Articles for Nadine Krefetz
Generative AI and the Future of Media Tech
Incorporating generative AI into our workflows has the potential to impact almost everything in media technologies, and I'll examine several of the possibilities in this article.
Scripps Networks’ Senior Director of Product Yazmin Wickham Talks Viewer-Centered OTT UX Design
Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board.
Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?
There are two broad categories of CTV ad insertion: Server-side (SSAI) and Content-side. We've had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days.
Warner Bros. Discovery SVP Renard T. Jenkins Talks About Managing WBD's Massive Production Pipeline
Figuring out how Warner Bros. Discovery can pick the best technology to manage its massive production pipeline is what Renard T. Jenkins and his team do. Jenkins and I spoke on Zoom in late March about how those choices have changed in the past few years, his thoughts on machine learning (ML)/artificial intelligence (AI), and the unique demands of leading technology teams.
A Broadcaster's Cloud Migration Primer
This article offers a primer on how a traditional broadcaster could start to move services to a cloud provider. I spoke with an engineer from a government-owned European television station and subscription service who agreed to walk us through the process without direct attribution.
Netflix Ad Verification Is Good Science but Underwhelming Maths
The fact that Netflix is embracing ad verification and thus doing what is expected of every major media company that serves ads is good to know, but not particularly newsworthy on its own. What makes the announcement significant is that it shows that Netflix is relying on a measurement requirement (not of their own creation) which is simply hard to take seriously.
Winning the Data War: Accessing and Leveraging Streaming Analytics
This article explores the topic of data rights versus technology capabilities as it impacts media companies' ability to leverage accrued data and analytics to target relevant audiences, expand their reach, and monetize their content offerings. If the intersection of data rights ownership and technology capabilities access were captured in a Venn diagram, the space in between would be very small for some media companies.
The Streaming Toolbox: Ateliere Discover, Axinom Mosaic, and nanocosmos nanoStream Cloud
In this article, I'll look at three tools that provide interesting services for building media services and products. Ateliere Creative Technologies provides not just traditional MAM capabilities but also content management and app delivery. Axinom, likewise, has a development platform for building back-end services. nanocosmos expands on the old OVP model by delivering low-latency video for live, interactive-product developers. While I see a little bit of overlap with two of these products, it would be interesting to try to use everything here together.
Q&A: Jarred Wilichinsky, Paramount’s SVP of Ad Operations
Wilichinsky offers a look inside Paramount's ad-tech stacks and strategy.
The Streaming Toolbox: Tedial, Frequency Studio, Mlytics
The set of tools I'll explore in this article will help you orchestrate workflows, create FAST broadcasts, and do multi-CDN worldwide live streaming management. Using all of these tools, you could get your own channel up and running and deliver it everywhere—even in China. These set of tools were demo'd for me. In order for me to test an application, vendors need to provide dummy data, and not everyone can make it available within our editorial timeframe.
The Streaming Toolbox: Vistex GTMS, Agora, Transmit
Vistex's GTMS manages content licensing, Agora provides transport protocols and SDKs for interactive media app developers, and Transmit offers a new spin on advertising
Why Should Broadcasters Make the Switch to the Cloud?
Broadcasting has been behind streaming in its embrace of the cloud, but the rewards of making the switch can be significant. We talk to executives from service providers and broadcasters that have made the leap to learn from their experiences and get their advice.
The Streaming Toolbox: Hovercast, Prophet, and Pulsar
In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing
Navigating the Ad Tech Maze
Here's how five industry experts are finding their way through the complicated world of advertising technology.
The State of Video Ad Tech 2021
As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale
The Streaming Toolbox: FILMIC Pro, Bitcentral FUEL, Touchstream VirtualNOC
This installment of The Streaming Toolbox is all about remote control, for mobile devices, advertising, and network operations
Android TV: The Future of Television?
Google's TV platform may be the best hope for a future in which pay TV and OTT exist side by side.
The State of Server-Side Ad Insertion 2018
For years, SSAI has promised targeted advertising in a seamless stream that defeats the ad blockers. Has the promise finally been realized?
Content Licensing Gets Complicated: Who’s Minding the Store?
The video ecosystem is getting more complex, so managing licenses manually is becoming impractical. Learn how publishers and broadcasters are turning to automation to solve the problem.
The State of Video and AI 2018
The machines aren't taking over; they're just helping video publishers achieve their goals more efficiently and effectively.
Amazon, Netflix, and More Go Global With the Cloud
At NAB, execs from Amazon, Netflix, 20th Century Fox, and Warner Bros. shared their insights into how virtualized workflows in the cloud are helping them meet international demand
The Top Ten Enterprise Video Trends: Where Business Is in 2016
User-generated content, moving to the cloud, and going live: Here are the ten biggest issues impacting corporate video strategy today.
10 Essential Elements to Creating a Great Video Streaming App
From ad insertion to analytics, successful video app developers focus on more than just the content. Here's a roadmap to creating a successful app.