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Articles for Dave Dembowski

The Six Big Advertising Trends that Will Shape Live Sport Streaming in 2026

Millions of people are abandoning linear for streaming, with live sport causing the biggest shift of all. As audiences embrace streaming, advertisers follow. Here are the six major trends that will define this new phase of streaming.

Live Sports Is Driving Innovation in Ad-Tech

If 2024 was the year of live-streaming sports, Dave Dembowski of Operative writes that 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new opportunities to reach massive live audiences digitally. Media companies are working hard to offer the TV advertising experience of the future. That future will include new forms of targeting, interactivity, creative ad formats, and much more.