February 15, 2024
Featured Articles
The End of NDI As We Know It?
13 Feb 2024
NDI runs the risk of losing their lead in the homestretch—squandering the nearly decade lead they have in IP video by not enforcing that licensees integrate all of the standard. I write this in the hope that they re-establish what the NDI standard means: that to license NDI, and display the NDI badge, a product must be 100% compatible.
Blog
Brands Shouldn’t Sleep on Amazon Prime’s Ad Push
13 Feb 2024
Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.