Biographical Information

Articles for Chris Signore

CTV’s next chapter: why unified monetisation will decide streaming’s winners

Behind the scenes, monetisation is often a patchwork process with systems operating independently and oftentimes competing rather than complementing one another. This introduces friction for publishers and buyers, and can impact efficiency and performance. Mediation offers a path forward that, if implemented correctly, can help publishers turn this complexity into a competitive advantage while also providing benefits for advertisers.

CTV’s Next Chapter: Why Unified Monetisation Will Decide Streaming’s Winners

CTV is the future of advertising, but no one is sure yet what that future will look like. Will it be the TV side of the equation, where premium content and channel names are all that matter to ad buyers? Or will it be the data-driven side, where performance is key, regardless of content channel?