Articles for Damien Read
Editorial Curation vs. Automation: What’s the Most Successful Way to Increase Engagement?
Higher engagement with content is streaming's holy grail. More eyeballs on a greater range of content is great for tackling churn and for growing advertising revenue. But where should you invest your effort--in editorial curation or data-driven recommendations?
A New Era of Streaming Wars Is Here—and This Battle Is Getting Personal
Amid fierce competition, streaming services are looking to new personalization strategies to increase content engagement, tackle churn, increase advertising revenue, and encourage users to return to their apps. What new and emerging data-driven approaches should streaming services use to boost their content discovery user experience?