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India's TV18 Relies Exclusively on Front Porch Digital's DIVAdirector MAM for More Than 15 Channels

Together With DIVArchive CSM System, DIVAdirector Enables Easier Access and Restore Capabilities for Greater Efficiency

Annecy, France(09 Jul 2014)

Front Porch Digital, the global leader in cloud-based content storage management (CSM) solutions, today announced that India's TV18 is using the DIVArchive CSM system and the DIVAdirector(R) media asset management (MAM) system to drive storage and content-creation workflows at its nearly 20 television channels, including six 24-hour news channels. TV18 relies exclusively on the DIVAdirector MAM to browse, access, and restore assets stored in DIVArchive, enabling greater efficiency. TV18's DIVAdirector system has more than 495,000 objects under management.

"We produce or source more than 10,000 hours of content every year across our network. Before using DIVAdirector, we had to physically move tapes around in order to share content, and if the requested production format was different than the original, the entire tape had to be ingested and then transcoded before it was usable, which took precious time, especially for a news story that required nearly immediate turnaround," said Piyush Gupta, operations director and chief technology officer at TV18. "Now with DIVAdirector, we have a proven, purpose-built MAM that lets us preview the clips before selecting them, which means our production time has gone down and production quality has gone up. The fact that the system comes from a company with a local presence and an impeccable reputation for its products and support makes it the perfect solution."

DIVAdirector integrates directly and seamlessly into all of TV18's existing workflows, ensuring any of the TV18 group of channels can access and repurpose any piece of content at any time, regardless of the format or workflow requirements.

Once content has been ingested into DIVArchive, users can access it via the Internet through DIVAdirector's Web interface from any connected computer on any platform using any major browser. They can browse and preview low-resolution footage from the archive to perform various functions such as logging, and when they find what they need, they can restore or partially restore any piece of archived content in full resolution to any channel in the group to create programming.

"TV18 is a marquee broadcaster in India, and we're proud to count it among our customers in the region," said Rino Petricola, COO and general manager at Front Porch Digital. "Together with the DIVArchive system, DIVAdirector has helped TV18 build efficient workflows that have saved time and money for the company and made it more competitive in the highly challenging world of 24-hour news and always-on content."

More information about Front Porch Digital is available at

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About Front Porch Digital
Front Porch Digital is the global leader in solutions for migrating, managing, and monetizing media content. Operating on site and in the cloud, the company's purpose-built software employs the latest technologies to deliver truly flexible and scalable media workflows. Solutions delivered by Front Porch Digital appropriately manage large and complex media files and workflows while ensuring optimal performance and utmost security. More information is available at

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Photo Caption: Piyush Gupta, TV18 Operations Director and CTO