VEEPLAY - Executive Predictions 2020

The traditional way of consuming TV content is starting to fade out. The OTT industry is eating more and more of the way people consume the preferred content and shows over TV.

The OTT Video is a $80B market, and companies like Netflix, HBO GO, Amazon Prime, and the newcomers Apple TV+ and Disney+ get the most significant chunk of it. This industry is growing at a fast pace and started to be a very competitive market with all these big names competing for the first two places.

The late studies have shown that at a global level, the average household is paying 2.3 subscriptions for such services.

The question and the challenge here would be how those small and medium OTT companies would be able to compete with such giants and with their VOD strategy.

Well, they can. Such companies started to shift from a subscription-based monetization model to an advertising model to be able to survive.

The companies that started to change the way how they monetize their video inventory to build a scalable and profitable business around ad-supported video content have to consider a couple of components for when choosing the video platform provider.

The video player providers need to provide support for all the platforms out there, mobile, web, and TV. Then all that to be bundled in with a Server-Side Ad-Insertion technology to circumvent the users’ ad-blocking services for the content providers to be able to monetize their video inventory better.

Alex Dragos Cercel


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