Your Competitors Are Serving the Same Ads for 30% Less. The Difference Is the Server.

Ad tech teams optimise the code. They rarely question the server. Here is what that costs—and what one platform changed to fix it.

Why Streamers Must Become Proactive About Piracy Before It Is Too Late

For years, many streaming companies have perceived piracy as a disease that needs to be treated only after it strikes. A show is released, pirates copy it, and the platform responds with takedown notices, legal complaints, or occasional enforcement actions. That approach may have worked in the early days of online video. Today, it does not.

i2i Media - Executive Predictions 2023

Philip Radley-Smith | CEO | i2i MEDIA | HTTPS://i2iC.COM