Norsk Announces Norsk Reasoning AI, Norsk Spectrum, and support for TAMS, MQA, and MXL at NAB 2026

Seven new solutions span AI, quality monitoring, standards conversion, and next-generation delivery protocols

Las Vegas, NV(15 Apr 2026)

Norsk is presenting seven significant solutions at NAB Show 2026 (booth W3113, West Hall). The announcements collectively address the broadcast industry's most pressing challenges: automation through AI, finding cost savings via new technologies, and interoperability through alignment with emerging open standards.

Agentic AI for Live Production with Norsk Reasoning

Norsk Reasoning is a multi-modal AI system natively integrated into the Norsk pipeline that moves beyond passive analysis to autonomous action. Operators describe detection objectives in natural language; a planning model structures those into a detection specification that a faster evaluation model executes against the live stream in real time. The system processes video and audio simultaneously, maintains temporal context across the stream, and can autonomously switch camera sources, trigger recordings, fire webhooks, update graphics, and execute other functions — with human override always available. Supported models include GPT-4o, Gemini, Claude, and local alternatives through a unified, vendor-neutral interface.

"Norsk Reasoning represents a fundamental shift in how live production operates," said Adrian Roe, CEO at Norsk. "AI that can observe a live stream, understand what's happening across both video and audio, and take action in real time eliminates entire categories of manual monitoring work."

Quality-Driven Workflow Decisions via MQA

Norsk is demonstrating support for Common Media Server Data – Media Quality Assessment (CMSD-MQA), an emerging SVTA standard that embeds objective video quality scores into HTTP response headers as content moves through the delivery chain. Today, quality metrics computed at encoding are immediately discarded; downstream systems rely on bitrate as an imprecise quality proxy. CMSD-MQA preserves those scores from encoder to CDN to player, enabling quality-based switching decisions across the entire workflow rather than at a single monitoring point. Norsk will be part of a CMSD-MQA demo at the SVTA booth, C4449-E, along with Akamai, G&L Systemhaus, and Touchstream.

GPU-Accelerated Standards Conversion with Norsk Spectrum

Norsk Spectrum extends the company's GPU-acceleration capabilities into standards conversion — the computationally intensive task of converting between frame rates, resolutions, HDR/SDR formats, and color spaces. By offloading motion-compensated frame interpolation and color space mapping to GPU cores, Spectrum delivers higher channel density, lower latency, and significantly reduced cost per channel compared to CPU-based or dedicated hardware approaches.

TAMS: Near Real-Time Access to Live-to-VOD Media

Norsk's TAMS (Time-Addressable Media Store) integration enables live content to become immediately queryable as it's captured, eliminating the traditional boundary between live production and VOD workflows. TAMS, an open-source specification developed by BBC R&D and now adopted by AWS, Adobe, Sky, and others, stores segmented media in cloud object storage with HTTP API access indexed by timeline position. Norsk's MediaStore component brings this capability natively into Norsk Studio workflows.

Media over QUIC: Joint Demo with Cloudflare

Norsk is demonstrating native Media over QUIC (MoQ) support in a joint demo with Cloudflare at booth W2300G. MoQ is a protocol running over QUIC that delivers sub-second latency at CDN scale — matching WebRTC's responsiveness while supporting relay-based delivery to large audiences. Unlike RTMP-based contribution workflows, MoQ provides a single protocol for both ingest and distribution, with built-in congestion management that prioritizes audio and keyframes under bandwidth pressure.

MXL Interoperability

Norsk adds support for the Media eXchange Layer (MXL), a Linux Foundation-hosted open standard for shared-memory media exchange between software applications within the same server or cluster. MXL version 1.0.0, released in February 2026, enables sub-millisecond media transfer between components — a 20× latency improvement over intra-server ST 2110 workflows — enabling tighter integration across the software-defined broadcast stack.

Norsk Playout: A First Look

NAB 2026 offers an early preview of Norsk Playout, a scheduled playout system designed to switch seamlessly between live feeds, VoD assets, and TAMS-stored media. Human operators and Norsk Reasoning's AI layer provide parallel oversight and control, combining automation with human-in-the-loop reliability.

Norsk serves more than 100,000 live events annually at 99.999% uptime. To book a meeting at NAB 2026, visit meetex.norsk.video/book/nab-2026.

About Norsk 

Norsk is a cloud-native live video streaming workflow platform developed by id3as-company ltd, a media technology company founded in 2010. Designed from the ground up for the demands of modern broadcast and streaming operations, Norsk Media enables media organisations to build, deploy, and scale live video workflows in the cloud or on prem - without the complexity of traditional broadcast infrastructure.

It provides a low-code/no-code, cloud-native media engine designed for building, managing, and scaling live streaming workflows. It features a drag-and-drop interface, Norsk Studio, to facilitate complex, reliable, and scalable media processing across cloud, on-premise, or hybrid environments. This flexibility makes it equally well-suited to large-scale linear broadcast, OTT delivery, live events, and emerging creator economy applications. While it’s cloud-native, it can also run on-prem or in hybrid environments.

Norsk is trusted by some of the world's most demanding media organisations, including the WDR, Arte, European Parliament, and DAZN, financial and data-driven broadcast environments such as NASDAQ and at-scale compliance recording solutions such as XENTAURIX . These deployments reflect Norsk's ability to meet the exacting reliability, latency, and quality requirements of tier-one broadcast, while delivering the agility and cost efficiency that cloud-native architecture enables.

Built by a team with decades of deep expertise in live video, streaming infrastructure, and broadcast engineering, Norsk represents a genuinely differentiated approach in a market still transitioning from legacy hardware to software-defined workflows. id3as continues to develop Norsk at the leading edge of the industry, with active investment in areas including AI-assisted workflow automation, real-time video analysis, and next-generation protocol support.