Articles for Asrah Mohammed

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Biographical Information

Asrah Mohammed

Marketing Manager for Waymark

Articles for Asrah Mohammed

Contextual Targeting: TV Advertising's Next-Level Move

08 Mar 2023

Modern TV advertising is in a growth phase. Advertisers face new challenges as the landscape shifts from broadcast and cable to a new world of AVOD and FAST. Asrah Mohammed of Waymark discusses contextual targeting, a strategy that could help navigate this new landscape.