Anatomy of a low-latency origin service

At the core of every streaming workflow is the origin server—the system that receives encoded video segments and playlist files from an encoder and makes them available to the distribution network. The origin acts as the authoritative source for the stream, ensuring that each request from a video player, whether for the latest HLS segment or an updated manifest, is served with accuracy and speed. Its performance directly impacts startup latency, playback stability, and the ability of a stream to scale to millions of concurrent viewers.

Optimising OTT experiences: five streaming strategies that deliver better QoE

This article explores practical, vendor-neutral strategies that OTT service providers can use to strengthen QoE across the entire delivery chain, from pre-delivery checks and multi-stage monitoring to client-side analytics and emerging innovations in automation and personalisation.

As AI personalises the future, local ads must break free from one-size-fits-all

As AI embeds itself deeper into the infrastructure of modern advertising, it's changing how we think about developing and tailoring the message itself. Ad creative can be dynamic, testable, and just as targeted as the rest of the campaign.

The next generation of sport fans isn’t where you think they are

Live sport remains one of the biggest draws in TV advertising as both TV and the sport fan evolve. We've reached a point where the next generation of sport fans may not even align with the image of the traditional cord cutter or streaming viewer when it comes to engaging with their teams. In fact, they may not even watch the games in full. These passionate fans are engaging with the content and conversation that happens around sport, and this shifting dynamic means advertisers need new strategies for reaching this audience. 

How AI is transforming content discovery in streaming

With AI and machine learning, computer vision, and natural-language processing, AI can analyze video at the frame level, identifying faces, logos, scenes, emotional tone, and spoken keywords. The result is metadata that's deeper, more dynamic, and far more actionable. For streaming providers, it's not just about fixing a bottleneck but about turning discovery into a competitive advantage.

Global Growth, Local Limits: A New Playbook for ROI in Sport Broadcasting

For sport organisations to unlock growth, protect margins, and reach fans wherever they are, they need a new kind of playbook: one that puts flexibility, efficiency, and market-specific value at its core.

The Next Evolution in Streaming Depends on Distribution

In the modern streaming ecosystem, the content owner often must now deliver the content to numerous streaming platforms while modifying the content in each case to meet the tangled web of unique needs associated with distributing their content on each streaming platform. 

Beyond Bottlenecks: Modernizing File Workflows for Sports Broadcasting

Behind every real-time sports highlight is a complex web of file movement infrastructure, and increasingly, that infrastructure is cracking under pressure. As sports production teams grow more distributed and timelines shrink from hours to minutes to seconds, legacy file transfer systems are becoming a silent liability. It's time to address the root cause and embrace a new model for how media moves in the modern broadcast environment.

Inside the micro-drama boom: life on set, opportunity, and the future of storytelling

The world of streaming is on the brink of another shift. After years of long-form dominance—sprawling series, multi-hour binge sessions, and cinematic storytelling—attention is swinging toward a radically different format: micro-dramas. And if the early signals are right, they could be the most significant disruption to OTT since the binge model itself.

REMI Broadcast Workflows: The new pillar of live broadcasting

In recent years — particularly following the pandemic — new methods of television production had to be adopted. Initially, technology would typically evolve in response to cost optimisation needs or equipment obsolescence, as is common in the electronics industry. However, during the pandemic and beyond, many of these methods rapidly evolved and became permanent fixtures. In this article, I want to focus specifically on the rise of remote broadcast productions using the REMI (Remote Integration) model.

From prestige to performance: rebuilding streaming’s monetisation for scalable growth

In the broadcast era where there were high enough fill rates, RPMs and CPMs converged. In today's day and age where streaming platforms face significant unfilled inventory, this is no longer the case and focusing on just CPM leaves substantial revenue untapped.

Going all-in on audio-over-IP: how we future-proofed kronehit’s broadcast network

Running Austria's largest private radio station means living with the expectation of perfection. Every day, nearly a million listeners count on kronehit to deliver their soundtrack, whether via FM, DAB+, or digital streams. For us, "dead air" isn't just a technical term; it's a scenario we simply cannot afford. Our reputation and our audience's trust depend on seamless, round-the-clock operation. This is the story of why we took the leap to IP-based infrastructure, how we executed the migration without a single second of downtime, and what we learned along the way.

The best practice architecture for live broadcast production

But to fully utilize the benefits of IP technology, getting the underlying on-prem network architecture right is essential. Over the years, organizations have adopted different setups, including a central IP router as one solution and segmented spine-leaf networks as another. But each architecture poses drawbacks to IP-based operations, pointing adopters towards a best-practice solution that shares the advantages of segmented spine-leaf deployments, but addresses its pitfalls at the same time.

5 best practices to unlock the full value of streaming with dynamic ad insertion

DAI is where broadcasters should be looking for maximising revenue, but doing it well means more than just stitching ads. Its true power lies in how effectively it can scale across platforms, adapt to all devices, and maintain high-quality ad delivery under pressure. Here are five essential strategies to help streaming providers extract the most value from DAI.

Voice AI is becoming the streaming industry's secret weapon

Whether you're building platforms, designing user experiences, engineering playback systems, or producing content, voice is no longer just an interface. It's becoming a data source, a creative input, a user engagement layer, and even a cost-saver. And the companies that are tapping into it now? They're not just getting ahead, they're building the future.

Why Addressable Advertising Must Be Built Around the Viewer

Today's audiences have made their expectations clear: irrelevant ads are no longer tolerated. They're skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt for environments where advertising can be bypassed, and audiences are more in control than ever, advertisers must ensure their messages are timely, targeted, and additive to the experience—not a disruption to it.

Voice AI Is Becoming the Streaming Industry's Secret Weapon

Whether you're building platforms, designing user experiences, engineering playback systems, or producing content, voice is no longer just an interface. It's becoming a data source, a creative input, a user engagement layer, and even a cost-saver. And the companies that are tapping into it now? They're not just getting ahead, they're building the future.

From Dish to Digital: How Standards and Smart Protocols Are Powering IP distribution

IP-based infrastructure is becoming the backbone of next-generation media operations. It's reshaping how broadcasters think about scale, flexibility, and cost, moving away from more constrained satellite models toward smarter, agile, software-defined workflows built on interoperable standards.

Dynamic HDR and the future of visual differentiation

From my work as a media solutions consultant with InterDigital and contributor to the Advanced HDR by Technicolor initiative, I've seen the need for a strategic shift toward dynamic HDR implementations that preserve creative intent, simplify delivery architectures, and future-proof content ecosystems. In this article, I break down the imperatives across four dimensions: strategy, operations, economics, and technology.

Quality over Quantity: The role of Pixel Value Reduction in Delivering Energy Savings for the Video Industry

To step up efforts to mitigate the environmental impact of video, the industry will need to rely on advanced sustainable solutions. One such technology, Pixel Value Reduction (PVR), has been pioneered by InterDigital and can yield substantial energy savings, particularly when it is used during significant cultural and sporting broadcasting events. That's because PVR solutions balance the ability to reduce the pixel brightness of an image (in other words, the amount of energy consumed) while optimising the perceived visual quality to the viewer.