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Virtual reality (VR), 360° video, augmented reality (AR), and mixed reality (MR) are opening up new horizons in the way storytellers and brands can create immersive content that takes viewers where they could never go before. Check back here for the latest news, trends, and insights into VR, 360°, AR, and MR video.

Instant Replay: Streaming Media Connect November 2023

Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.

The Building Blocks of the Metaverse

The most important aspects of the entire metaverse project are the interchange standards and the tools, protocols, formats, and services that enable persistent and ubiquitous virtual simulations. Without them, there will be no metaverse.

VR? AR? Today, It's All About XR

Interest in VR has waned, even as the technology has improved. But combine it with augmented reality and mixed reality to form extended reality (XR), and things get interesting.

InterDigital: Building the Mirror World

Wireless and HEVC patent holder InterDigital is engaged in long term research into next-generation codecs driven by artificial intelligence, lightfield video distribution, digital humans, and 6G connectivity.

Deutsche Telekom Presents World-First 6K VR Live Stream

A behind-the-scenes look at the demonstration in Bonn of another attempt to get VR off the ground at higher resolution and lower bitrates

Virtual Reality Development Is Moving in the Wrong Direction

VR faces huge production and consumer challenges and is still evolving at a rapid rate. So why is the industry already talking about standardization?

State of the Industry Report: Content Delivery Puts Development in the Fast Lane

New report from TV Connect, issued as part of Media + Networks Digital Week, outlines the importance of original content and cloud-based distribution to keep up with viewer demand for multiscreen video. Findings will be shared at a webinar today at 3 p.m. GMT.

MWC 2018: The Internet's Interface Will Be AR/VR Thanks to 5G

"AI will be woven into every aspect of our lives" as the 5G-enabled cloud takes prominence and phones diminish in importance.

The Challenges of Live Streaming 360° Video

Live 360° video offers an immersive experience like no other, and presents a way for publishers to stand out in the crowd. But it presents unique—thought not insurmountable—technical and creative challenges.

New Video Meetup Features Streaming Media Editors

The SMAdvancedForum video meetup looks to resurrect the spirit and substance of the Streaming Media Advanced Forum email list of yore, and launches this Thursday.

BBC Moves To Deliver Object-Based Media at Scale

Object-based audio advances to the next stage in nonlinear content creation delivery

Live Social Video is the Future, says Streaming Tank

Streaming Tank uses Chinese investment to build its own video player and expand East, and continues to push ahead in live VR and 360° streaming

Extending Access to Goodwood Festival of Speed using 360° Live Video

The venerable racing festival draws 150,000 spectators, but many more around the world are interested, and this year Renault teamed with Groovy Gecko to bring 360° views to fans around the globe.

360° Video Is No Gateway to VR, says BBC

BBC R&D is not convinced of the case for producing news in VR, and warns against the perils of relying too heavily on tech company sponsorship of branded 360° or VR news content

Hyperreality and the Urgent Need to Scale Content

The demand for realistic CG content to fuel immersive media applications requires new production methods and a new codec

Voting Open in the 2017 Streaming Media European Readers' Choice Awards

It's time for you to cast your vote in one or all of our 17 categories in the only industry awards program in which the winners are decided by the people who use their products and services.

2017 Streaming Media Europe Readers' Choice Awards: Now Accepting Nominations

We'll be accepting nominations until 1 July for the only awards program in the industry where end users get to pick the winners in 17 categories from analytics to webcast platform.

Live OTT Warrants Advertising Premium, Says Massive CTO

Massive CTO Max Ramsay discusses Facebook Live, 4K, 360° video and more in this look at the trends in OTT and live video as 2016 comes to a close