Streaming Advertising and Monetisation > Spotlights

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

FREE to DOWNLOAD - Streaming Media's European SOURCEBOOK, connecting streaming media buyers with the products, services & tech that are driving the future of online video.

Why Streamers Must Become Proactive About Piracy Before It Is Too Late

For years, many streaming companies have perceived piracy as a disease that needs to be treated only after it strikes. A show is released, pirates copy it, and the platform responds with takedown notices, legal complaints, or occasional enforcement actions. That approach may have worked in the early days of online video. Today, it does not.

i2i Media - Executive Predictions 2023

Philip Radley-Smith | CEO | i2i MEDIA | HTTPS://i2iC.COM