Articles for Rob Blake

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Biographical Information

Rob Blake

MD EMEA, Channel Factory

Rob Blake is MD EMEA at Channel Factory.

Articles for Rob Blake

The Future of CTV Will Be Defined by Mindset, Not Just Reach

25 Jun 2026

Planners have more ways than ever to reach audiences across screens, so reach on its own is no longer a differentiator. What's more difficult is to make sure an ad lands in the right context, at the right moment, with the viewer in the right mindset. This is what will define the next phase of CTV.