The Need for Root-Cause Analysis, Error Correlation, and Multipoint Monitoring in Streaming Video

Anupama Anantharaman of Interra Systems discusses the reasons for the lack of adequate implementation of root-cause analysis, the challenges this poses for QC and monitoring solution providers, how these challenges can be met with multipoint monitoring, and the consequences streaming providers face when they don't deliver high-quality content.

Advertisers Servicing Specific Geographic Locales are Wasting Their Ad Spend on DMA-Level Impressions

CEO of AdImpact Kyle Roberts discusses how television wastes ad impressions for Tier II media buyers focused on driving traffic to specific, local businesses, why this is a significant problem, and how new tech that allows for finer-tuned zip code analysis is the solution.

The Challenges of Testing Live Streaming Broadcasts

Adrian Garcia of Applause discusses the challenges of testing live-streaming broadcasts and the new testing approaches that should be taken to minimise disruptions.

Brands, think FAST and take viewers down the rabbit hole

Greg Smith of Aniview breaks down the history and future of FAST and outlines the top three business perks of running a FAST channel.

5 Reasons for Unfilled Inventory – And What To Do About It

Cameron Church of Watching That discusses the five main reasons for unfilled inventory, and he outlines ways to solve these issues.

The Role AI Can Play in CTV Measurement

Nubyra Ahmed of Cint highlights the benefits of using AI in CTV, such as reducing fraud, better audience targeting, enhanced ad tech, and more.

Next Up for Netflix: Re-imagining Streaming Through Ad & Content Models

Ashwin Navin of Samba TV discusses the ways that Netflix, even with its recent hiccups, has the legacy and the leverage to continue to reinvent the distribution model to find new ways to extend the value of its multi-billion dollar content investments.

In the Race to Monetize, CTV Publishers Are Missing the Long-term Opportunity

CTV is the hottest opportunity in advertising right now, and everyone wants to make money fast when the opportunity is ripe. Daniel Elad from TheViewPoint discusses how publishers looking to build a foundation for long-term success must use an intelligent, lean-forward approach to demand.

Why Content Owners and Service Providers Should Embrace SaaS

The SaaS model helps address many headaches for content owners and service providers: launching and updating streaming services quickly, fighting streaming piracy, more efficient and lower carbon video delivery, and the ability to take advantage of new monetisation techniques and revenue models.

Contextual Targeting: TV Advertising's Next-Level Move

Modern TV advertising is in a growth phase. Advertisers face new challenges as the landscape shifts from broadcast and cable to a new world of AVOD and FAST. Asrah Mohammed of Waymark discusses contextual targeting, a strategy that could help navigate this new landscape.

Live from the Carrier Edge

As streaming increasingly becomes the preferred consumption model for some of the world's most-watched content, expectations for high-quality and a great user experience are intensifying.

The Video Captioning Conundrum

James Broberg of StreamShark discusses why video captioning is essential for accessibility to video content and increasing viewer comprehension.

CTV Represents the Best Opportunity to Get Privacy Right

Jason Bier, General Counsel and Chief Privacy Officer, Adstra, looks at how CTV's massive growth is happening at the same time Congress will likely turn its attention to federal privacy legislation and posits that this makes CTV the perfect test case for the ad industry to develop and build a channel that appeals to marketers and also has strict, clear privacy guidelines

The FAST Way for Sports Teams to Better Engage With Fans and Monetize New Opportunities

Rekha Aramuthu Carriere of Amagi writes about the ways that launching a FAST channel can help sports teams achieve better engagement with fans and help monetize new opportunities

Breaking Down Video Streaming’s Acronyms: SVOD, AVOD, FAST, and TVOD

Delving into the video streaming space can feel like wading through acronym alphabet soup. Charles Mellilo of Endeavor Streaming provides a comprehensive breakdown of the various forms of streaming media, along with each one's specific benefits and challenges.

Video Quality Monitoring in the Age of Time-Shifted Viewing

Joel Daly of Telestream discusses the rise in time-shifted viewing, alerts service providers to image quality monitoring challenges, and brings them up to speed on advances in technology that help address them.

Securing the Streamers

Chris Harris, EMEA Technical Director of Thales, discusses the best approaches for enabling DRM to protect intellectual property, such as controlling playback, region locking, and paywall screening.

Democratizing Content Around the World

Eric Carson, Chief Revenue Officer of Ateliere, writes about the importance of democratizing both content distribution and production around the world, along with the ways that Ateliere technology is helping to make content both widely available and accessible.

How AI Is Helping Marketers Embrace Top Video Trends

Josh Dorward of Cloudinary discusses the ways that AI is helping marketers embrace top video trends.

Increasing Liquidity for Streaming VOD Inventory

When one looks at the world of CTV/OTT ad buying, an odd trend emerges: There appears to be more buying against linear streaming inventory than against VOD streaming inventory. This seems odd because viewers are much more engaged with VOD titles—that is the very nature of on-demand viewing. VOD inventory should be more desirable from an advertiser's perspective, but this is not reflected in what is happening in the market.