FC Barcelona enters new content distribution agreement with Dailymotion
(05 Aug 2014)
Dailymotion, one of the world’s biggest video platforms, has signed a deal with FC Barcelona, one of the greatest sporting clubs the world has ever known.
The agreement will see the club use the Dailymotion player as its exclusive video solution on its website and will see the launch of the FC Barcelona channel on Dailymotion to bring new sports content to Dailymotion’s global audience of 120 million.
During the season several hundreds of videos and live streams will be uploaded monthly by FC Barcelona, including press conferences, player interviews and other similar events. In the close season it will include content such as the unveiling of new players to fans and the world’s media at the famous Camp Nou Stadium.
Video content will not be restricted to FC Barcelona’s famous football team, but will also include exclusive footage from its futsal (five a side), handball and basketball teams.
Marc Eychenne, VP of International Content at Dailymotion, said:
“The global popularity of FC Barcelona is obvious through its social media following, which easily outstrips any other football club with more 75 million followers on Facebook and Twitter. By working in agreement with Dailymotion, FC Barcelona will be able to build on this to further enhance its video strategy and deliver an enhanced programme that includes livestreams, pay per view, SVOD and more on their website. The agreement builds on the great results that Dailymotion has achieved with other leading football clubs, leagues and federations – and underlines how the Dailymotion player is the video technology solution that the world’s leading sports brands trust to deliver.”
Dídac Lee, Director with responsibility for Social Media and New Technologies at FC Barcelona, declared:
"We are very satisfied to have signed this content distribution agreement with Dailymotion, which will allow us to continue to grow and at the same time consolidate FC Barcelona’s presence on the world’s principal content reproduction platforms. Thanks to this agreement we will be able to reach the desktops and smartphones of even more Club fans around the world”.
The deal builds on Dailymotion’s partnerships with sporting federations, leagues and other rights holders across the world including the NBA, NFL, NHL and French Football Federation. It will further expand and enrich Dailymotion’s international catalogue of millions of sports related videos, including live games, news and VOD that users can access via any internet-enabled device.
The FCB channel on Dailymotion: http://www.dailymotion.com/fcbarcelona