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TO THE NEW introduces MaaS as part of its OTT solution VideoReady

Monetisation-as-a-Service is an innovative solution to generate new revenue streams. TO THE NEW is proud to announce to launch MaaS or ‘Monetization-as-a-Service’ as part of its VideoReady solution.

Singapore(01 Nov 2022)

TO THE NEW, a leading digital technology company, recently announced the launch of  MaaS or ‘Monetization-as-a-Service’ as part of its VideoReady solution. VideoReady,  by TO THE NEW, is a rich, flexible, and extendable OTT solution enabling end-to-end OTT platforms covering all aspects of streaming, engagement and monetization. 

MaaS is a comprehensive solution framework that enables multi-dimensional business models, including innovative ways of monetization and technologies behind them that can help OTT companies achieve higher monetization and a maximized ROI on their content and technology investments.  

“In a fiercely competitive market, data becomes extremely important to be able to differentiate and lead innovative experiences. With MaaS’s multi-dimensional and comprehensive data approach and deep analytical insights, businesses can expand in a never seen before way. Companies cannot just enable reimagined experiences, but can also drive business growth and profitability while delivering such experiences.”, said Narinder Kumar, COO & Co-founder, TO THE NEW.

MaaS in VideoReady operates with an advanced analytics engine that uses data from multiple touch points along the consumer journey and establishes correlation to provide actionable insights that drive monetization and profitability. The OTT providers can start with implementing MaaS in a phased manner where they can start with higher monetization from day 1 while implementing a larger solution that enables even more monetization and maximizes ROI on content and technology investments.

“It is imperative that OTT businesses look beyond the current revenue models, as the market continues to become more competitive and cost pressures continue to rise further. MaaS will empower OTT companies with a model that helps drive more revenues, without any fundamental change in the overall user experience. MaaS also enables better recommendations, across genres, titles and makes content more discoverable based on the data insights.” said Mr. Manish Sinha, Business Head - OTT Solutions and Services, TO THE NEW.



TO THE NEW is a digital technology company that designs, builds, & runs digital products and platforms for enterprises, SaaS, and consumer tech companies. TO THE NEW is recognized by global analyst firms like Gartner, Forrester, Everest, ISG, and Zinnov for our capabilities in Digital Engineering, Cloud, and Data & Analytics. The company also leverages its deep partnership with all leading hyperscalers like AWS (AWS Premier Partner & AWS Audited MSP), Azure, and GCP to provide end-to-end Cloud professional and managed services to our customers.

Founded in 2008, TO THE NEW is one of the fastest-growing companies in the IT industry. Our passionate team of 2000+ “Newers” is spread across our delivery centers in Delhi, Dehradun, Dubai, NYC, Singapore, and Sydney. TO THE NEW is a 7-times winner of the prestigious Great Place to Work award since 2015. The company has been recognized as one of India's Top 100 Companies to Work For, and among the Top 25 IT Workplaces in India.