June 05, 2025

Featured News

Ad supply is outstripping demand, say JWP Connatix

As streaming ad inventory continues to exceed demand, JWP Connatix see an emerging buyer's market, with biddable CTV and context-driven monetisation for live and VOD expected to define the next phase of programmatic advertising.

Short Cuts

How Biddable CTV Advertising Leverages AI and Boosts ROI

What are the key strategies, partnerships, and tech stack elements that make biddable advertising profitable in FAST and other ad-supported CTV platforms in 2025? Fremantle's Laura Florence, Future Today's Tim Ware, and Chris Pfaff Tech Media's Chris Pfaff break down how each of their companies approach biddable CTV sales in a conversation at the latest Streaming Media Connect 2025.

How Norsk approaches emerging streaming codecs and protocols

With its focus on helping customers build effective live-streaming workflows and meeting streamers where they are in terms of prevalent codecs and protocols—which, Norsk's Steve Strong acknowledged at the conference, usually still means H.264—how does it anticipate where users might be going when it comes to supporting new codecs like VVC, whatever the current or near-future playback challenges might be? Strong explains his company's considerations in conversation with Andy Beach in this clip from May's Streaming Media Connect.

Industry News

Why Adding FAST to Your Streaming Strategy Isn’t Just Smart – It’s Essential

In a competitive streaming market, where audience attention is becoming harder to capture and content choices multiply by the minute, industry leaders are embracing more inclusive strategies to appeal to a wider range of viewers and keep their growth on t

Magewell to Showcase Newest Innovations at InfoComm Stand 2818

New Pro Convert and Xmit products to be unveiled