September 04, 2025

Featured Articles

The 2025 Streaming Media Europe 51

Welcome to the 2025 edition of the Streaming Media Europe 51, making its much-awaited return after a pause in 2024. This marks the 11th iteration of this list and the second time we've streamlined the selection to just 51 standout companies—moving away from the more expansive Europe 101 format of the past to focus on the most innovative, impactful, and forward-thinking technology providers in the streaming ecosystem.

Divvying Up the Growing Digital Ad Spend

This article will look at the state of CTV and streaming advertising and monetisation in the UK and EU, how the ad spend pie is divvied up, where CTV stands in relation to traditional broadcast, how the markets are trending, and what accounts for current growth patterns.

The Future of Live Sport: Get Some Skin in the Game

All fans don't want the same experience. They don't consume sport content in the same places, with the same purpose, or with the same expectations. And yet, the industry still builds around the default—the single, editorially led, one-size-fits-all feed. It's time we treated live sport like what it really is: a base layer with infinite skinning potential. That's the model that drives engagement in every other digital format. And if broadcasting wants to stay culturally relevant, that same logic needs to be applied—fast.

Leveraging AI in OTT and CTV Content Discovery

In this article, several experts from key EU streaming vendors weigh in on both the benefits and drawbacks of leveraging AI in OTT and CTV content discovery. They also speculate on how it will impact the future of personalisation.

Spotlights

European Innovation in Streaming: Infrastructure Sovereignty as a Competitive Edge

Interview with Alexander Leschinsky, CEO and Co-Founder, G&L Systemhaus

Industry News

MwareTV Unveils seamless Server-Guided Ad Insertion at IBC 2025

• Full integration of seamless Server-Guided Ad Insertion (SGAI) across TVMS and award winning App Builder • Supported on 16 different device platforms • Enhanced viewer experience with uninterrupted content flow • Cost-effective, scalable ad delivery

Sovereign streaming for Europe’s digital decade: G&L Systemhaus defines resilient infrastructures

Institutions and broadcasters gain trusted streaming workflows designed for reliable control, sustainable growth, and future-proof performance.

Comcast Technology Solutions to Create Philadelphia Flyers Mobile App and Web Fan Experience

- Comcast Technology Solutions (CTS) selected by the National Hockey League’s (NHL) Philadelphia Flyers to power an all-new digital fan experience on the Web and mobile app using Comcast Media360™