Articles for Chris Signore

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Biographical Information

Chris Signore

Group Vice President, Business Development, Magnite

Chris Signore is Group Vice President, Business Development at Magnite.

Articles for Chris Signore

CTV’s Next Chapter: Why Unified Monetisation Will Decide Streaming’s Winners

29 Oct 2025

CTV is the future of advertising, but no one is sure yet what that future will look like. Will it be the TV side of the equation, where premium content and channel names are all that matter to ad buyers? Or will it be the data-driven side, where performance is key, regardless of content channel?