Blog

Why Advertisers Must Embrace OTT Services' Ad-Supported Models in 2023

As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and capabilities. As companies like Disney and Netflix debut ad-supported models, marketers and advertisers can take advantage by integrating themselves into the OTT mix to create campaigns that hook viewers in.

How to Sustain Streaming Viewership Growth

As cord cutters continue to migrate to subscription video on demand (SVOD) platforms to watch their favorite content, media companies are faced with a pivotal opportunity to drive business growth. To maintain their edge over traditional cable, content owners will need to carefully examine why cable has persisted for this long, where streaming offers value, and where SVOD platforms can continue to optimize to drive sustained viewer engagement.

As CTV Advertising Evolves, Here’s What It Can Learn from the $200B Paid Search Model

As the global marketplace becomes even more reliant on digital advertising, how can digital advertisers reach audiences that have become increasingly tech-savvy over the past few years?

Your Guide to Collaborating With Streamers to Drive Positive ROI

It's essential to treat streamers as true collaborative partners by building reciprocal relationships that go beyond the merely transactional. The content you propose must be a natural fit and feel authentic to their audience so that you both profit.

If Interoperability Is Worth Doing, it Is Worth Doing Well

By investing in better ways to handle and manage content delivery by IP, organisations can offer greater compatibility instead of locking customers into a proprietary and potentially limiting approach. In the interim, those with IP expertise have a responsibility to ensure interoperability is at the core of decisions that broadcasters are making.

Editorial Curation vs. Automation: What’s the Most Successful Way to Increase Engagement?

Higher engagement with content is streaming's holy grail. More eyeballs on a greater range of content is great for tackling churn and for growing advertising revenue. But where should you invest your effort--in editorial curation or data-driven recommendations? 

A New Era of Streaming Wars Is Here—and This Battle Is Getting Personal

Amid fierce competition, streaming services are looking to new personalization strategies to increase content engagement, tackle churn, increase advertising revenue, and encourage users to return to their apps. What new and emerging data-driven approaches should streaming services use to boost their content discovery user experience? 

Understanding the Connected TV Opportunity: A Guide for Advertisers

As CTV matures, so does the potential it offers brands. Jana Jakovljevic shares insights on seizing that opportunity

Sustainability, Streaming, and the Data Attribution Challenge

"Sustainability" is perhaps the most important buzzword in the streaming industry, but most current efforts to define "green" or "net zero" streaming miss the target.

How to Optimize Your Live Streaming Productions

SLV Live's Shawn Lam, LiveX's Corey Behnke, LiveSports' Jef Kethley, and videoRx's Robert Reinhardt discuss best practices for meeting client expectations and bringing more fluidity to your live streaming productions in this clip from Streaming Media West Connect 2021.

The Streaming Industry's Stellar 2021 Opens the Door to an Even Better 2022

We'll see even more of the innovation—both technical and cultural—that we've seen over the past year, but temper your excitement with a healthy dose of skepticism about Web3.

Where Are the Women in the Streaming Media Industry?

A look at any conference program—including our own—makes it clear: It's long past time for the streaming media industry to take the gender imbalance seriously, and to identify and address the root issues—not just the optics.

How to Improve the OTT Customer Experience Through Automation

Automation, machine learning, and artificial intelligence are vital components of any successful OTT service. Here's how to leverage them to improve processes, generate more revenue, and bring a better experience to consumers.

Proposed UK OTT Regulations Could Harm, Not Help, Consumers

The UK government must clearly define the problem they are really trying to solve before imposing complex new regulations that are more likely to hinder the market, rather than improve the consumer offering and experience.

The Greening of Streaming, One Year On

From an article in Streaming Media a year ago has grown a brand-new organization devoted to meeting the sustainability challenge in the streaming industry.

12 Top Features Your OTT Platform Needs to Be Successful

If you're looking to launch an OTT service, these are the questions you need to ask potential solutions providers.

The Age of the Niche Channel: What Cord-Cutting Means for the Future of Live TV

Niche channels, curated live streams from VOD, flexible ad breaks—television is changing, and proper video file preparation and management is key to making it all work

OTT Sports Opportunities and Challenges

Sports OTT services look to enhanced user experiences, more customization, and streamlined workflows to stand out from the competition

Streaming IS Television

This year's technical Ammy awards prove to the world what we in the industry have known for years: streaming has become synonymous with TV.

Is the SVOD Market Already too Crowded?

The BBC recently said that if it wanted to launch a subscription service, it would have to cost twice as much as Netflix. So how can new entrants compete in a market that's already full of top-tier SVOD services?