Rethinking the economics of OTT monitoring

Live sports, pop-up channels, major events, and service launches can push stream counts sharply higher for days or weeks before they fall back. The question for operators is whether monitoring capacity should still be sized for the peak or should grow and shrink with the service it watches.

Microdrama Is a Monetisation Problem, Not a Content Fad: What OTT Teams Should Build For

Short-drama apps have shown that viewers will pay for 90-second episodes on a phone. For streaming teams, the lessons are in pricing, paywall placement, ad design and delivery, not in the scripts.

The real fight in music isn’t over who makes the song. It’s over who counts it

As streaming and short-form video turn every play into a payable event, attribution and rights data have become the industry's real engineering problem.

Fix the source speech before you caption, dub, or clip

Every step downstream inherits the dialogue you start with. Here is how to triage bad source speech, when to restore and when to re-record, and how to check that a cleanup didn't quietly change what someone said.

2027 revenue gains will come from the archive

As media companies plan for 2027, one of their most promising opportunities for revenue growth may already be sitting in their archives. The challenge is that unlocking that value takes time, and companies hoping to capitalise on it next year need to start now.

Ad tech is still buying video by its description

Most ad tech still describes video the way it did ten years ago: a title, a category, a daypart, and maybe a few metadata tags. Those signals were built for scheduling and rights management, not for understanding what is happening on screen. When nobody can prove what is laid out in a scene, the industry reaches for its bluntest tool: avoidance. Brands block whole categories, not because the inventory is unsuitable, but because no one can show them which moments are. Publishers lose revenue on some of their most distinctive content.

CTV’s attribution problem starts with the audience

Targeting and measurement are often managed as separate workstreams. Media teams choose whom to reach, platforms report what happened after exposure, and attribution assigns credit. Together, those steps can produce a persuasive account of performance without answering the question that matters most under budget scrutiny: Did the campaign create a sale that would not have happened otherwise?

The cloud took over broadcast production. Here's what still belongs on-prem.

Switching, graphics, replay and multiviewing that once required a rack room now run on cloud instances that spin up for an event and disappear afterward. That raises a fair question: What is left on-premises, and why?

Reading a codec patent claim against your own streaming stack

What a claim chart needs from your encoder, packager and player before anyone can call it infringement

The key to CTV’s future remains access for all advertisers

What the CTV advertising community needs is a way for smaller advertisers to overcome the major hurdles and access inventory across the premium streaming properties in a way that is both cost-effective and performance-oriented.

The measurement blind spot costing advertisers high-value consumers

As audiences move between increasingly fragmented environments, some of the people advertisers most want to reach may become less visible to systems built around deterministic attribution.

RTB wasn't built for CTV. Agents can be.

RTB deserves credit for fundamentally changing digital advertising. But technologies have design centers, and RTB's design center was display advertising. The industry's challenge now is to recognize that newer channels, especially CTV, require a different architecture for planning, orchestration, and optimisation.

Reinventing media: AI across the value chain

To achieve a true competitive edge, companies need to modernise their AI workflows to unify three critical business areas that have historically operated in silos: ad sales, content creation, and customer experience.

SRT over the internet vs. SRT in the cloud: where the operational differences begin

Both SRT and RIST address the same fundamental challenge: transporting high-quality live video reliably across unpredictable, best-effort networks. Because these protocols work so well, it is easy to assume that selecting SRT or RIST largely solves the problem. In reality, selecting the transport protocol is only the first step.

Viewer-initiated ads emerge as a new category on CTV

The strongest CTV opportunities are increasingly tied to viewer behaviour. Buying around a show or a daypart still matters, but it is no longer the whole strategy. Since streaming behaviour is viewer-controlled by nature, the ad model needs to evolve to match it, especially as Gen Z ages into prime spending years. Pause ads are an early, useful step in that direction. 

Not Every Recommendation Is a Trap

The Digital Fairness Act should be guided by a principle the EU already knows well: proportionality. The biggest risks deserve the greatest scrutiny. A platform that harvests vast data and shapes the choices of an entire continent is not interchangeable with a service speaking to a community of enthusiasts. A law that treats them as identical won't be fairer. It will just be blunter.

Multilingual audio is becoming a streaming workflow, not just a dubbing task

Why streaming teams need to connect translation, voice, subtitles, metadata, review, delivery, and measurement

The brand-performance gap in CTV is really a data problem

The industry often frames the existing conversation around CTV as a brand-versus-performance debate. But a more useful debate is whether advertisers have the data foundation required to make CTV work across the funnel, not just at one end or the other.

Enhancing the fan experience: how interactivity became the locomotive of sports streaming

The latest research illustrates that interactivity is no longer optional or experimental, but a primary driver of audience growth, retention, and monetisation. As a result, it is reshaping how sports are produced, distributed, and consumed.

Changing the game: female viewers, Gen Z audiences, and the new sport era

Two key audiences driving sport's shift in the media landscape are female viewers and Gen Z fans. Their preferences for flexibility, mobile access and digital-first experiences are forcing broadcasters, leagues, and streaming platforms to rethink not only content strategies, but also the technology that underpins live sport delivery. Understanding how these audiences watch sport, the challenges they encounter, and what they expect is now essential to the future growth of sport media.