Social Media Factory and ShowCaster’s Live in Chelsea wins Best use of online video by a broadcaster at ConnectedWorld.TV Awards 2012

Amsterdam, Holland, 11th September 2012: Social Media Factory and ShowCaster beat AEG Digital Media, Cisco and Wiztivi to win ‘Best use of online video by a broadcaster’ at the 2012 ConnectedWorld.TV Awards for its innovative online show Live in Chelsea.

London(18 Sep 2012)

In association with the IBC Connected World, the ConnectedWorld.TV Awards are organised by BPL Broadcast Ltd, the leading publisher and event organiser for the broadcast industry, to celebrate the exciting developments in television and video consumption at the intersection of broadcast and broadband. The Awards, which recognise pioneers in the “business of content everywhere”, were presented at a gala dinner in Amsterdam last night during IBC2012.

Joining other pioneers of connected TV, Social Media Factory and ShowCaster won the award for Live in Chelsea – the highly innovative live and interactive online chat shows that provided a ‘backstage’ experience for viewers of the hit show Made in Chelsea


Hosted by Joel Dommett the glossy 30-minute shows used fully produced segments, interspersed with clips from upcoming shows and snippets of online exclusive video clips.  Viewers were able to submit comments and questions via the web show interface or using the #liveinchelsea hashtag on Twitter, making it a fully integrated social experience.  Post broadcast, videos of the live shows were available on-demand at for those who missed the live experience.  The shows also featured polls and there were content events that viewers could vote on outside of the show via the official Facebook page.


Live in Chelsea attracted close to 500,000 views through the series – including those watching the series live on (almost 100,000) as well as those watching it on 4oD (over 400,000) where it became a popular show in its own right.  There were also nearly 100,000 interactions with the live shows - including tweets with the #liveinchelsea hashtag, direct messages and votes on the various live polls.   Furthermore, up to 5% of the TV audience tuned in to Live In Chelsea experience following the main show.

Live in Chelsea also contributed to the success of Made in Chelsea, which was not only a hit TV show but also topped the 4oD charts.  As well as attracting viewers to the 4oD service, it fostered deeper engagement and a community of ‘super fans’ that became ambassadors for the show on Facebook and Twitter.

“It really was a fantastic experience to work with Social Media Factory and create such an innovative and social live entertainment experience.  We’re also extremely proud to see the show receive recognition from ConnectedWorld.TV and its panel of highly acclaimed judges,” comments Will Neale, CEO of ShowCaster.  “As we continue to support greater interactivity and social integration, more broadcasters are joining E4 in pushing the boundaries of connected TV.”

For more information on the Awards winners and other shortlisted entries, visit:



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About ShowCaster??

ShowCaster is the web's live TV platform - enabling broadcasters to deliver professional, social, live web TV shows to any screen. As broadcasters look to drive online audience engagement alongside their scheduled programming, ShowCaster’s ready-to-go, compliant and highly scalable live TV platform allows them to rapidly embed live TV and aggregated social feeds within their online channels.


About BPL Broadcast Ltd.

The ConnectedWorld.TV Awards are organised by BPL Broadcast Ltd, publisher of ConnectedWorld.TV and IBE. BPL has partnered with IBC since 2005 when it conceived and launched the Mobile Zone. An IPTV Zone was added in 2006 and Digital Signage Zone in 2008. All three zones were merged to create the IBC Connected World in 2010.


About IBC

IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide.

IBC2012 Dates:

Conference 6 – 11 September 2012

Exhibition 7 – 11 September 2012


For more information:

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