May 28, 2026

Blog

Trillions of signals and billions of people: how systems score goals

Whoever your target audience is, and whichever signals best predict their conversion likelihood, marketers must seriously consider and account for the 2026 FIFA World Cup in their strategies this summer. FIFA estimated that over six billion people will engage with this year's tournament — the largest live audience in sport history, fragmented across linear, streaming, broadcaster apps, and phones. There's a high likelihood that a significant portion of your audience will be watching. The question is: can you reach them cost effectively? Streaming CPMs could rise sharply as demand concentrates around the tournament.

Advertisers are missing the top World Cup opportunities

Live World Cup inventory commands a premium for good reason. It delivers scale, emotion, and cultural visibility. But cultural relevance does not automatically equal performance. As CPMs climb and frequency compresses inside those high-demand windows, measurement becomes more complex and optimisation more limited.

Short Cuts

Streaming cloud migration is more about ops and orchestration than tech

While cloud migration in streaming is often characterised as a primary technological, hardware-to-software shift, SVT (Swedish Television) Group Manager, Production Development Madelen Ottoson argues in this clip from Streaming Media Connect 2026 that the biggest transformation occurs on the operations end. What's more, she tells Eyevinn Technology Media Solution Specialist Magnus Svensson, some aspects of the workflow will always remain on-prem even as operations shift, and Live Sports LLC Executive Director Jef Kethley chimes in that the biggest challenges in transitioning to cloud stem from the orchestrational demands of building out new infrastructure regardless of the hardware/software, cloud/on-prem mix.

Industry News

Watch Brasil Selects Bitmovin to Improve Streaming Performance and Drive Ad Revenue Growth

Watch Brasil has selected Bitmovin’s streaming solutions to replace legacy systems, improving playback performance and reliability while supporting scalable ad revenue growth across Brazil and Europe.