Editors' Picks 2010: The Best of the Best

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nevernonever.no Participation TV
Real interactive TV-going beyond "press a button to vote"-has been long promised. Norwegian never.no's Participation TV is the real deal. The company's Interactivity Suite lets viewers interact with the content and with each other, including the ingest of user-generated content, on both synchronous and asynchronous broadcasts via Flash or Silverlight interfaces.

The brainchild of 24-year-old Nick Bell, U.K.-based Quick.tv offers another take on interactivity, one inspired by the scene in Fight Club in which Edward Norton's apartment becomes part of the Ikea catalogue. Quick.tv lets video publishers add user engagement tools from hot spots and ecommerce links to forms and RSS feeds for prices and stock updates.

StreamCityStreamCity Magic Publisher
Jan Ozer said it best in his review of the the London-based StreamCity's online video platform: "StreamCity's campaigns are both highly useful and exceptionally usable, and Magic Publisher is the easiest-to-use OVP that I've worked with. While others do more, none do it as simply or elegantly." Customers such as The Prince's Trust, the Paris Motor Show, and BP seem to agree.

Rather than adding video to websites, SundaySky helps companies turn their websites into videos. The Tel Aviv company's platform generates the video clips dynamically and constantly, meaning that, on an ecommerce site for instance, all pricing and inventory information remains current.

TV GeniusTV Genius
A combination electronic programming guide, content discovery platform, and recommendation engine, TV Genius leverages all of these features for online, TV, and mobile video purposes. Current customers include Sky, ITV, The Guardian, and AOL-a testament to London-based TV Genius' reach across media types and platforms.

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