OTT TV > Featured Articles

Over-the-top (OTT) has changed how people watch television, and in some regions is on track to overtake broadcast, cable, and satellite. Look below for the latest news in OTT technology and programming, as well as insights and analysis into where the OTT market is headed.

The State of Video Ad Tech 2021

As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale

The State of Media and Entertainment 2021

2020 was a year unlike any other. Can the OTT momentum be sustained in 2021?

The Streaming Media Europe 101

Our annual list of the most innovative, influential, and interesting companies in the European online video market.

The Algorithm Series: Digital Rights Management (DRM)

The math behind the magic of protecting live and on-demand streaming video content

5G's Future Is Broken. Here's Why We Need 6G

InterDigital, one of the chief architects of generational telecoms developments, says true immersive video experiences are a bust at 5G

The Algorithm Series: Video Player Performance

Multiple algorithms for encoding, transfer, and playback intersect in the end user's player. So how can you make the numbers work in your favor?

What Has the Pandemic Taught Us About Streaming?

The spike in streaming during the COVID-19 pandemic has given us a vision of the future, as well as an opportunity to be proactive rather than reactive and stay out in front of the curve we know is coming.

Vote Now in the 2020 Streaming Media European Readers' Choice Awards

Cast your vote until 13 August in the only awards programme in our industry where the winners are chosen by the people who actually use their products and services.

Android TV: The Future of Television?

Google's TV platform may be the best hope for a future in which pay TV and OTT exist side by side.

Cutting Bitrates, Keeping Quality

In the COVID-19 era, the right approach can check both boxes, and decisions made in response to the current demand on bandwidth can have long-term business advantages for OTT services

Preview: Content Delivery Summit 2020

Content Delivery Summit Chair Dom Robinson previews Content Delivery Summit 2020, the leading conference for CDN, edge delivery, and distributed computing, which Streaming Media is hosting as a free full-day webinar on June 1.

Buyers' Guide to Low-Latency Solutions

If you need low latency, here's how to pick the technology solution that's right for you. But it's not a one-size-fits-all affair.

The State of SVOD in Europe

Already wilting under the Death Star orbit of Netflix and forewarned of further competition landing from US studios, Europe's broadcasters have drawn up plans to defend their position.

The State of Video Monetisation 2020

With dwindling linear viewing and rocketing online video ad spends, broadcasters have teamed up to form joint initiatives spanning OTT services, content pacts, and advertising.

Where Next for Video Codecs?

As broadcasters and operators move into a streaming-first delivery strategy, codecs like HEVC, AV1, VVC, and EVC show the way forward for reduced bitrates for immersive and ultra HD content

The State of OTT 2020

The SVOD market is already crowded. Do new entrants Disney+, Apple TV+, and BritBox have what it takes to give Netflix and Amazon Prime Video a run for their money?

Is Linear On Demand the Future? 3SS Is Betting on It

Super-aggregation requires a user experience capable of understanding individual taste and serving content from all of a viewer's video services. 3SS believes it has the solution.

InterDigital: Building the Mirror World

Wireless and HEVC patent holder InterDigital is engaged in long term research into next-generation codecs driven by artificial intelligence, lightfield video distribution, digital humans, and 6G connectivity.

Why Broadcasters Should be Utilising Second-Screen Culture

Almost half of your audience is using a second screen while watching your shows. If you're not using Facebook Live or another second-screen experience, you're missing out on crucial fan engagement

Leverage AI for Better Sports Content and Interactivity

Whether getting fans more involved in the action, super-serving viewers the content they crave, or better targeting advertising, artificial intelligence is the future of sports video