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StreamAMG to launch global OTT platform for Matchroom Sports

Matchroom Live will offer live and on demand streaming of Darts, Snooker and more to fans worldwide.

London(03 Mar 2020)

Matchroom Sport, one of the world’s largest suppliers of sports programming, will launch a global OTT platform to offer sports fans worldwide access to its portfolio of events. Built and powered by sports streaming and video technology specialists StreamAMG, Matchroom Live will host a unique selection of 12 sports to form a major multi-sport offering.

Audiences worldwide will enjoy a premium experience through a dedicated video-first website and on native iOS and Android apps with market-leading casting capabilities, enabling casting to virtually any console, Smart TV or connected device. Fans can also watch up to four live events at once with ‘QuadPlay’, a unique four-screen view that offers a true multi-sport experience.

As well as providing the technology to power Matchroom Live, StreamAMG has applied its expertise to create a flexible commercial strategy for the platform. Primarily Matchroom Live will offer subscription packages and pay-per-view options. However, Matchroom Sport will have total control to deploy subscription-funded, sponsorship-funded, ad-funded or hybrid commercial models by sport and territory.

Launching this spring, Matchroom Live will offer:

  • Live broadcasts of Matchroom Sport events in non-broadcast territories, including the World Darts Championship and Premier League Darts, Pool’s Mosconi Cup and World Pool Championship, plus the World Snooker Championship and The Masters and the remainder of Matchroom Sport’s catalogue of live events.
  • Event highlights, full replays and an extensive catalogue of on-demand content covering all of Matchroom’s portfolio of events, available worldwide for free.

Matchroom Sport and StreamAMG will also be partnering to deliver a sophisticated subscriber acquisition and marketing strategy in key markets. StreamAMG is a long-standing partner to Matchroom Sport and has operated PDC.TV since 2016, overseeing subscriber growth of 70% in that period. The company also streamed Anthony Joshua vs. Andy Luiz II for the Indian Subcontinent in December 2019.

StreamAMG’s StreamPlay end-to-end solution provides a capable, flexible and future-proof platform for Matchroom Live, offering reliability and a first-class experience for viewers. StreamPlay combines a suite of video technology to offer a full OTT service and handle every aspect of sports streaming, covering live production, global delivery, on demand video content management, user management & payments and the front end experience.

“Matchroom Live will allow us to reach new audiences, grow our international presence and offer world-class entertainment for fans across the globe. StreamAMG’s track record makes them a fantastic partner to launch this service and provide an excellent experience for viewers worldwide.”

Barry Hearn, Chairman, Matchroom Sport

“This is a unique platform with a unique offering. Matchroom Sport have always been quick to adopt new technology and new business models, and we’re delighted to support their ambition.”
Hugo Sharman, Chief Executive Officer, StreamAMG