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Xstream partners with XroadMedia to deliver OTT Personalization

OTT Platform provider, Xstream, and XroadMedia, a specialist in content discovery, recommendation and targeting services, have signed a strategic partnership agreement to deliver OTT personalisation.

Vienna, Austria & Copenhagen, Denmark(04 Sep 2015)

Xstream, the premium provider of OTT and TV Everywhere services and vendor of the award winning video management system, Xstream MediaMaker, and XroadMedia, specialists in building innovative and ground-breaking content discovery and recommendation solutions, today announced that they have signed a strategic partnership agreement to deliver OTT personalization to operators across the world to increase our customers end-users satisfaction and reduce churn.

”Particularly in OTT consumers are struggling with the flood of content made available to them on multiple devices”, says Adolf Proidl, Chief Executive Officer of XroadMedia. “The partnership with our friends at Xstream will not only see Ncanto pre-integration into Xstream MediaMaker, but will also revolutionise the way content and service providers deliver their content to consumers. Personalisation has just become bigger and better.”

Ncanto, XroadMedia’s unique cloud-based content discovery solution offers intelligent content discovery and personalization capabilities to users and service providers alike. Consumers gets to enjoy content delivered to them based on their viewing behavior, interest, location and social profiles. With Xstream’s OTT platform, Xstream MediaMaker™ and Ncanto’s advanced content discovery services, content owners and service providers will be empowered to fully understand their customer’s habits, deliver personalized and future-proof OTT solutions as well as effectively align their service offerings and monetization strategies.

”We’re delighted to team up with XroadMedia” said Morten Soeger, Director of Global Alliances at Xstream. “The combination of Xstream MediaMaker™ and XroadMedia’s product suite allows us to offer an attractive discovery and recommendation solution to operators worldwide, allowing them to deliver personalized content to consumers and maximize revenue streams by customizing state-of-the-art product offerings according to the preferences of individual end-users.”

Meet Xstream and XroadMedia at IBC
Xstream and XroadMedia will be exhibiting at IBC in Amsterdam September 11th-15th and welcomes visitors to drop by the Xstream stand F15 in Hall 14 to discover how the joint solution can add superior value to your specific business model.