.

Blog

Olympic-scale streaming demands broadcast-grade delivery

Olympic-scale streaming delivery is often framed as a capacity challenge, but in practice it is a systems-engineering problem driven by complexity as much as volume. In this context, "good enough" streaming is no longer viable, and broadcast-grade delivery becomes a baseline requirement for any organization entrusted with global tentpole events.

Short Cuts

Optimising Dubbing for Streaming Dialogue and Singing in the AI Era

Generative AI has transformed the technology, the workflow, and arguably the ethics of dubbing dialogue for TV and movies in recent years, with the costly and time-consuming traditional approach of a voice actor, director, and technical crew gathering in a studio for live audio replacement very much a thing of the past. The perception now is that generative AI can easily (and some would say dangerously) produce or replicate virtually any voice, but Dubformer's Anton Dvorkovich and Google's Nick Manoochehri insist that generating the desired voice and refining it toward emotional precision and perfection remain challenging and as much art as science—for dialogue and especially for singing—as they explain in this conversation with DigitalGlue's Philip Grossman and PADEM Media Group's Allan McLennan at Streaming Media 2025.

How to Deliver Low-Latency Multiview Sport Streams to Global Audiences

With all of the inherent difficulties of delivering low-latency live streams at scale, and the growing interest in providing sport viewers with state-of-the-art multiview experiences, what additional technical challenges does multiview delivery create in streaming's fraught middle mile, and how do top-tier global broadcasters like Globo meet those challenges? Globo Head of Streaming and CDN Platform Marcos Petry discusses how Globo maintains and tunes streaming latency for multiview sport streams in this conversation with streaming consultant Bhavesh Upadhyaya at Streaming Media Connect in December.

Industry News

VisualOn and The Channel Store Demonstrate Up to 65% Bitrate Savings with AI-Driven Content-Adaptive Encoding

VisualOn announced the release of a new whitepaper featuring results from an independent evaluation by The Channel Store (TCS), part of TVUP Media Group, comparing AI-driven content-adaptive encoding with traditional CBR and CRF workflows in production-gr