February 24, 2022
Sustainability, Streaming, and the Data Attribution Challenge
"Sustainability" is perhaps the most important buzzword in the streaming industry, but most current efforts to define "green" or "net zero" streaming miss the target.
How to Optimize Your Live Streaming Productions
SLV Live's Shawn Lam, LiveX's Corey Behnke, LiveSports' Jef Kethley, and videoRx's Robert Reinhardt discuss best practices for meeting client expectations and bringing more fluidity to your live streaming productions in this clip from Streaming Media West Connect 2021.
Why Reach and Frequency Matter in Streaming Ad Insertion
Roku's Adam Markey and CBS Interactive's Jared Willichinsky explain why reach and frequency are consistently hot-button issues in the world of ad tech and streaming ad insertion in this clip from Streaming Media West Connect 2021.
Ateme Set to Showcase Sustainable Media Delivery over 5G at MWC
Leader in 5G media delivery invites telcos to demo of the initial outcomes of innovative NESTED 5G project