Articles for Nadine Krefetz
Why Should Broadcasters Make the Switch to the Cloud?
Broadcasting has been behind streaming in its embrace of the cloud, but the rewards of making the switch can be significant. We talk to executives from service providers and broadcasters that have made the leap to learn from their experiences and get their advice.
The Streaming Toolbox: Hovercast, Prophet, and Pulsar
In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing
Navigating the Ad Tech Maze
Here's how five industry experts are finding their way through the complicated world of advertising technology.
The State of Video Ad Tech 2021
As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale
The Streaming Toolbox: FILMIC Pro, Bitcentral FUEL, Touchstream VirtualNOC
This installment of The Streaming Toolbox is all about remote control, for mobile devices, advertising, and network operations
Android TV: The Future of Television?
Google's TV platform may be the best hope for a future in which pay TV and OTT exist side by side.
The State of Server-Side Ad Insertion 2018
For years, SSAI has promised targeted advertising in a seamless stream that defeats the ad blockers. Has the promise finally been realized?
Content Licensing Gets Complicated: Who’s Minding the Store?
The video ecosystem is getting more complex, so managing licenses manually is becoming impractical. Learn how publishers and broadcasters are turning to automation to solve the problem.
The State of Video and AI 2018
The machines aren't taking over; they're just helping video publishers achieve their goals more efficiently and effectively.
Amazon, Netflix, and More Go Global With the Cloud
At NAB, execs from Amazon, Netflix, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand
The Top Ten Enterprise Video Trends: Where Business Is in 2016
User-generated content, moving to the cloud, and going live: Here are the ten biggest issues impacting corporate video strategy today.
10 Essential Elements to Creating a Great Video Streaming App
From ad insertion to analytics, successful video app developers focus on more than just the content. Here's a roadmap to creating a successful app.