Articles for Jake Ward
The State of Corporate Video 2021
The COVID-19 pandemic accelerated the adoption of corporate video, and while Zoom led the way, platforms like Microsoft Teams and Google Meet are doubling down.
The State of Media and Entertainment 2021
2020 was a year unlike any other. Can the OTT momentum be sustained in 2021?
The State of Corporate Video 2020
We've seen major shifts in the corporate streaming landscape, even before COVID-19 changed the way we all do business. What will 2020 bring?
The State of OTT 2020
The SVOD market is already crowded. Do new entrants Disney+, Apple TV+, and BritBox have what it takes to give Netflix and Amazon Prime Video a run for their money?
Why Broadcasters Should be Utilising Second-Screen Culture
Almost half of your audience is using a second screen while watching your shows. If you're not using Facebook Live or another second-screen experience, you're missing out on crucial fan engagement
The State of Corporate Video 2019
Familiar names run up against challenges of scale, while new entrants search for adoption
The State of OTT 2019
There are more services than ever, soon to be joined by new offerings from Disney and Apple. But how many can the market support?
The State of Corporate Video 2018
Even though video is thriving behind the firewall and companies are finding new ways to succeed with streamed content, signs point to rocky waters ahead for online video platforms.
The State of Media and Entertainment 2018
Netflix and Amazon sit atop the cord-cutting throne. Do Disney, Apple, or any other challengers have what it takes to compete?
The Challenges of Live Streaming 360° Video
Live 360° video offers an immersive experience like no other, and presents a way for publishers to stand out in the crowd. But it presents unique—thought not insurmountable—technical and creative challenges.
Extending Access to Goodwood Festival of Speed using 360° Live Video
The venerable racing festival draws 150,000 spectators, but many more around the world are interested, and this year Renault teamed with Groovy Gecko to bring 360° views to fans around the globe.
The State of Media and Entertainment Video 2017
Social streaming is on the rise, the BBC diversifies its output, and leading subscription services Amazon and Netflix grow in international markets.
The State of Corporate Video 2017
Do today's corporations prefer to build or buy their video solutions? Online video platforms work to differentiate their offerings, while Facebook shakes up the market.
The State of Media and Entertainment Streaming 2016
More choices for viewers, both in terms of content and devices upon which to watch it, make 2016 a tipping point in the evolution of OTT video
The State of Corporate Streaming 2016
Corporates are embracing social video, while still investing heavily in traditional enterprise video platforms.
The State of Enterprise Video 2015
Video is now a standard corporate communications tool, and OVPs are pivoting to stay relevant as the market changes.
The State of Media and Entertainment Video 2015
Changes in delivery and discovery are making 2015 a turning point in OTT video. Learn why the BBC iPlayer, YouView, and Netfilx and leading a wave of innovation.
The State of Media and Entertainment Video 2014
Changes in the BBC's iPlayer, the growth of YouView, and the transformation of Twitter all offer a glimpse into the issues facing content providers throughout Europe.
The State of the Streaming Industry 2013
Online video consumption grew massively in 2012, and leading video platforms are preparing for even more expansion in 2013.
The State of Media and Entertainment 2012
Content owners, device manufacturers, and distribution platforms all vie for their piece of the pie.
The State of Enterprise Video 2012
Online video platforms and social networks are transforming corporate communications.
Corporates Get Social: The State of Enterprise Video
Social media and SEO are the keys to continued growth in enterprise video success
The Year in Review: Media & Entertainment
The fortunes of the BBC’s iPlayer offer a microcosm of the story of internet video across Europe in 2008. Here's a look back at the most notable events and developments from the past year.
Mirada Focuses on Content and Community, Not Platforms
Interactive TV company Mirada hopes to buck the downward advertising trend by focusing on broadcast and mobile content delivery that emphasizes community and building viewer loyalty.
Thurs., Mar. 19, by Jake Ward
BBC iPlayer: The First Three Months—Trials, Tribulations, and Success?
Much has been made of the iPlayer’s shortcomings, but its market penetration within the first three months of its availability indicates that the BBC may indeed have a winner on its hands.
Mon., 7 April, by Jake Ward
BBC Set To (Finally) Launch iPlayer
With a downloadable client, electronic programme guide, and peer-to-peer delivery, BBC’s new online video initiative could be a harbinger of things to come in the attempt by traditional broadcasters to get viewers to watch television programmes online.
Tues., 17 July, by Jake Ward
Streaming in the European B2B Space: The Next Big Opportunity
Corporate social responsibility and stakeholder relations are driving organisations to add external streaming media programmes to their communications mix.
by Jake Ward