Biographical Information

Nadine Krefetz

Contributing Editor

Nadine Krefetz has a consulting background providing project and program management for many of the areas she writes about. She also does competitive analysis and technical marketing focused on the streaming industry. Half of her brain is unstructured data, and the other half is structured data. She can be reached at nadinek@realitysoftware.com or on LinkedIn.

Articles for Nadine Krefetz

Android TV: The Future of Television?

Google's TV platform may be the best hope for a future in which pay TV and OTT exist side by side.

The State of Server-Side Ad Insertion 2018

For years, SSAI has promised targeted advertising in a seamless stream that defeats the ad blockers. Has the promise finally been realized?

Content Licensing Gets Complicated: Who’s Minding the Store?

The video ecosystem is getting more complex, so managing licenses manually is becoming impractical. Learn how publishers and broadcasters are turning to automation to solve the problem.

The State of Video and AI 2018

The machines aren't taking over; they're just helping video publishers achieve their goals more efficiently and effectively.

Amazon, Netflix, and More Go Global With the Cloud

At NAB, execs from Amazon, Netflix, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand

The Top Ten Enterprise Video Trends: Where Business Is in 2016

User-generated content, moving to the cloud, and going live: Here are the ten biggest issues impacting corporate video strategy today.

10 Essential Elements to Creating a Great Video Streaming App

From ad insertion to analytics, successful video app developers focus on more than just the content. Here's a roadmap to creating a successful app.